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Shane Levi Gould

2 Podcast Episodes

Latest 25 Sep 2021 | Updated Daily

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Attacking The Private Label Game with Shane Levi Gould

Chasing Independence: From Podiums to Prosperity

Chances are you have bought plenty of private labeled products in the past and didn’t even know it. The seamless integration of a brand and a product created is not by chance. Private label clothing production gives retailers and individuals the opportunity to create their own brand without having to design a product from scratch. It offers the ability to grow as a business and allows for control over the look and style of the product; however it is not without risk. By fully understanding the terms, processes, pitfalls, and benefits you can better decide whether private labeling is right for you. Today I caught up with Shane Levi Gould of Fuel Clothing at his headquarters in Hilton Head, SC. Shane breaks down what private labeling means to him and how he has been able to implement it into his growing list of customers, or as he likes to call them, partners. ⛽⛽⛽ Follow FUEL CLOTHING⛽⛽⛽🔥🔥🔥 SHOP FUEL CLOTHING 🔥🔥🔥💯💯💯Follow Chase Sellmeyer💯💯💯 🚀🚀🚀Visit Kanga Marketing Online🚀🚀🚀 💰💰💰WIN $15,000 For Your Small Business 💰💰💰💣💣💣Subscribe on iTunes💣💣💣 ⏯⏯⏯Subscribe Chasing Indepence YouTube⏯⏯⏯ 🎤🎤🎤Follow Chasing Independence Facebook🎤🎤🎤

1hr 10mins

20 Jul 2020

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Pro Snowboarder to King of Private Labeling Socks with Shane Levi Gould

Chasing Independence: From Podiums to Prosperity

Today I venture to Dade City, FL to catch up with Shane Levi Gould, founder of Fuel Clothing. Shane, a regular road warrior, is passing through as he stops off at a number of motocross and action sports events in Florida. While a pro snowboarder traveling the world at 21yrs old, Shane realized he had to do “something” to make some money. With a $1,200 investment and knowledge of the action sports realm Fuel was born. Fuel’s foundation was built on supporting the Skate, Snow, Surf, Moto, Music and Racing lifestyle since their 1992 inception. Fuel’s production began with a couple of tees, hats, and stickers. Now they supply some of the largest brands around the world with private label products and manufacturing. Shane created the most recognizable sock line in action sports and continues to stay loyal to his customers' identity. In this episode, we talk about Shane’s journey and passion for what he has been doing day-in and day-out for 28 years. I explore his methods of marketing and what he feels has worked best for Fuel in this distracted marketplace. We also touch on the Coronavirus (COVID-19) and its effects on his business and how he plans to navigate the international uncertainty. Follow Chasing Independence on FacebookVisit FUEL CLOTHING Follow on Instagram0:00 Opening2:50 Show Start3:30 Coronavirus Cancelled Red Bull Event5:50 Pro Snowboarder to Entrepreneur9:45 First Time Seeing a Snowboard11:20 Start of Action Sports. Life of a Pro13:00 Determined to Figure It Out14:40 Extra Hustle. Fuel Was Born17:25 That Push. Initiative to Succeed19:28 If You Are Out of Sight You Are Out of Mind20:00 Connecting the Dots22:00 Was This My Gift to the World?23:50 No Slow Mornings25:30 To Dumb to Quit27:30 It Takes Time30:30 Setting Trends or Follow?32:20 Who We Are, What it Means34:40 The Beginning of the Sock Empire37:48 BREAK38:28 Growing a Unique Category of Products44:53 Creating Profits With Long Term Customers in Mind46:15 You Gotta Learn “No”48:20 Biggest Little Company in America49:10 What’s Your Fuel51:00 Licensing the Fuel Name53:00 Fuel TV and Nike Lawsuits55:00 CEO Struggle56:50 Transition to Online Selling58:10 Advertising vs Face to Face1:03:30 How Brands and Sponsorship Have Changed Marketing1:07:40 Athlete vs CEO1:10:35 Coronavirus & How We Respond  1:13:37 Closing 

1hr 16mins

15 Mar 2020

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