MediaMath's guest appearances

MediaMath

AdExchanger

AWS re:Invent 2014

The Tech Talks Daily Podcast

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

The IAB Australia Podcast

The Water Coolest

d3con Programmatic und Adtech Podcast

The Agile Brand with Greg Kihlstrom

Constructing Culture

OwlTail

Anudit Vikram

Today we’re going to talk about the need for a balance between consumer privacy and providing advertisers with meaningful data which can ultimately benefit both parties when done well and with the proper intent. To help me discuss this topic, I’d like to welcome Anudit Vikram, Chief Product Officer at MediaMath.

Today we’re going to talk about the need for a balance between consumer privacy and providing advertisers with meaningful data which can ultimately benefit both parties when done well and with the proper intent. To help me discuss this topic, I’d like to welcome Anudit Vikram, Chief Product Officer at MediaMath.

#200: Balancing Privacy with Meaningful Data with Anudit Vikram, MediaMath

Anudit Vikram, former board member of the IAB Data Center of Excellence and Chief Product Officer, MediaMath joins me in a discussion about consumer privacy (amid Amazon fines), Google’s FLoC (which recently wrapped up the first phase of testing), and addressable/scalable identity solutions to replace third-party cookies. Anudit explains, “While there has been a flurry of activity preparing for the demise of the third-party cookie, the pushback around it and signals from the EU hinted that it would not be smooth sailing for Google, so, ultimately, it’s not a complete shock that the timing changed. There is no question that first-party data performs better, and that the quality of third-party data is questionable, but that is not the only factor driving transparency. Transparency to the actual user – what we call addressability – is directly affected too.  To continue the momentum of creating a more transparent supply chain, industry leaders must continue work around the activation of first party identity options and creating cohort-based solutions. As far as next steps for the industry, marketers, advertisers, publishers and the like should use this time to start working with first party identity solutions and perfect the stack they will use, while still being able to leverage the scale provided by third-party cookies.”

Anudit Vikram, former board member of the IAB Data Center of Excellence and Chief Product Officer, MediaMath joins me in a discussion about consumer privacy (amid Amazon fines), Google’s FLoC (which recently wrapped up the first phase of testing), and addressable/scalable identity solutions to replace third-party cookies. Anudit explains, “While there has been a flurry of activity preparing for the demise of the third-party cookie, the pushback around it and signals from the EU hinted that it would not be smooth sailing for Google, so, ultimately, it’s not a complete shock that the timing changed. There is no question that first-party data performs better, and that the quality of third-party data is questionable, but that is not the only factor driving transparency. Transparency to the actual user – what we call addressability – is directly affected too. To continue the momentum of creating a more transparent supply chain, industry leaders must continue work around the activation of first party identity options and creating cohort-based solutions. As far as next steps for the industry, marketers, advertisers, publishers and the like should use this time to start working with first party identity solutions and perfect the stack they will use, while still being able to leverage the scale provided by third-party cookies.”

1760: MarTech Interview With Anudit Vikram, CPO at MediaMath

Danny Sepulveda

The Internet &amp; Net Neutrality  Danny works for the CEO of MediaMath on internal and external policy, as well as projects related to data partnerships and issues around privacy and competition. After leaving the Obama administration, Danny started at MediaMath answering the question of what is wrong with advertising. “There are significantly more actors than in that supply chain than I was aware of beforehand.” - Danny Sepulveda on transparency, misinformation, and disinformation in advertising. Danny says that when it comes to Shopify and other brand’s recent decisions on censorship: “It’s a policy thing and it’s a private thing.” “We need to have a much larger and more inclusive conversation about what we want the future of the Internet to look like, who we want to make value and judgement decisions for the Internet, and whether or not it’s fulfilling its original promise.” - Danny Sepulveda “When we talk about network neutrality, it is a concept which has historically been rooted on the idea of gatekeeper access to a commons, to the platform of the Internet.” - Danny Sepulveda Danny explains that the Biden campaign committed to a restoration of Title 2 authority over Internet service providers, which would restore Title 2 provisions that provide net neutrality at the Internet service provider level - and Danny believes that a Democratic FCC will revisit this. Danny on why Democrats support network neutrality: “It was to ensure that large entities could not snuff out small entities or that big voices could not silence small voices.”  Antitrust, Communication Tools, &amp; the Near-Future  There have been many lawsuits of antitrust towards Facebook and Google. “I think ensuring that you have competitive markets through antitrust law is necessary but insufficient to ensure that people and societies feel safe with the media ecosystem that we’re living in and dependent upon.” - Danny Sepulveda Danny says that there are scenarios that aren’t questions of competition, but questions of culture and society that require tools outside of antitrust to solve. Danny states that privacy and content moderation falls into those categories. “I would argue that almost all forms of media and communications start out as a tool.” - Danny Sepulveda on media companies being used for collective thought and communication. “These media and communications and these companies, like every private activity that has come before them, will have to be subject to communal oversight and communal regulation or acceptable in order to gain acceptance… We’re scared because we don’t really have any faith in the idea that a large corporation is going to act in the public interest.” - Danny Sepulveda Danny personally knows some of the individuals that the Biden administration is bringing into the picture for net neutrality: “They’re the most talented, most capable, most honorable people I’ve ever worked with in my life. I’m very hopeful for the next four years.” “We are at a very interesting point in the development of the relationship between marketers and media and what kind of media is financed and how and subject to what rules and where it will provide the greatest ROI. Those are huge developments that are being driven.” - Danny Sepulveda  Links   Check out Danny Sepulveda’s other appearances on Future Commerce:   Episode #106: Are We Being Fairly Compensated For Our Data?   Episode #63: Deep Fakes   Episode #55: Don’t Underestimate What Can Happen in Just 1 Year   Episode #54: Microsoft Paint, but for Augmented Reality   Episode #49: Public Policy and Net Neutrality   Check out MediaMath, where Danny regularly writes blogs.   If you have any comments or questions about this episode, you can reach out to us at hello@futurecommerce.fm or any of our social channels. We love hearing from our listeners!

<h3>The Internet &amp; Net Neutrality</h3> <ul> <li>Danny works for the CEO of MediaMath on internal and external policy, as well as projects related to data partnerships and issues around privacy and competition.</li> <li>After leaving the Obama administration, Danny started at MediaMath answering the question of what is wrong with advertising.</li> <li>“There are significantly more actors than in that supply chain than I was aware of beforehand.” - Danny Sepulveda on transparency, misinformation, and disinformation in advertising.</li> <li>Danny says that when it comes to Shopify and other brand’s recent decisions on censorship: “It’s a policy thing and it’s a private thing.”</li> <li>“We need to have a much larger and more inclusive conversation about what we want the future of the Internet to look like, who we want to make value and judgement decisions for the Internet, and whether or not it’s fulfilling its original promise.” - Danny Sepulveda</li> <li>“When we talk about network neutrality, it is a concept which has historically been rooted on the idea of gatekeeper access to a commons, to the platform of the Internet.” - Danny Sepulveda</li> <li>Danny explains that the Biden campaign committed to a restoration of Title 2 authority over Internet service providers, which would restore Title 2 provisions that provide net neutrality at the Internet service provider level - and Danny believes that a Democratic FCC will revisit this.</li> <li>Danny on why Democrats support network neutrality: “It was to ensure that large entities could not snuff out small entities or that big voices could not silence small voices.”</li> </ul> <h3>Antitrust, Communication Tools, &amp; the Near-Future</h3> <ul> <li>There have been many lawsuits of antitrust towards Facebook and Google.</li> <li>“I think ensuring that you have competitive markets through antitrust law is necessary but insufficient to ensure that people and societies feel safe with the media ecosystem that we’re living in and dependent upon.” - Danny Sepulveda</li> <li>Danny says that there are scenarios that aren’t questions of competition, but questions of culture and society that require tools outside of antitrust to solve. Danny states that privacy and content moderation falls into those categories.</li> <li>“I would argue that almost all forms of media and communications start out as a tool.” - Danny Sepulveda on media companies being used for collective thought and communication.</li> <li>“These media and communications and these companies, like every private activity that has come before them, will have to be subject to communal oversight and communal regulation or acceptable in order to gain acceptance… We’re scared because we don’t really have any faith in the idea that a large corporation is going to act in the public interest.” - Danny Sepulveda</li> <li>Danny personally knows some of the individuals that the Biden administration is bringing into the picture for net neutrality: “They’re the most talented, most capable, most honorable people I’ve ever worked with in my life. I’m very hopeful for the next four years.”</li> <li>“We are at a very interesting point in the development of the relationship between marketers and media and what kind of media is financed and how and subject to what rules and where it will provide the greatest ROI. Those are huge developments that are being driven.” - Danny Sepulveda</li> </ul> <h3>Links</h3> <ul> <li> Check out Danny Sepulveda’s other appearances on Future Commerce: </li> <li> Episode <a href="https://futurecommerce.fm/podcasts/are-we-being-fairly-compensated-for-our-data" rel="nofollow" target="_blank">#106: Are We Being Fairly Compensated For Our Data?</a> </li> <li> Episode <a href="https://futurecommerce.fm/podcasts/deep-fakes-weaponizing-artificial-intelligence" rel="nofollow" target="_blank">#63: Deep Fakes</a> </li> <li> Episode <a href="https://futurecommerce.fm/podcasts/dont-underestimate-what-can-happen-in-just-1-year" rel="nofollow" target="_blank">#55: Don’t Underestimate What Can Happen in Just 1 Year</a> </li> <li> Episode <a href="https://futurecommerce.fm/podcasts/microsoft-paint-but-for-augmented-reality" rel="nofollow" target="_blank">#54: Microsoft Paint, but for Augmented Reality</a> </li> <li> Episode <a href="https://futurecommerce.fm/podcasts/public-policy-and-net-neutrality" rel="nofollow" target="_blank">#49: Public Policy and Net Neutrality</a> </li> <li> Check out <a href="https://www.mediamath.com/" rel="nofollow" target="_blank">MediaMath</a>, where Danny regularly writes blogs. </li> </ul> If you have any comments or questions about this episode, you can reach out to us at <a href="mailto:hello@futurecommerce.fm">hello@futurecommerce.fm</a> or any of our social channels. We love hearing from our listeners!

Net Neutrality and the Deplatforming of Trump (feat. Danny Sepulveda - SVP Policy, MediaMath)

Joe Zawadzki

MediaMath has completed the first phase of its SOURCE initiative, which CEO Joe Zawadzki describes in this episode as the industry’s first fully-transparent supply chain. “You can look at everyone that’s involved in the transaction. You know the price that they’re charging. You know the value they’re creating. That hasn’t existed in my 25-year career. That foundation of trust in the supply chain… you can build all sorts of wonderful things on top of it.”

MediaMath has completed the first phase of its SOURCE initiative, which CEO Joe Zawadzki describes in this episode as the industry’s first fully-transparent supply chain. “You can look at everyone that’s involved in the transaction. You know the price that they’re charging. You know the value they’re creating. That hasn’t existed in my 25-year career. That foundation of trust in the supply chain… you can build all sorts of wonderful things on top of it.”

MediaMath Goes To The SOURCE, With CEO Joe Zawadzki

Elise James DeCruise

Elise James DeCruise is the Head of Multiculturl Marketing &amp; Inclusion at MediaMath

Elise James DeCruise of MediaMath - Bold Perspectives on Inclusive Marketing & Management

Yun Yip

Steve Geelan

Out-of-home (OOH) advertising as we know it has been around since the early 1800s but has recently gone digital – and it’s quickly becoming a big part of the digital ecosystem. The digital component now makes up over 50% of the entire OOH market in Australia. IAB Australia has convened a Digital Out of Home (DOOH) Taskforce to examine and analyse this exciting rising star of advertising and in this episode we talk to taskforce members Yun Yip, VP Partnerships &amp; Country Manager at MediaMath AUNZ, and Steve Geelan, Group Director - Channel and Solutions at oOh! about programmatic DOOH, scale, inventory and how Australia compares with other markets.

Digital Out of Home Advertising in Australia - with Yun Yip of MediaMath and Steve Geelan of oOh!

Thomas Promny, d3con Gründer und Online Marketing Experte Erik Siekmann interviewen gemeinsam Jens Bargmann, Europachef von Mediamath. Anmeldung zur d3con mit 50 EUR Podcast-Rabatt über den folgenden Link: https://d3con.de/r/podcast

Thomas Promny, d3con Gründer und Online Marketing Experte Erik Siekmann interviewen gemeinsam Jens Bargmann, Europachef von Mediamath. Anmeldung zur d3con mit 50 EUR Podcast-Rabatt über den folgenden Link: <a href="https://d3con.de/r/podcast" rel="nofollow" target="_blank">https://d3con.de/r/podcast</a>

Jens Bargmann, Mediamath

In today’s Minutes: Tesla announces plans for a massive new factory in Shanghai, MediaMath raises $225M and attains unicorn status, and Postmates will expand to 100 new cities. Plus, we tackle how not to quit your job and lifestyle creep. --- Support this podcast: https://podcasters.spotify.com/pod/show/watercoolesthq/support

In today’s Minutes: Tesla announces plans for a massive new factory in Shanghai, MediaMath raises $225M and attains unicorn status, and Postmates will expand to 100 new cities. Plus, we tackle how not to quit your job and lifestyle creep. --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/watercoolesthq/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/watercoolesthq/support</a>