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Jimmy Worrall Podcasts

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3 of The Best Podcast Episodes for Jimmy Worrall. A collection of podcasts episodes with or about Jimmy Worrall, often where they are interviewed.

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3 of The Best Podcast Episodes for Jimmy Worrall. A collection of podcasts episodes with or about Jimmy Worrall, often where they are interviewed.

Updated daily with the latest episodes

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E23: Jimmy Worrall - LEADERS IN SPORT

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This week’s guest is Jimmy Worrall, founder and CEO of Leaders in Sport, the conference and event business which he created in 2006.
We talk about his career in sport which has included successful stints at The English FA, Soccerex and ENIC.

The interview took place at Leaders’ offices in Wimbledon.

During our conversation, Jimmy referenced Toby Hester, the leading sport sponsorship executive who had sadly passed away the day before we spoke. We join Jimmy in sending our deepest sympathies to Toby’s family.

Sep 10 2019 ·
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Ep 38: Richard Scudamore in conversation with Jimmy Worrall

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Leaders CEO Jimmy Worrall sits down with English Premier League Executive Chairman Richard Scudamore.

In a rare and comprehensive one-on-one, Scudamore reflects on his tenure at the top of England’s biggest sports league, and arguably the country’s most visible and successful foreign export.

Since taking charge in 1999, Scudamore has spearheaded an era of unprecedented and extraordinary growth in English football, cementing and extending the Premier League’s status as the number one league in world football. Financial growth has been built largely on the back of pioneering work on the league as a broadcast product. Under Scudamore, domestic rights deals have grown from $900 million for a four-year cycle, to the current three-year domestic deals which are worth over $6.7 billion. International rights in the current cycle are worth another $5.1 billion.

Last week, shortly after concluding a game-changing deal with Amazon that will see the digital retail behemoth move into Premier League broadcasting for the first time, and having reached an agreement with the 20 Premier League teams to tweak the revenue distribution model, Scudamore announced that he would be stepping down from his role at the end of the year.

In the first of a series of conversations between Leaders CEO Jimmy Worrall and the most senior figures in world sport, Scudamore sat down for a recording of the Leaders Podcast in the final week of the Premier League season, a few weeks before the announcements were made.

On the conversational agenda:



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  • The future of media consumption and why ‘moderated content’ will remain compelling and valuable;
  • The Premier League’s commitment to social intervention and community programming;
  • The league’s ambitions in esports;
  • The potential consequences of Brexit for English football;
  • The skillsets required to keep 20 Premier League teams together, all ‘equally dissatisfied’;
  • The benefits of government and media scrutiny;
  • The leaders Scudamore most admires and his advice for his younger self.
Jun 13 2018 · 46mins

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Peter Daire/Jimmy Worrall

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The SB Weekly podcast this week is an FA special: a double interview with two former senior sports executives from English football's governing body.

Peter Daire (Group Head of Sponsorship, 2007-2014) discusses the ins and outs of setting up your own business, how generating value in sports sponsorship has evolved in the last decade and why too many rights-holders don't think enough like the brands.

Jimmy Worrall (Head of Business Development, 1999-2001) talks about how and why he moved from selling pharmaceuticals into sport, why he turned his back on a career as a football agent and how he built Leaders into a must-attend event in less than a decade.

Mar 02 2016 · 40mins