Minter Dialogue Episode #384

Shama Hyder, CEO of ZenMedia.com, is a two-time best-selling author, keynote speaker, media correspondent for Forbes and Inc. and who's been rated four times as LinkedIn's Top Voice in Marketing. In this conversation with Shama, you'll learn about how to optimise your digital marketing approach and resources, how to allow for your personality as an executive, how best to drive your brand's share of voice and how to navigate political issues.

If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast.  Otherwise, you can find me @mdial on Twitter.

Support the show (https://www.patreon.com/minterdial)

In this episode I'm joined by entrepreneur, author, and online and television personality Shama Hyder. Shama is the founder and CEO of Zen Media, and has been ranked as one of LinkedIn's Top 10 Voices in Marketing every year since 2016. We talk about getting the word out about what you're up to in the new economy (whatever that economy winds up looking like), balancing marriage, parenting, and business, and what we've learned by failing to write a book together despite the best of intentions! To learn more about Shama, you can find her information below:

Wesbite: https://shamahyder.com/

Linkedin: https://www.linkedin.com/in/shamahyder

#163 — What do you wish someone had told you about motherhood and being a CEO? Shama Hyder is a digital strategist, speaker, and bestselling author. She is the CEO of Zen Media, a global marketing and digital PR firm. She also has a 1-year old at home.

She gives us an honest accounting of how much work motherhood takes, and how many people it takes to run her business and her team while at the helm of a 30-person award-winning digital strategy organization while also having a one-year old at home.

She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by Fast Company. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country.

As the CEO of Zen Media, she and her team help both B2B and B2C brands to make meaningful connections with the modern-day customer via influencer marketing, experiential and digital storytelling — and then turning those into bottom line results.

In this conversation, we talk about how she got her start in business at the rise of social media. At that time major companies weren't paying attention—so she started her own company focused on the power of moments in galvanizing media attention.

She also tells us honestly about her experience of motherhood and parenting, including:

• How it took a while for her to really fall in love with her kiddo and get to know them—it wasn't an instantaneous jolt, like she thought it would be.
• She's always been a night owl, working late and sleeping in late. Children? They get up early. After a few months with her newborn, she and her husband decided to figure out a way to make it so that they could still do do the night work they prefer. Today, they have a nanny who comes in at 7am and they (the parents) sleep in until 11am most days and work late, keeping their night owl schedules.
• Her plans for maternity leave, what she expected to do, what actually happened, and why there were differences.
• How she thinks about social media and content creation, and how she batches and repurposes things to get the most leverage for her online work.

Get the show notes and episode sponsor at startuppregnant.com/164

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country.

Enjoy the show and reach out with questions!

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Author Shama Hyder returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss her book, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age, marketing visionary Shama Hyder joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Miami, Florida, staying busy with a 10-month old and a puppy, opportunities for brands as a result of the pandemic, what her next book might be about, and much more!

Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/shama-hyder

Learn the do's and don'ts of marketing during the coronavirus pandemic.

Today on the show we’re chatting with Shama Hyder. Shama is a web and TV personality, a bestselling author, public speaker and the award winning CEO of Zen Media. She launched Zen Media at the age of 22 during the 2008 Great Recession. Back when Shama started her company it was one of the first social media agencies in the world. And now her company is now an industry-leading marketing and PR firm!

 Shama has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Her books include the bestseller “The Zen of Social Media Marketing” and “Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age.”

Tune into this episode to learn about the marketing campaign trends that are gaining popularity during the pandemic, how to market in a crisis while maintaining tactfulness and relevancy, and gain insight into hidden advertising opportunities during this time period.

Follow YAP on IG: www.instagram.com/youngandprofiting

Reach out to Hala directly at Hala@YoungandProfiting.com

Follow Hala on Linkedin: www.linkedin.com/in/htaha/

Follow Hala on Instagram: www.instagram.com/yapwithhala

Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com

Ep #40 - For this week's episode of the 'Beyond 7 Figures' podcast, I want to share an interview that I did as a guest on Shama Hyder's livestream show where we talk about pivoting in the face of adversity and making lemons out of lemonade. This is a continuation of my conversation with Shama from episode #38 and it's a powerful one.

Shama Hyder is a best-selling author and the CEO of Zen Media where she specializes in digital strategy. She's been called the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. She’s also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country.

As the CEO of Zen Media, she and her team help both B2B and B2C brands to make meaningful connections with the modern-day customer via influencer marketing, experiential and digital storytelling, and then to convert those into bottom line results. Zen Media’s notable clients include Chase Business, The US Navy, DFW Airport, MaryKay, and Tupperware to name a few.

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Learn More About Shama Hyder and Follow Her on Social Media:

Visit Shama Hyder’s website at: https://shamahyder.com/

Follow Shama Hyder on Twitter at: https://twitter.com/Shama

Follow Shama Hyder on LinkedIn at: https://www.linkedin.com/in/shamahyder/

Follow Shama Hyder on Instagram at: https://www.instagram.com/shamahyder

Also, please remember to subscribe, rate, and leave a written review for the show if you find value in it. Your reviews help this show to reach a wider audience and I appreciate everyone that has been leaving them.

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FOLLOW CHARLES GAUDET ON SOCIAL MEDIA:

Follow Charles Gaudet on LinkedIn: https://linkedin.com/in/charlesgaudet

Follow Charles Gaudet on Facebook: https://facebook.com/charlesgaudet

Follow Charles Gaudet on Twitter: https://twitter.com/charlesgaudet

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VISIT THE PREDICTABLE PROFITS WEBSITE:

https://PredictableProfits.com

Ep #38 - My guest this week is Shama Hyder, a best-selling author and visionary strategist for the digital age. She’s the award-winning CEO of Zen Media, a global marketing and digital PR firm, and is recognized as a well-known web personality. Shama was named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. She’s also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country.

As the CEO of Zen Media, she and her team help both B2B and B2C brands to make meaningful connections with the modern-day customer via influencer marketing, experiential and digital storytelling, and then to convert those into bottom line results. Zen Media’s notable clients include Chase Business, The US Navy, DFW Airport, MaryKay, and Tupperware to name a few.

--

Learn More About Shama Hyder and Follow Her on Social Media:

Visit Shama Hyder’s website at: https://shamahyder.com/

Follow Shama Hyder on Twitter at: https://twitter.com/Shama

Follow Shama Hyder on LinkedIn at: https://www.linkedin.com/in/shamahyder/

Follow Shama Hyder on Instagram at: https://www.instagram.com/shamahyder

Also, please remember to subscribe, rate, and leave a written review for the show if you find value in it. Your reviews help this show to reach a wider audience and I appreciate everyone that has been leaving them.

--

FOLLOW CHARLES GAUDET ON SOCIAL MEDIA:

Follow Charles Gaudet on LinkedIn: https://linkedin.com/in/charlesgaudet

Follow Charles Gaudet on Facebook: https://facebook.com/charlesgaudet

Follow Charles Gaudet on Twitter: https://twitter.com/charlesgaudet

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VISIT THE PREDICTABLE PROFITS WEBSITE:

https://PredictableProfits.com

Thank you for listening to our Finding Brave show, ranked in the Top 100 Apple Podcasts in Careers!

“It’s relationships, right? How do we build relationships with prospective employees, with the media, with our prospective business owners? A lot of it starts with understanding your narrative, and the story you’re telling.” - Shama Hyder

In today’s business world, your reputation precedes you, and 60% of B2B (business to business) prospects have already made a decision before they reach out to your company. If you are applying for a job, your employer has already formed an impression based on your resume and your social profiles, so the question is how do you put your best foot forward? Today’s Finding Brave guest is a true expert in marketing and someone who truly understands the importance of building relationships, which is what she shares with us today.

Shama Hyder has built her business from a scrappy startup to an industry-leading agency, distinguished herself as an international marketing luminary, delivered keynotes to packed houses in more than 20 countries, and written a couple of bestselling books while she was at it. But it’s her nose for innovation that makes her the figure that CMOs seek out in droves to build their brand’s reputation, increase their market share, and deliver bottom-line results.

As the acclaimed author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age, Shama has supported the growth of many of the most recognized brands.

As a result of her success, Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO award. She was named one of the “Top 25 Entrepreneurs under 25” by Business Week in 2009, one of the “Top 30 Under 30” Entrepreneurs in America by Inc. Magazine, and to the Forbes “30 Under 30” list of movers and shakers.

LinkedIn has named Shama as one of their “Top Voices” in Marketing & Social Media for four years running. Her online videos were awarded the “Hermes Gold award for Educational Programming in Electronic Media,” and most recently, she was honored with the “Global Empowerment award for Marketing and Technology” by Anokhi Media. In this episode, Shama reveals how every business problem is at its core a relationship problem, and how to address that problem. Brands will matter more than ever in 2020 and beyond, and it’s only by building effective relationships that companies will truly succeed.

Learn more at: http://shamahyder.com/