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Bec Derrington Podcasts

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8 of The Best Podcast Episodes for Bec Derrington. A collection of podcasts episodes with or about Bec Derrington, often where they are interviewed.

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8 of The Best Podcast Episodes for Bec Derrington. A collection of podcasts episodes with or about Bec Derrington, often where they are interviewed.

Updated daily with the latest episodes

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250. Rebroadcast: Challenging the Status Quo, Creating a Need and Understanding Your Market with Bec Derrington

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The true mark of a gifted entrepreneur is having the foresight to look at an industry and create something new to address a problem that exists. Join Ronsley Vaz as he talks with some of the most forward-thinking entrepreneurs around the world, and picks their brain about doing what they love, navigating the challenges and anxieties of a self-made business ...

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The post 250. Rebroadcast: Challenging the Status Quo, Creating a Need and Understanding Your Market with Bec Derrington appeared first on Bond Appetit Personal Chef Services.

Dec 19 2018 · 46mins
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EAW03 - Bec Derrington Shares How To Gain Free Publicity to Lift Your Profile

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In this interview, Bec talks about Media Relations and how to Gain Free Publicity. Why she set up SourceBottle and the resistance she initially encountered; how social media, especially Twitter, was instrumental to her success; as well as sharing tips for successfully pitching to a journalist; and how to avoid being ‘bland’. PR is a key tool ambitious women can use to build their profile and personal brand - so listen in.
Apr 18 2018 · 58mins

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Ep 18. How to disrupt an industry, with publicity and influencer marketing expert, Bec Derrington

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I had the pleasure of talking with Bec Derrington, the founder of disruptor publicity platform SourceBottle, a free subscription service that distributes 50,000+ emails a day, each crammed with free media leads. In 2009, Bec started the service to disrupt the traditional media relations model and ensure everyone had free access to media leads to tell their story. Since then, SourceBottle has significantly altered the way the media and sources connect by helping journalists unearth fresh, unrecognised sources quickly, and by giving businesses and PR pros a platform to communicate directly with journalists and bloggers who have specific, immediate source needs. While a recognised expert in media relations, publicity and influencer marketing, Bec remains on her ‘L’ plates as a work-from-home parent of three boys ten and under.
In this interview Bec talks about why she set up SourceBottle and the resistance she initially encountered; how social media, especially Twitter, was instrumental to her success; as well as sharing tips for successfully pitching to a journalist; and how to avoid being ‘bland’.
Bec also tells us about her exciting new app ‘Influencer Hub’ which is a different approach to sharing the love of a particular brand. Bec is candid about her struggles to balance the demands of a busy and successful business with a young family and she injects a sense of humour and shares some great anecdotes as she tells her story. Laugh and learn about ‘burnt chop’ syndrome and how to ‘burn the boat’.

Sit back, listen, and I hope you take home one or two of Bec Berrington’s wonderful pearls of wisdom.
Nov 14 2016 · 58mins
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175. Persistance and Resilience with SourceBottle Creator Bec Derrington

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Bec is the founder of SourceBottle – a free global service that pools together expert sources for journalists, bloggers and reporters in the United States, Canada, the United Kingdom, Australia and New Zealand. Bec was formerly a marketer, business developer and PR professional for mid-to-large corporates and membership associations in the services industry. After the birth of her first child, she started ...

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The post 175. Persistance and Resilience with SourceBottle Creator Bec Derrington appeared first on Bond Appetit Personal Chef Services.

Sep 06 2016 · 45mins

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YW003: YWoman Podcast Show, Our Guest Bec Derrington

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Our guest this week is the Founder of SourceBottle, Bec Derrington. The One About The Toilet Brush! Bec Derrington has a simple vision: for every journalist and blogger using the service to be INUNDATED with quality sources; and for every SourceBottle subscriber to get publicity or FAMOUS, whichever comes first. In This Episode You Will Learn: The key ways to really believe in yourself How she survived the challenges when starting her business She would tell her younger self “Do it, you can’t fail” How WD40 got it’s name Join our chat after the show by CLICKING HERE NOW To connect with Bec and her business and learn more about SourceBottle – CLICK HERE Look forward to sharing the next episode of the YWoman Podcast Show with you next week. Until then, remember to find your Purpose In Life, you must connect with the things that make you truly happy. Shar Moore YWoman PS: If you loved this episode, Y not share it with your friends on social media? About The YWoman Podcast Show:  The YWoman Podcast Show is a new, dynamic way for you to get the life success tips from industry leaders who have “Been there, done that” and are walking their […]

The post YW003: YWoman Podcast Show, Our Guest Bec Derrington appeared first on Shar Moore, YWoman.

Jan 04 2016 · 30mins
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BBF064: How to Get Free Media for your Business with Bec Derrington

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How To Promote Your Business In The Media, With Bec Derrington

Every business needs good PR, but in order to get it, you have to understand how to build bridges with your preferred media. One great way of attracting the media is to be quoted as an expert, so we spoke to Bec Derrington, founder of http://www.sourcebottle.com - a service that connects experts with the media. Source Bottle is a free global service used by bloggers, journalists and reporters that gives them easy access to experts in any given field so they can be quoted as part of their story. This could of course be your business… you are an expert after all, aren’t you?!? Bec’s personal story is a great example of how challenging it can be to get the media onside if you don’t have many personal media contacts. How do you prevent the story of your business being lost in the mire of press releases and mailshots? And how do you come across as an expert that is simply indispensible to the media?

Having worked in PR, Bec was inspired to invent Source Bottle because she knew first-hand how difficult it was to connect with the media without a large base of personal-media contacts. The same is true for many businesses and many inspirational leaders of these businesses: they might have a great story to tell, but they don’t know who they should tell, and they don’t know who might want to know and when they might want to know it. Source Bottle is one way of making the process easier, but there are some other very important tips about how to make the ‘story’ of your business/expertise stand out enough to gain maximum publicity:

First understand what it is you want to be known for, i.e. a particular product/industry/stance on a particular matter

Identify the issue that your ‘solution’ solves

Seek out the publications/media outlets that most effectively connect with your target audience

Try and specifically target a journalist rather than doing some kind of mass mailout

Understand the journalist’s tone of voice and tailor the content you send them (remember, it’s all about them thinking that your ‘story’ is unique to them)

Make sure you have plenty of ‘assets’ to go with the story, i.e. photos and video

Following the above is a great way for your business to be promoted in the media without the need for an expensive PR campaign.  And remember, being recommended as an expert by a third party (in this case a journalist) can be a lot more powerful to your audience than simply advertising yourself.  If your expertise is qualified by somebody else, people are more likely to think “well it must be true”. In this episode of Business Brain Food you will learn:

The inner workings of http://www.sourcebottle.com

How to easily build a long-lasting relationship with a journalist from the comfort of your own home

Why media relations is so powerful

How to pitch to journalists correctly

How to find contact details of journalists

The difference between advertising and PR

How to state your position as an expert

Are press releases important in this day and age?

How businesses/experts can control the message

Resources mentioned in this episode:

Source Bottle: (http://www.sourcebottle.com.au)

Free Sydney Two-hour workshop: (http://www.businessfasttrack.com.au)

Facebook (www.facebook.com/businessbrainfood)

Business Brain Food Facebook Group (www.facebook.com/groups/businessbrainfood)

Twitter (https://twitter.com/bfewtrell)

ActionCOACH (http://actioncoachanz.com/itunes)

ActionCOACH (http://actioncoachanz.com/stitcher)

Are you ready take your business to the next level and let the public know that you’re an expert?

Then use the information provided in this episode to make it happen! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Aug 05 2015 · 58mins
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051 Showcasing your professional expertise for the media with Bec Derrington, SourceBottle.com

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Bec Derrington is the founder of SourceBottle.com, a free and easy-to-use platforms that connects bloggers and journalists with knowledgeable sources - specialists, subject matter experts and thought leaders.

Given she has literally helped thousands of storytellers (from the media) connect with informational experts, the people who tell the stories, Bec is well placed to see what works and what doesn't when it comes to matching journalists and broadcast producers with informational experts.

In this interview with Trevor Young, Bec discusses the power of earning third-party endorsement from the media, the advantage of building a digital footprint and why it's important for subject matter experts to have an opinion which they stick by.

Apr 15 2015 · 38mins
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Need to make people listen to your DISRUPTIVE IDEA? Here’s how Bec Derrington did it!

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Welcome back to the Empowered Women Show. This week we have a hugely entertaining and inspirational guest who is here to share the story of how she built a massively successful disruptive business and became one of the biggest names in Australian entrepreneurship “almost by accident”.

Warm, gentle and self-effacing, esteemed businesswoman and mum-of-three BEC DERRINGTON is another fabulous fit for our quietly influential community. She joins us here to talk about the personal struggle that inspired the idea for her crowdsourcing site Sourcebottle - and the massive obstacles and frustrations she faced in challenging the status quo and forcing changes to deep-seated habits across the media sector. 

Mar 27 2015 · 26mins