Jason Schemmel lives in Michigan. He found himself in a fortunate situation when the pandemic hit — he had a new job that came with a raise, and his wife had just given birth and was still on her leave of absence. Thanks to the pandemic, he has had more time with his newborn daughter, and his role at work as a social media manager has grown exponentially with the online market explosion. In this episode, Jason remembers what it was like to hear about the virus back in January, how it has evolved in his life, his observation of Operation Gridlock (the armed protests at state capitals nationwide), and his gratitude for healthcare workers. Interviewed 4 May 2020. Learn more about the project and be interviewed for a book that documents this pandemic for future generations here: https://storiesofcovid.co--- Support this podcast: https://anchor.fm/stories-of-covid/support
E35 Empathy in Content Marketing with Jason Schemmel (Why & How it’s Crucial to Your Online Success)
The Write Podcast
Why is the ingredient of empathy so vital to online (and business) success? Find out in this insightful episode of the Write Podcast featuring guest Jason Schemmel, podcaster, speaker, and entrepreneur. Learn ways you can inject more empathy into your content marketing for a truly effective, authentic connection to your audience, and listen to examples from both Jason and Julia of how brands are using empathy in content marketing today. * Listen on our site with show notes: www.expresswriters.com/write-podcast * Catch Julia's free 60-minute masterclass: www.contentstrategycourse.com/masterclass
Jason Schemmel Talks Social Media, Empathy, and Getting Shit Done
Women Worldwide with Deirdre Breakenridge
In the age of social media, your online presence means everything. Unless you are creating valuable content and meaningful connections, you are likely missing the mark. Today on Women Worldwide we are speaking with Jason Schemmel about bringing empathy into our online communities and creating successful, organic social networks. Jason Schemmel is a Social Media Manager for HarperCollins Christian Publishing in their Bibles department. He is also the host of the podcast “GSD chat,” as well as a speaker specializing in social media strategy, content creation, and managing your social media presence. Stay tuned to learn how you can use social media to create impact for your brand and “get shit done.” If your business isn’t already on social media, or even if you are looking to improve your online presence, take some time to hear what Jason has to say! In This Episode Empathy in online environments The mistakes we make online Real-time marketing and staying relevant If your business isn’t on social media, does it even exist? GSD Chat and podcasting Trial and error and mitigating online backlash Quotes in This Episode “How can you produce great content that provides value to people and keeps them wanting more?” —Jason Schemmel “If you’re a brand or a personality, or even just being yourself, if you’re not producing content and publishing things that don’t resonate with people, no one is going to care—it’s just going to be another thing in their feed.” —Jason Schemmel “Especially in today’s age where it seems organic reach has become more and more of a scarcity, being able to utilize empathy in your content to better reach people and to better connect with people so that they share it organically. That’s just going to help everyone, and on the business side of things it’s cheaper too!” —Jason Schemmel “You’re projecting an opinion. If I don’t align with your opinions, then I don’t care.”—Jason Schemmel “There are definitely businesses out there who still haven’t fully grasped the concept and the impact that social media can have.” —Jason Schemmel “We’re now in that day and age where if you don’t have a social media presence of some kind, you practically don’t exist.” —Jason Schemmel Resources Follow Jason on Twitter Connect with Jason on LinkedIn Listen to GSD Chat
Jason Shemmel is Social Media Manager for HarperCollins Christian Publishing. He's also the host of the Get S*** done Podcast. In addition to these roles, he's also a moderator for Social media Marketing (a group with over 1,600,000 members on LinkedIn) and recently returned from #CMWorld. Hear his story on this week's episode. And of course, Why Does He Social?! Share your thoughts on this week's episode with #WhyISocial Subscribe on iTunes, Stitcher Radio, or Google Follow at @WhyISocial. Connect with Jason on Twitter and LinkedIn. If you know someone who deserves their story told, let me know! Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest Interested in being a part of the Why I Social family? Why I Social is currently considering sponsors - inquire at @WhyISocial@gmail.com for additional information.