Hal Crawford on reviewing the NZ Media Fund, and what he learnt doing it
In this episode of The Spinoff’s media podcast The Fold, Duncan Greive talks to ex-head of news at Mediaworks, Hal Crawford, who's just completed a review into the NZ Media Fund.The NZ Media Fund was introduced by New Zealand On Air in 2017 to cover television, radio, music and online media, in hopes that it would more successfully represent the growing diversity of media than past funds. Now, three years later, former Mediaworks head of news Hal Crawford has conducted an independent review into this fund, hoping to grasp the industry's feelings about how the money is being spent. He joins The Fold today to talk about what he learnt about New Zealand's unique media landscape and why this review was important.See acast.com/privacy for privacy and opt-out information.
Exit interview: Newshub's Hal Crawford on Weldon, Paul Henry and the truth about TV ratings
In episode two of The Spinoff newish media podcast The Fold, host Duncan Greive conducts an exit interview with Hal Crawford, the departing head of Newshub. Hal Crawford landed into a TV3 newsroom in crisis in 2016, just after Campbell Live had been axed, and Hilary Barry had resigned. He had been hired by Mark Weldon, the much-maligned CEO who oversaw a transformation at MediaWorks, from a news-first organisation, to one whose schedule was increasingly dominated by reality TV – but Weldon himself resigned before Crawford even started.He was born and raised in Perth, cutting his teeth in print before going on to lead 9MSN, at onc ethe most-read news site in Australia, and one away from the swaggering centre of Australia news media. At TV3 he had a brutal learning curve, coming from a purely digital newsroom out of the public eye, to lead a TV-centred team with big stars and personalities. He oversaw the creation of the Newshub brand, the launch of The Project and The AM Show and an increasingly desperate atmosphere as he and his CEO Michael Anderson pleaded for government intervention to save the channel and newsroom.So far, no dice – the channel is officially for sale, and while there are rumoured to be a number of strong bidders, no announcement has been forthcoming. Crawford describes his time there was essentially a long series of crises, but almost grew to enjoy the adrenalin of it.Beyond MediaWorks, we discuss the rise and evolution of Facebook, whether ad-funded media has a future and what has happened to TV ratings over the past ten years. Few people in our media are smarter, or speak more freely – listen below or through your favourite podcast provider.See acast.com/privacy for privacy and opt-out information.