The international guru of color speaks about her journey to color, how her fame has influenced her career path and how she continues to advocate for color and its correct application. Where does she find her inspiration? How do you research color and what to keep in mind when selecting color? Leatrice talks about the importance of sharing your knowledge, connecting with like-minded and the importance of listening to your creative self as Lee gives some valuable advice. Lastly, she will reveal her new objective for the upcoming years. Leatrice “Lee” Eiseman is director of the Eiseman Center for Color Information & Training and Executive Director of the Pantone® Color Institute.Lee is a professional color specialist who is often called the international color guru. Her color expertise is recognised worldwide, particularly as executive director of the Pantone® Color Institute.Lee has been widely quoted in many publications and recognised by Fortune Magazine and the Wall St. Journal as one of the most influential people in the world of color. She is the author of ten books on color.Today, she is available as a corporate color consultant and a sought-after speaker. She also offers online courses on color theory and personal image color training.
#23 Leatrice Eiseman | Executive Director @ Pantone
WIN/WIN: Women in Innovation
In this episode, Lee Eiseman expounds on the importance of color and the psychology and perceptions around it. Currently the Executive Director of the Pantone Color Institute, she’s spent over 35 years examining color, starting with designing a practicum while studying at UCLA, which she still uses in teaching about color today. She explains why Pantone looks to the zeitgeist for their annual color selections and what color means for purchasing decisions. Listen for advice on: Why nature and association are essential to understanding color At what stage of development companies should consider color How to best transition colors of an established brand To learn more: Lee Eiseman (Guest): https://leatriceeiseman.comZoia Kozakov (Host): https://www.linkedin.com/in/zoia-kozakov/About WIN: Women in Innovation: https://www.womenininnovation.coBrand Copy by Nicole Beckley See acast.com/privacy for privacy and opt-out information.
The Winning Hue Is Classic Too…When the Pantone Color Institute reveals its color of the year, accent walls everywhere transform, closets get refreshed, and the award-winning shade gets its year in the sun. As Pantone’s Executive Director, Leatrice Eiseman leads this process and is the go-to voice on color theory in the world. The 2020 hue, classic blue, was chosen for its power to instill calm and confidence reminiscent of the sky at night. It’s a refreshing reminder of the power color has on our daily lives and motivates us to surround ourselves with shades we connect with. Join Paula Wallace as she talks with Eiseman about classic blue, Pantone’s journey, and Eiseman’s inquisitive eye for the world around her.
Leatrice Eiseman on Observing Color in the World (Chapter 2)
130 – Leatrice Eiseman on Observing Color in the World “If designers would understand the power that color has in their work, I think that it would really elevate what they do.” BrandiSea Tweet Tune in this week to hear Brandi’s chat with Leatrice Eiseman, a renowned color specialist. You’ll get to hear some insight […] The post Leatrice Eiseman on Observing Color in the World (Chapter 2) appeared first on BrandiSea Design Co..
#23 Graphic designers, do you pick colors arbitrarily or have trouble defending your color choices to clients? Find out from world-renowned color expert Leatrice Eiseman of Pantone how to be the expert. Learn how color affects us physiologically, how it affects design and more.
INTERVIEW: Leatrice Eiseman, International Color Expert at Pantone – Episode 021
On this weeks episode we interview the one and only Leatrice Eiseman! She is the director of the Pantone Color Institute and an actual, international color expert! She is from Seattle, travels the world, and has written 10 books! 4:05 First question! What does Leatrice tell people when she’s sitting on an airplane and she […] The post INTERVIEW: Leatrice Eiseman, International Color Expert at Pantone – Episode 021 appeared first on BrandiSea Design Co..