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Brad Smith Podcasts

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49 of The Best Podcast Episodes for Brad Smith. A collection of podcasts episodes with or about Brad Smith, often where they are interviewed.

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49 of The Best Podcast Episodes for Brad Smith. A collection of podcasts episodes with or about Brad Smith, often where they are interviewed.

Updated daily with the latest episodes

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Content Creation vs. Content Production with Brad Smith

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“The key is not to create unique content for all of these different places. The key is to create one really good, deep piece of content that’s going to work for your brand.” Brad Smith is the founder and CEO of Codeless, a content production company for the best SaaS sites on the planet. Their articles have been featured in The New York Times, Business Insider, TheNextWeb, and more. At Codeless, content is not simply created, it is produced, and that makes all the difference. We discussed what this means on this week's show.

About Brad Smith

Brad Smith is the founder and CEO of Codeless, a content production company who’s content has been highlighted by The New York Times, Business Insider, The Next Web, and thousands more. He is also the co- founder of uSERP, a digital PR company that helps connect its clients with leading SaaS, eCommerce, SEO, tech, business, and marketing sites to boost brand authority.

Brad has been an in-the-trenches marketer for over a decade, rolling his sleeves up and doing all the dirty work from copywriting to SEO to marketing automation to site redesigns and more. All while working in-house, freelancing, consulting, and providing agency services to almost every industry that crosses your mind. Companies don’t need more content today. They need better content that actually performs. His companies fix that by producing & ranking SERP-topping content in the most competitive spaces -- tech, cybersecurity, finance, etc. — on the Internet.

Episode Highlights

Content curation vs. content production. “There’s a subtle difference that needs to be called out.” Simply put, there’s too much content today. It’s not just about creating the most content, it’s about producing the very best content.

What form of content are Brad and the team at Codeless producing the most of these days? “It’s a lot of the meat and potatoes—articles—as a lot is driven by SEO.” However, he went on to note how several are missing key SEO steps in their video and podcast production, such as transcripts.

When to outsource your content production. Brad began by impressing that this is not a binary choice—either outsourcing content or not. Rather, it depends on the project. Some pieces may be better handled internally.

How to outsource content production. “The problem in starting is that many don’t have it written down,” says Brad.

What’s needed for a good content handoff? Brand guidelines usually have info on the logo and font type but there are no guidelines for writing.” Brad encouraged brands to consider things like how formal or informal the writing should be, the use of contractions, and references to humor and pop culture. Including examples is also helpful. He also shared a simple tip: Voice Memos. Using this app on your phone to talk as the brand can be useful background info for your outsourced team.

What brand has made Brad smile recently? Brad shared the story of Stone Brewing out of San Diego, known for their signature beer Arrogant Bastard (a favorite of mine when I’m in that neck of the woods). Brad talked about how the brand is bold in both taste and vernacular.

To learn more, go to GetCodeless.com and connect with Brad on LinkedIn. You can also access a free article audit as mentioned during the show here.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

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Until next week, I’ll see you on the Internet!

Sep 14 2020 · 29mins
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God is working - Pr Brad Smith - 225

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Title: God is working
Speaker: Pastor Brad Smith
Date: 3rd December 2017
Location: Brisbane, Australia

Visit http://podcastrevival.com/225 for more information. If you enjoy this podcast we would love for you to share it with others.

The Revival Fellowship is a Bible directed, Spirit-filled Church and we welcome visitors to our meetings at any of our locations all over the world. To find your nearest venue visit http://therevivalfellowship.com

© 2020 The Revival Fellowship. All Rights Reserved.

See omnystudio.com/listener for privacy information.

Aug 31 2020 · 46mins
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Episode 262: Gold Coast Spotted Mackerel With Brad Smith

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Every year between the months of October and April the spotted mackerel pass through the Gold Coast bringing with them good numbers of Spanish mackerel and the odd monster cobia.

In Episode 262 I talk to former commercial mackerel fisher turned lure-only Gold Coast fishing guide of 25 years, Brad Smith. Smithy talks us through the techniques he’s used to target these species off the Goldie for decades - and that still catch him quality mackerel today.

Full show notes: https://doclures.com/gold-cost-spotted-mackerel-brad-smith/

Aug 31 2020 · 42mins
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Painting the Art of the Possible, with Brad D. Smith

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Brad D. Smith, Executive Chairman of the Board of Intuit shares his lessons in leadership and the role of a CEO in nurturing innovation. He talks about authentic leadership, serially disrupting yourself, the importance of creating a learning environment where people treat success and failure the same way, and how to deliver the numbers today and reimagine the company for the future.

Jul 20 2020 · 55mins
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Better Content Means More Leads w/ Brad Smith

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Everybody wants more leads...

And when it comes to getting more leads, content is king. 

Put simply: If you want more leads, you need better content.

On our show today we have the king of content, Brad Smith, Founder of Codeless Interactive

We sat down and went over what makes great content and how you can sharpen your content-creation skills.

Brad explained:

- Why content (and competition) is more complicated than it used to be

- How to approach content and what to look for in a writer

- Content under COVID-19

This blogpost includes highlights of our podcast interview with Brad Smith, Founder at Codeless Interactive.

For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.

Jul 14 2020 · 22mins
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CU2.0 Podcast Episode 99 Brad Smith on the Post-Pandemic Tech You Need Now

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Call it a sea change - a massive alteration of the US financial services landscape.  Everything seems different today and it is because of the pandemic.


What do you need to be thinking abut now to survive tomorrow?


An interview I did with Cornerstone consulting firm's Brad Smith for a CUInsight article left me wanting more from Smith and here it is, a one-on-one podcast where we hear what smart credit unions are doing today.


Like what? Like recognizing that the mainstage role of the branch finally is over, probably forever. Smith is not saying he thinks branches are toast - he doesn't - but he thinks their role is necessarily changing as many of us have gotten accustomed to not needing the branch and many of us also are simply fearful of places like branches.


Much financial services has shifted to digital and there it will stay.


"The challenge for credit unions now is learning to sell through the digital channel," said Smith - and many institutions are playing catch up.  There's no time to delay.


An unexpected problem, said Smith, is that the economy's collapse has necessitated taking a new look at the FICO scores that used to enable confident and instant credit decisioning.  But that 800 score of May may be today's 700 score and falling due to late pays, job loss, and worse.  


How can an institution provide the fast decisioning consumers now expect - but do it safely? Smith has thoughts.


Another big winner today: MRDC, said Smith. Even those who had scorned it are diving in.  


One more big winner: video chat.  We use it at work and we are now ready to use it in financial services. "Video conferencing will be another net winner," said Smith.


An area where credit unions need to hop to it: credit card rewards programs need restructuring. The big players - Amex, Chase, Capital One - already are on the move.  Credit unions need to think fast and hard about this. But not many are, Smith admitted.


A last pandemic triggered push: a huge drive for cost savings and efficiencies. Many credit unions are looking to trim costs on commodity tech - think core systems - and redirect monies into strategic tech - such as true digital account opening.


Big changes are in motion.  Smith offers a road map in this podcast.  Take notes.


Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com

And like this podcast on whatever service you use to stream it. That matters.

Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto

Jul 01 2020 · 41mins
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Episode 25 — Get Bear Aware with ICL's Brad Smith

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Join Hannah and ICL's North Idaho Director Brad Smith to learn all about why Idahoans should be bear aware. Tune in for stories about grizzly bear sightings in Idaho and tips on how to behave safely in bear country.

Learn more at the ICL blog. https://www.idahoconservation.org/blog/lets-get-bear-aware/

Have concerns, need help, or want more information?

- Visit the Interagency Grizzly Bear Committee (IGBC) website (http://igbconline.org/) for a wealth of resources for recreationists, homeowners, ranchers, farmers, hunters, and public lands users.
- Check out this one-hour educational presentation produced by the Montana Bear Education Working Group (https://www.youtube.com/watch?v=KrFsJguXYIk&feature=youtu.be&fbclid=IwAR3DexD1qR4bzmnC0iMjEoOB14wAPlltVbfP04SF-EK6zB5MSj-0UE376IM), covering bear natural history, biology, identification, attractant storage, preventing encounters, bear spray, and how to handle bear encounters.

Thanks to Yellowstone to Yukon Conservation Initiative (Y2Y) and National Fish and Wildlife Foundation (NFWF) for their support with our bear aware projects this 2020 season.
Jun 30 2020 · 35mins
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Geektown Behind The Scenes Podcast 18: 'Outer Banks' Production Designer Daniel Novotny & Cinematographer Brad Smith

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After a short break, we are back with a new episode of the Geektown Behind The Scenes podcast, and we return with two interviews on this show! The first is with cinematographer Brad Smith, and the second features production designer Daniel Novotny, both who were involved in creating the hit Netflix series 'Outer Banks'.


Cinematographer Brad Smith was responsible for the beautiful photography of the series. In the interview, we talk about how they used documentary film techniques to provide a sense of reality and to show the socioeconomic divide the two sides of the island. We also discuss the look of the series, and the incredible drone camera work which helped to immerse viewers in the island location.

Along with working on 'Outer Banks', Brad has served as director of photography on series such as 'Manifest', 'The Americans', 'Quantico' and 'Billions'.


The second interview features production designer Daniel Novotny. Daniel is something of a legacy production designer, as his father, Michael Novotny was also a hugely successful production designer. Prior to 'Outer Banks' Daniel was production designer on 'Gotham', 'Dominion', and the monolithic procedural drama 'CSI'.


For 'Outer Banks', Daniel talks about the challenges of making Charleston in South Carolina look like North Carolina, along with his favourite sets to create, and the rather surprising answer to which was the most challenging to work with!

Support this show http://supporter.acast.com/geektown.

See acast.com/privacy for privacy and opt-out information.

Jun 10 2020 · 51mins
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The Tech Marketing Water Cooler. Season 2, Episode 1; A Conversation With New Business Agency Owner and Consultant, Brad Smith

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Jun 05 2020 · 1hr 17mins
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The Pal's talk to Brad Smith about being the first Bachelor Canada, playing in the CFL, hosting on The Food Network, and what it's like to own restaurants during COVID-19.

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Brad Smith is a currently the host of The Big Bake on The Food Network, and owns two restaurants in Toronto (Resto Boemo and Chef's Table). He has been a host on Chopped Canada as well as Breakfast Television. He is also well known as Canada's first ever Bachelor, on Bachelor Canada Season 1. Prior to that he played in the CFL as a slot back for the Toronto Argonauts and the Edmonton Eskimos. 

Follow him @bradcsmith @restoboemo

Follow us @thepalspodcast

Shoutout to our Sponsor @illburyandgoose. Truly Unique, Entirely Canadian. 

Illbury + Goose is a nod to Canadian entrepreneurship, family legacy, and the journey of Canadians everywhere. This patriotic concept, established in 1928, is focused on sustaining small businesses everywhere.  We represent a movement that supports local, and thinks global. With a commitment to producing superior garments, accessories, and apothecary items right here in Canada, we are redefining what it means to be Canadian.

www.illburyandgoose.com

Music by @loudluxury

May 19 2020 · 1hr 19mins
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