Emily Chenery's guest appearances

Emily Chenery

Business Over Beer

Sports As A Job 

Rachel Joy

Jessica Williams

Larry Sharpe

Bob Feller

Lisa Rubin

Steve Richards

Derek Peterson

Lindsey T. H. Jackson

Adam Martin

Rob Thompson

Patrick Murphy

Lacey Faught

Aaron Garcia

Bill Shufelt

Adam White

OwlTail

This week on an all new Business Over Beer, Emily Chenery of Naeco Creative stops by to talk about what it takes for businesses to effectively produce content and manage social media. As Owner and Executive Producer for her own freelance production company, Emily has done work for ESPN, CBS Sports, the SEC Network,The University of Florida and The Granite Games.   And no, she doesn't have Covid-19.   Prost!     In this episode: Never stop learning - always be curious about how to use things more efficiently, or differently or better. Allowing these different things to work together is the adventure of it all and allows you to meet great people and tell better stories.  You are who you surround yourself with. Find people who are smarter faster, stronger than you, those are the people who will challenge you as a human being and who will help you grow. The faster you fail the faster you learn. You can teach people new tools and new skills, but you cannot teach people how to give a shit. Everyone's corner of the internet is different, so define yours and provide context to your audience that is true to your corner of the internet.   The ROI on social media is in the data - if your business is clear on  why it exists and who you are trying to target, the data you get from social media will tell you who those people are and how they behave.  No one has been through a pandemic like this before and it's ok to grieve of what we knew as normal. But now we are building a new normal together, and even though it's uncomfortable, we all must be vulnerable enough to try new things and ask for help. Cancel culture has created a fear of saying the wrong thing and is driving down social media engagement numbers Experimenting and being curious are the keys to successful social media management, especially using the new tools by the specific social platforms, because they will reward users of the new tools with reach and impressions.   Brands fall trap to creating content that is wildly different than how they use the platform themselves and then can't understand why their posts are not as successful as they expected. Time is a currency when trying to engage with your audience on social media.      Guest Beer: Swamp Head Brewery - Gainesville, FL Midnight Oil, Oatmeal Coffee Stout, 5% ABV, 34 IBU "Quiet and sensual like a moonlit night, this complex blend of toasted oats, roasted barley, chocolate wheat malt and dark roast coffee imparts an intense aroma and complex flavor profile. We brew a traditional English style oatmeal stout with a rich malt profile, then add locally roasted coffee while this ale is cold conditioned. Perfect for burning the midnight oil."     Angie's Mystery Beer: Fremont Brewing - Seattle, WA Dark Star, Imperial Oatmeal Stout, 8% ABV, 50 IBU "Inspired by the wandering tribes scattered through the terrible journey of time and space and adrift in the dark matter between the spaces of then and now. Dark Star is a dark, mysterious yet silky oatmeal stout of grand proportions balanced by a firm hop handshake...go ahead, enjoy the journey...Because Beer Journeys Matter! "     Episode Links: EmilyChenery.com The Granite Games Great Notion Brewing, Portland, OR - Afterglow IPA, 7%ABV Hellbent Brewing Co., Seattle, WA - Seattle Sunshine, Hazy Pale Ale, 5.7% ABV, 34 IBU Zoiglhaus Brewing Co., Portland, OR - Zoigl-Pils, 4.8% ABV "I have 12 big brothers" Crossfit apology letter Breakfast with a view Bondi Beach Pool Australia Drakes Coffee Cake - Seinfeld "Cinnamon Toast Crunch is F'n great man"

This week on an all new Business Over Beer, Emily Chenery of Naeco Creative stops by to talk about what it takes for businesses to effectively produce content and manage social media. As Owner and Executive Producer for her own freelance production company, Emily has done work for ESPN, CBS Sports, the SEC Network,The University of Florida and The Granite Games. And no, she doesn't have Covid-19. Prost! In this episode: <ul><li>Never stop learning - always be curious about how to use things more efficiently, or differently or better. Allowing these different things to work together is the adventure of it all and allows you to meet great people and tell better stories. </li> <li>You are who you surround yourself with.</li> <li>Find people who are smarter faster, stronger than you, those are the people who will challenge you as a human being and who will help you grow.</li> <li>The faster you fail the faster you learn.</li> <li>You can teach people new tools and new skills, but you cannot teach people how to give a shit.</li> <li>Everyone's corner of the internet is different, so define yours and provide context to your audience that is true to your corner of the internet.  </li> <li>The ROI on social media is in the data - if your business is clear on  why it exists and who you are trying to target, the data you get from social media will tell you who those people are and how they behave. </li> <li>No one has been through a pandemic like this before and it's ok to grieve of what we knew as normal. But now we are building a new normal together, and even though it's uncomfortable, we all must be vulnerable enough to try new things and ask for help.</li> <li>Cancel culture has created a fear of saying the wrong thing and is driving down social media engagement numbers</li> <li>Experimenting and being curious are the keys to successful social media management, especially using the new tools by the specific social platforms, because they will reward users of the new tools with reach and impressions.  </li> <li>Brands fall trap to creating content that is wildly different than how they use the platform themselves and then can't understand why their posts are not as successful as they expected.</li> <li>Time is a currency when trying to engage with your audience on social media.  </li> </ul> Guest Beer: <a href="https://swamphead.com/brewery/" rel="nofollow" target="_blank">Swamp Head Brewery</a> - Gainesville, FL <a href="https://swamphead.com/beer/midnight-oil-oatmeal-coffee-stout/" rel="nofollow" target="_blank">Midnight Oil</a>, Oatmeal Coffee Stout, 5% ABV, 34 IBU "Quiet and sensual like a moonlit night, this complex blend of toasted oats, roasted barley, chocolate wheat malt and dark roast coffee imparts an intense aroma and complex flavor profile. We brew a traditional English style oatmeal stout with a rich malt profile, then add locally roasted coffee while this ale is cold conditioned. Perfect for burning the midnight oil." Angie's Mystery Beer: <a href="https://www.fremontbrewing.com/welcome/" rel="nofollow" target="_blank">Fremont Brewing</a> - Seattle, WA <a href="https://www.fremontbrewing.com/dark-star" rel="nofollow" target="_blank">Dark Star</a>, Imperial Oatmeal Stout, 8% ABV, 50 IBU "Inspired by the wandering tribes scattered through the terrible journey of time and space and adrift in the dark matter between the spaces of then and now. Dark Star is a dark, mysterious yet silky oatmeal stout of grand proportions balanced by a firm hop handshake...go ahead, enjoy the journey...Because Beer Journeys Matter! " Episode Links: <a href="https://www.emilychenery.com/" rel="nofollow" target="_blank">EmilyChenery.com</a> <a href="https://thegranitegames.com/" rel="nofollow" target="_blank">The Granite Games</a> <a href="https://untappd.com/b/great-notion-brewing-afterglow/3286667" rel="nofollow" target="_blank">Great Notion Brewing, Portland, OR - Afterglow IPA, 7%ABV</a> <a href="http://www.hellbentbrewingcompany.com/beer/" rel="nofollow" target="_blank">Hellbent Brewing Co., Seattle, WA - Seattle Sunshine, Hazy Pale Ale, 5.7% ABV, 34 IBU</a> <a href="https://zoiglhaus.com/beer-menu/" rel="nofollow" target="_blank">Zoiglhaus Brewing Co., Portland, OR - Zoigl-Pils, 4.8% ABV</a> <a href="https://youtu.be/KP-cMjNYuwY" rel="nofollow" target="_blank">"I have 12 big brothers"</a> <a href="https://www.msn.com/en-us/health/fitness/crossfit-ceo-greg-glassman-apologizes-for-e2-80-98floyd-19-e2-80-99-tweet-after-getting-dumped-by-reebok/ar-BB15bL4Y" rel="nofollow" target="_blank">Crossfit apology letter</a> <a href="https://www.instagram.com/breakfastwithaview/" rel="nofollow" target="_blank">Breakfast with a view</a> <a href="https://www.bondi38.com.au/bondi-beach-pool/" rel="nofollow" target="_blank">Bondi Beach Pool Australia</a> <a href="https://youtu.be/4ZU05h3U2Hw?t=49" rel="nofollow" target="_blank">Drakes Coffee Cake - Seinfeld</a> <a href="https://www.cinnamontoastcrunch.com/" rel="nofollow" target="_blank">"Cinnamon Toast Crunch is F'n great man"</a>

#40. Owning Your Corner of Internet with Social Media Manager Emily Chenery #BrunchIsLife

The Sports As A Job podcast guest is Emily Chenery. She is a freelance producer and storyteller. She has previously worked with organizations such as ESPN, SEC Network, Flordia Gators, and the CrossFit Games. Emily has worked in the social media field since 2007. Traditionally like many others, she began her career path working full-time. There was a transition where she decided to pursue freelance work but also e the manager for her sister who became a Youtube Beauty Influencer. In this episode, we talk about her childhood, how she got her start in sports, and her social media strategies. What seemed to be a traditional career path ended up being everything else but normal. She is about empowering others in their own journey, lifting heavy stuff, and constantly testing out new social media strategies.  Follow Emily Chenery on Twitter or Instagram. You can visit her website to learn more about her. If you enjoyed this episode please us a rating and review. Share it on social media with what you thought.  You can follow Sports As A Job on all social media platforms @sportsasajob--- Support this podcast: https://anchor.fm/sportsasajob/support

The Sports As A Job podcast guest is Emily Chenery. She is a freelance producer and storyteller. She has previously worked with organizations such as ESPN, SEC Network, Flordia Gators, and the CrossFit Games. Emily has worked in the social media field since 2007. Traditionally like many others, she began her career path working full-time. There was a transition where she decided to pursue freelance work but also e the manager for her sister who became a Youtube Beauty Influencer. In this episode, we talk about her childhood, how she got her start in sports, and her social media strategies. What seemed to be a traditional career path ended up being everything else but normal. She is about empowering others in their own journey, lifting heavy stuff, and constantly testing out new social media strategies.  Follow Emily Chenery on <a href="https://twitter.com/cheneryemily" rel="nofollow" target="_blank">Twitter</a> or <a href="https://www.instagram.com/emilychenery/" rel="nofollow" target="_blank">Instagram</a>. You can visit her <a href="https://www.emilychenery.com/" rel="nofollow" target="_blank">website</a> to learn more about her. If you enjoyed this episode please us a rating and review. Share it on social media with what you thought.  You can follow Sports As A Job on all social media platforms @sportsasajob--- Support this podcast: <a href="https://anchor.fm/sportsasajob/support" rel="payment nofollow" target="_blank">https://anchor.fm/sportsasajob/support</a>

Freelance Producer/Storyteller Emily Chenery, Testing New Strategies to Push New Boundaries