Kalle Hellzen's guest appearances

Kalle Hellzen

The OnBrand Podcast

Having a GAS...

Stephen Gates

Rory Sutherland

Tim Cook

John Paterno

Andrew Scheps

Steve Albini

Eric Valentine

Jason Brownlee

Alain Sylvain

Leo Burnett

Steve Harrison

Ogilvy UK

Paul Burke

Neil Williams

Sean Thompson

OwlTail

Today, I'm having a GAS with Kalle Hellzen, the Chief Creative Officer at 180 Amsterdam; one of Europe's most renowned creative shops.   Kalle joined 180 after an eight-year European hiatus. He served as executive creative director at R/GA and helped build the company from scratch to over 75 employees in just two years. Previously he established the creative arm of ACNE in the US as partner, creative director and director. He also held executive creative and innovation positions at award-winning game development studio Toca Boca and Goodby Silverstein &amp; Partners. Throughout his career, Hellzen’s work for has garnered a swath of international accolades including Cannes Lions, Art Director's Club, SXSW, the One Show, Clio Awards, Epica, New York Festivals and many more. -- Having a GAS™ is the podcast that talks to the great and the good of the creative industries, and in particular finds out what makes great music for film, for TV, for advertising; for dancing to, for cooking to, f*cking to, and more... -- GAS™ Music is a music production agency in Manchester, UK. We compose and produce original music, create awe inspiring sound design and have a fully integrated audio post-production studio. We also have a great record collection, and welcome any additions, recommendations or criticisms. -- http://www.gasismusic.co.uk​​​ -- © GAS™ Music 2021

Today, I'm having a GAS with Kalle Hellzen, the Chief Creative Officer at 180 Amsterdam; one of Europe's most renowned creative shops. Kalle joined 180 after an eight-year European hiatus. He served as executive creative director at R/GA and helped build the company from scratch to over 75 employees in just two years. Previously he established the creative arm of ACNE in the US as partner, creative director and director. He also held executive creative and innovation positions at award-winning game development studio Toca Boca and Goodby Silverstein &amp; Partners. Throughout his career, Hellzen’s work for has garnered a swath of international accolades including Cannes Lions, Art Director's Club, SXSW, the One Show, Clio Awards, Epica, New York Festivals and many more. -- Having a GAS™ is the podcast that talks to the great and the good of the creative industries, and in particular finds out what makes great music for film, for TV, for advertising; for dancing to, for cooking to, f*cking to, and more... -- GAS™ Music is a music production agency in Manchester, UK. We compose and produce original music, create awe inspiring sound design and have a fully integrated audio post-production studio. We also have a great record collection, and welcome any additions, recommendations or criticisms. -- <a href="http://www.gasismusic.co.xn--uk-h1taa/" rel="nofollow" target="_blank">http://www.gasismusic.co.uk​​​</a> -- © GAS™ Music 2021

Having a GAS with...Kalle Hellzen, Chief Creative Officer at 180 Amsterdam

As the industry continues to accelerate towards performance marketing, are brands eschewing their cultural significance in the relentless pursuit of the unmemorable? Are we, as an industry, focusing too much time and budget on momentary snapshots, rather than creating lasting memories?   Tiina Salzberg, Executive Strategy Director, and Kalle Hellzen, Executive Creative Director, at award-winning creative agency 180 Kingsday, explore the physiology and psychology of memory and the critical role cultural imprinting plays in long-term brand building. Together, they examine how modern marketing is changing the way we approach brand building, and the inherent risk such an approach carries in the pursuit of longer-term brand growth.  Recorded live in Amsterdam at OnBrand ‘19, Europe’s leading branding conference. 

As the industry continues to accelerate towards performance marketing, are brands eschewing their cultural significance in the relentless pursuit of the unmemorable? Are we, as an industry, focusing too much time and budget on momentary snapshots, rather than creating lasting memories?  Tiina Salzberg, Executive Strategy Director, and Kalle Hellzen, Executive Creative Director, at award-winning creative agency 180 Kingsday, explore the physiology and psychology of memory and the critical role cultural imprinting plays in long-term brand building. Together, they examine how modern marketing is changing the way we approach brand building, and the inherent risk such an approach carries in the pursuit of longer-term brand growth.  Recorded live in Amsterdam at OnBrand ‘19, Europe’s leading branding conference.

Today’s Relentless Pursuit of the Unmemorable - Tiina Salzburg & Kalle Hellzen (180 Kingsday) 