Frank Bergin's guest appearances

Frank Bergin

The Urban Farm Podcast with Greg Peterson

CareerPod

Edward Griffin

Deanna Cook

Michael Phillips

Jason Mraz

Ken Berry

Ed Scott

Bill Bezuk

Niki Jabbour

Garrett Hill

Tiffany Panaccione

Elvira Di Brigit

Jason Johns

Michael Foley

Kelly Athena

Joe Yonan

OwlTail

Jim Scott talks with Frank Bergin, a consumer packaged goods marketing executive, who has a broad range of experiences from US Naval Officer, to marketing roles in a very large multi-national company and a much smaller entrepreneurial branded products organization.  Frank discusses the cultural and management style differences among these organizations including the transfer of “military style command and control”, or not, into the corporate environment.  Of note are Frank’s experiences in a highly resourced, matrixed environment where it takes time to get things done versus the smaller “all hands on deck” environment where decisions are made and implemented immediately.

Marketing, Consumer Packaged Goods (Frank Bergin) – CP052

Optimizing the diet for backyard poultry.In This Podcast:Watching a bakery business fail, spending time in the navy on a destroyer, and then selling macaroni &amp; cheese, might not seem like the background of a person managing part of a large poultry and egg business.  However, this is the path that led Frank Bergin to Eggland’s Best and helping them decide to offer their best proprietary feed to urban farmers.  He shares with us the reasons he joined the company as well as some significant statistics they found in their research and why they opted to put their feed on the shelves.  Frank is currently General Manager of Strategic Ventures &amp; Innovation for Eggland’s Best, LLC. He has always wanted to run a food business since he was a teenager working in his family’s summer bakery.  After spending seven years as a US Naval Officer, the next eleven years he helped grow iconic brands like Kraft Macaroni &amp; Cheese, Jell-O, Cream of Wheat, Post Cereals, Balance Bar and Ritz Crackers. In his final role with Kraft, Frank led the turnaround and rebirth of the Back To Nature natural/organic business.He went onto pursue his passion for building smaller, more entrepreneurial businesses and since joining EB in 2010, where he has help the company’s revenue triple. It was in looking for new ways to keep that remarkable pace of growth going that Frank and the Eggland’s Best team hit upon the idea of selling its proprietary feed directly to backyard chicken farmersGo to https://www.urbanfarm.org/2018/03/27/339-frank-bergin/ for more information and links on this podcast, and to find our other great guests.

Optimizing the diet for backyard poultry.In This Podcast:Watching a bakery business fail, spending time in the navy on a destroyer, and then selling macaroni &amp; cheese, might not seem like the background of a person managing part of a large poultry and egg business.  However, this is the path that led Frank Bergin to Eggland’s Best and helping them decide to offer their best proprietary feed to urban farmers.  He shares with us the reasons he joined the company as well as some significant statistics they found in their research and why they opted to put their feed on the shelves.  Frank is currently General Manager of Strategic Ventures &amp; Innovation for Eggland’s Best, LLC. He has always wanted to run a food business since he was a teenager working in his family’s summer bakery.  After spending seven years as a US Naval Officer, the next eleven years he helped grow iconic brands like Kraft Macaroni &amp; Cheese, Jell-O, Cream of Wheat, Post Cereals, Balance Bar and Ritz Crackers. In his final role with Kraft, Frank led the turnaround and rebirth of the Back To Nature natural/organic business.He went onto pursue his passion for building smaller, more entrepreneurial businesses and since joining EB in 2010, where he has help the company’s revenue triple. It was in looking for new ways to keep that remarkable pace of growth going that Frank and the Eggland’s Best team hit upon the idea of selling its proprietary feed directly to backyard chicken farmersGo to <a href="https://www.urbanfarm.org/2018/03/27/339-frank-bergin/" rel="noopener noreferrer nofollow" target="_blank">https://www.urbanfarm.org/2018/03/27/339-frank-bergin/</a> for more information and links on this podcast, and to find our other great guests.

339: Frank Bergin on Feeding your Chickens