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Brenna McGowan

15 Podcast Episodes

Latest 1 May 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Expert on female lifestyle brands - Brenna McGowan

CEO SOCIETY

Hello everyone. Today we An email and Instagram expert on female lifestyle brands. The testimonials on your website speak louder than any introduction.  Connect with Brenna McGowan: thecontentbar.co instagram.com/brennamcgowan.co facebook.com/brennamcgowan.co Connect with us: INSTAGRAM: https://www.instagram.com/FROZTECH_us/?hl=en TWITTER: https://twitter.com/FROZTECH FACEBOOK: https://www.facebook.com/FROZTECHUS/ WEBSITE: https://www.FROZTECH.com/ WANT TO BE ON THE PODCAST: https://www.FROZTECH.com/podcast/apply/ HELP WITH SEO: https://www.froztech.com/seo-services/ --- Send in a voice message: https://anchor.fm/froztech/message

14mins

30 Oct 2020

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135: Writing a Killer Instagram Caption with Brenna McGowan

Net Worth It

Brenna McGowan is an award-winning email copywriter who helps the words that sounded so good in your head, come out even better on the page. Going from a stay-at-home mom who just wanted to make an extra 500 bucks two years ago to a booked up, in-demand copywriter working alongside some of the biggest names in the space, Brenna has a knack for helping clients tell everyday stories that fill up their programs and jack up their open rates...to over 50%! When not hunkered down behind her MacBook, you can find Brenna walking her pug Frank, practicing yoga, reading chick lit or shuttling one of her three teenagers around their Northern California neighborhood. In today’s episode you will learn: Why it’s important to break up text Why being conversational with your audience is important Catch your audience’s attention right from the start Why writing to everyone fails What gets customers to share their email with you Continually reference your lead magnet Your audience may not have the problem you solve Right Now Email your audience at least once a week to stay top of mind Send a nurture sequence to keep your audience engaged with you Do not continually sell on Social Media, focus selling through email Use your Social Media to engage and capture your email list Follow Brenna here: Instagram: @brennamcgowanco Learn to Segue here: https://thesocialrescue.com/segues/

30mins

21 Oct 2020

Similar People

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017: Email Marketing: Do you need it with Brenna McGowan

15 {Ish} Minute Coffee Chat with Anna + Selena

Season two continues for 15{ish} MINUTE COFFEE CHAT with Selena + Anna.  Join their weekly coffee conversations (and attempt at keeping it at 15{ish}minutes)  discussing all things business.   This week, hosts Selena of Hauoli-Socially Inspired and Anna of NomadAbout bring on guest, BRENNA MCGOWAN, an email + caption copywriter and co-creator of The Content Bar to discuss lead magnets, Instagram, and copy, (OH MY!), and how they are used to nurture her clients through email marketing.  ________ Find our guest Brenna McGowan: www.thesocialrescue.com www.instagram.com/brennamcgowanco Grab her brilliant lead magnet here!  https://thesocialrescue.com/segues/ ________ Find Anna: www.nomadabout.com www.facebook.com/iamnomadabout www.instagram.com/iamnomadabout _______ Find Selena: www.thehauoli.com www.facebook.com/thehauoli www.instagram.com/thehauoli ______ This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/selena-conmackie/support

1hr 4mins

13 Sep 2020

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Brenna McGowan: How To Thrive At Home

Homestead Family Podcast

Brenna McGowan is an email copywriter who helps creatives collect the confetti of their ideas and transform it into personality-filled *you so get me* copy.  She's also co-creator of The Content Bar, a monthly membership taking members from "what do I post?" to an abundance of ideas, comments on posts and messages in their DMs.When she's not stuck behind her MacBook, you can Brenna driving her three kids around, reading the newest chick-lit book or taking a power yoga class.She loves words and writing them,She loves yoga and their paints,She loves Target and their shirts,and She loves Starbucks and their coffee.Connect with Brenna online:Instagram: @brennamcgowancoWebsite: www.thecontentbar.coSupport the show (https://www.patreon.com/homesteadfamilypodcast)

54mins

1 Jun 2020

Most Popular

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Using Email to Connect & Sell w/ Brenna McGowan

The Sell it, Sister! Podcast

Email isn't dead and Brenna is going to teach you how to make the most of it. Not only can email be more more simple than figuring out social media, but when you nurture your audience with authenticity and simple storytelling you'll have an engaged audience hungry for more. Plus it's so easy to sell via email without being sleazy or pushy, and Brenna's going to explain the ins and outs of how to do it like a pro. BIO: Brenna McGowan is an email copywriter, Instagram expert and co-creator of The Content Bar, a membership for female creatives that combines the power of words with scroll-stopping images. The Content Bar takes you from “where do I start?” to writing emails that convert, captions that connect and stories that get people in your DMs, so you save time WHILE your bank balance increases. LINKS: https://www.instagram.com/brennamcgowanco/ https://thesocialrescue.com/segues/ https://www.facebook.com/groups/thecontentbarcommunity/ OTHER LINKS & RESOURCES MENTIONED TODAY: Get my free No-Sleaze Sales Method delivered right to your inbox: Get Instant Access Here

1hr 6mins

27 May 2020

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Not a Copywriter but Need Email and Instagram Copy that Connects? Brenna McGowan Shares Her Storytelling Methods to Save You Time and Energy!

The Second Phase Podcast - Brand Strategy, Personal Branding, Clarity, Confidence, & Storytelling for Female Entrepreneurs

Brenna McGowan joins me to share her story telling methods and online content writing tips that will save you time and energy! Brenna is a copywriter focusing on Instagram and email.   She loves to figure out ways to connect words for impactful meaning.    Copy for email and Instagram are very similar, thus Brenna helps others create content for both. Brenna has a gift for telling stories and even uses experiences like the time when she was at Costco and God “spoke” to through a jar of mis-placed Parmesan cheese.    It’s important to realize that what seems silly to one person, may really resonate with others.   Using our stories in our copy can help our audience to relate to us.   After being a stay at home mom and then working part time, Brenna started a social media marketing business but found that what she really loved was creating copy, not doing social media management.   That is when she pivoted to focus on email marketing.  Brenna was not a journalist or English major but believes that not having a formal education can sometimes be a benefit.   On-line writing is very different than other types of writing.   As an on-line copywriter it is important to write very conversationally and that means formal punctuation and grammar are left to the wayside.    It’s really important to realize that you don’t have to have formal training to become an expert.  We live in a digital world, so information is at our fingertips.    Tips for Online Writing You do not want to write in paragraph form when writing for on-line purposes.   You want a lot of white space.   You want one, two or three sentences at the most per paragraph.   People are skimming from their phone or mobile devices, so you need to keep things short and at a 6th grade reading level.    Use bold font and bullet points to break up your text.   This helps make the reading scannable.   In on-line writing, you can absolutely start a sentence with and or, but.    It’s like un-learning everything you learned in English class.   Reading your content out loud is a huge help to ensure that your writing is conversational.   Using conjunctions is another place where the writing becomes less formal and more approachable.   You want on-line writing to be informal, but still professional.  Be personable, but not unprofessional.   Demonstrate your expertise while being approachable.   The Soccer Mom Test Before you publish something on-line, ask yourself if you would tell the story to someone you know, but don’t really know, know.   If it feels wrong to tell the story to another mom on the soccer field, then you probably shouldn’t use it in your on-line content.    We are in the real house-wives culture.   People want to see behind the scenes. Be able to share things that seem different or odd to be saying online, but again, don’t cross over into something too personal, meaning you wouldn’t share it with an acquaintance.   Don’t tell stories that would take away from your credibility.  When experiencing a situation, instead of telling the story right away, take a while to process it, then when you are no longer emotionally involved, tell the story.   Wait to tell it until you can unemotionally tell the story so that you can remain professional.   Think about the reader as you are writing your stories.   Don’t be the person that no one wants to sit with at dinner.  Think about what your story will do for your readers.    Email is a platform that we own and should be using to grow our contact list.  When we use email-marketing we are able to be front and center and a constant reminder for our audience.   When someone gives you their email-address they have decided to trust you and know they want to hear from you.    We should email our audience once a week.  Even if they don’t read the messages, you are top of mind.   Be sure to provide value in each email.   If you are interesting, your readers will want to hear from you.  If people unsubscribe, they weren’t your ideal audience any way.   They weren’t going to hire you.    Don’t take the unsubscribe personally.   “The strength of your business is based on the size of your email list.”  – Amy Porterfield Lead magnets don’t have to be super detailed.  They can be simple but need to be informative.    You can start your email list with the addresses you already have.  Provide the option to unsubscribe and if they don’t want to hear from you, they will unsubscribe.   We carry stories around with us.  Use your stories to infuse your personality into your business.  Book Recommendations Jane Eyre by Charlotte Bronte How to Win Friends by Dale Carnegie Favorite Quote “Everything is hard until it’s easy.” – unknown Check out Brenna’s Segues Away Guide.   In your email there is a transition sentence, the segues away from your story to the call to action.   The guide is rich with examples so be sure to download it.   Access the guide HERE. Learn more about Brenna Website Instagram: @brennamcgowanco The Content Bar Learn more about me, your host, Robyn Graham, HERE.   To learn about The Brand Insider by Robyn Graham, click HERE.   Connect with me, Robyn Graham: Website | Instagram | LinkedIN | Facebook | Twitter | YouTube | Pinterest

43mins

26 Apr 2020

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#132 - Creating Copy That Connects with Brenna McGowan

The Refreshed Moms Podcast

Is social media or email marketing a struggle for you? Would you like to be able to write captions and emails that generate quality responses from your people?In this episode, we chat with Brenna McGowan of The Content Bar, who takes you from “where do I start?” to writing emails that convert, captions that connect and stories that get people in your DMs!Truth is, people are naturally curious and drawn to a story. Brenna recognizes this curiosity, and gives us tips from her SEGUE framework, on how to use your personal story as part of your sales copy, in order to serve your people well.CONNECT WITH BRENNAInstagram: https://www.instagram.com/thesocialrescue/Download SEGUES freebie: https://thesocialrescue.com/segues/Join The Content Bar https://www.thecontentbar.coFree group: https://www.facebook.com/groups/thecontentbarcommunity/The Moms Called to More Membership CommunityIf you're looking for a faith membership community to receive support as you start and/or grow your new business, we invite you to join the Moms Called to More Membership Community today.Learn more and join at https://deannamason.com/membership/CONNECT WITH DEANNADownload my 5 Daily Prayers for Mompreneurs.I’d love to serve your community at your next moms event. Email me at hello@refreshedmoms.com with your event information.Work With Deanna:No matter if you’re planning to start a business, have a growing young business, or have an established business that needs marketing support, schedule a free Discovery Call to share your goals, and I’ll point you to the service that best fits your growth season… and your budget.WebsiteInstagramFacebookCONNECT WITH KELI Dear mama, motherhood is unique, but you do not have to journey on your own. Join Keli as she creates community among mothers, shares her personal story, and infuses your motherhood by breathing Biblical truth into everyday realities. Book Keli to speak at your next moms group or women’s event by clicking below:Book KeliWebsiteInstagramFacebook

1hr 2mins

7 Apr 2020

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Email Marketing – Email Segues with Brenna McGowan - EPISODE 60

Small Business Made Simple Podcast

Hey there podcast family, welcome to episode 60 of the Small Business Made Simple Podcast. Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them! If you’re a first time listener, super super welcome, I am so pleased to have you here.  I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler.  Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast! One way I help to make your life simpler is by having a group of like-minded business owners all in one stop.  To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join!  Simply search Like Minded Business Owners in Facebook or come to the show notes for the like.  Show notes are at www.socialmediaandmarketing.com.au/60 www.facebook.com/groups/LikeMindedBusinessOwners I am just a wee bit excited for this episode, but first, I just wondered, have you downloaded by ever so popular FREE eBook – 108 Social Media Content Creation Ideas? No? Well, if you’re struggling with social media, and content creation and ideas, this is the eBook for you and hey it’s free! Simply head to www.108social.com.au and download it from there. If you get it, read it, print it out and look at it all the time, it will change your life (or at least your social thinking challenges life!) So, it’s at www.108social.com.au Ok, today we are talking email marketing and segues.  What’s a segue you might ask – well it’s kind of like telling a story and then relating that story to what the email is about. If you are on my list and received my baby shark do do do do to, email last week, that’s what a segue is! Anyway, I am going to let my guest tell you all about it today. I am very excited and maybe a little more excited than usual because, not only do I LOVE email marketing, but I have my FIRST international guest on! YAY! I’m going international (or at least for this ep!) I have stalked, kindly, in a marketing way, stalked Brenna for a couple of years now.  I love what she does, and I think we started our businesses at a similar time, so that’s always fun. I admitted stalking her in her group a few weeks ago and she reached out via Instagram DMs and said, hey I’d love to be a guest on your podcast – what do you think? Umm, me thinks yes! Side note, this or that is exactly why I love social media.  Strangers become friends even from across a few oceans. Brenna has the Social Rescue and is all about the email copy!  She is the co-creator of the Content Bar and her passion is making writing emails easy-peasy! The rest, well she can tell you that. So, here goes, my first international guest … YAY! INTERVIEW WITH BRENNA https://thesocialrescue.com/ https://www.instagram.com/brennamcgowanco/ https://thesocialrescue.com/segue-landing-page/ I so hope you enjoyed that and got so much from it.  I loved it and have learnt so much from following Brenna.  I am so thankful that we were able to coordinate time across the seas to chat. I think it was my morning and her afternoon (on the previous day). My hubby told me to tell her that Trump had not been impeached – because we were in the future and she was a day behind!  As she laughed, I thought, mmm, I think my hubby maybe turning into a “dad joke” person! On that note, that’s all for episode 60! I’ll be back next Thursday with another great episode to help you simplify your business in 2020.  If you’re enjoying this podcast, can I ask you to do me a favour or two Subscribe to this podcast – I have some exclusive content coming up for those who do! Could you share with this a friend? Another superstar business owner who’s doing the daily grind and would appreciate someone making their business simpler, and If you’re looking to share some love in February, the love month, I’d love you to leave me a rating or even a review if possible. See you next week on the podcast for episode 61.  But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn. But whatever you do, ……..remember small business peeps, as my opening song says, there’s no point in dreaming small!

49mins

19 Feb 2020

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EP 020 - Email Copy That Promotes Your Personal Brand With Brenna McGowan

The Soulful Social Podcast With Madison Tinder

In this Episode, we talk to Brenna McGowan all about how email copy can grow your personal brand. We talk specifically about how to transition into a pitch in emails, how to tie in storytelling in your copy and how to structure an email to gain conversions.  You can follow Brenna here: @brennamcgowanco Segue Guide: https://thesocialrescue.com/segues/ The Content Bar: https://www.thecontentbar.co/the-content-bar/

29mins

13 Feb 2020

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EP 19 - Why You Need An Email Welcome Series with Brenna McGowan

Social Media for Mompreneurs - Instagram Strategy, Instagram Branding, Creative Copy & Content

I hate to bust your bubble, but you do not own your social media accounts. They can easily disappear tomorrow! So how do you stay connected to your audience? You NEED an email list, and more importantly, you need to create a welcome or nurture series of emails to keep your audience informed. Brenna McGowan is here today to share the importance of a welcome series, what it entails, how to set it up and more. Brenna is a copywriter and Instagram expert who helps female-lead lifestyle businesses take the confetti of their ideas and put the party down on paper with words that connect and sell—so you can work less and play more. Connect with Brenna on her website or Instagram. . . . . . . Grab all my freebies at www.bossladyinsweatpants.com FB Community: www.facebook.com/bossladyinsweatpants Boss Lady Insider Instagram: @allisonscholes

26mins

25 Nov 2019

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