How to Become Your Own Influencer with Elma Beganovich of A&E Digital Agency
The Irish Tech News Podcast
In this Podcast Melanie Boylan spoke to Elma Beganovich about using Influencer Marketing for your business. Elma and her sister have had tremendous success with their agency and made Influencer Marketing a "thing" even before Facebook was around. Grab her tips today and learn more about this to apply to your own strategy or speak to them at A&E Digital (https://www.amraandelma.com/) Ms. Elma Beganovich is a digital marketing authority who has been named by Forbes as "Epicenter of Influence" and credited by Yahoo News as the driving force behind her "digital empire - A&E." She is one of the top U.S. influencers with over 1M followers on social media. Ms. Beganovich is the COO and co-founder of A&E, digital agency, and she is in charge of building the company’s list of world renowned partners and clients, including EssilorLuxottica, Huawei, Johnson & Johnson, Nestle, LVMH, Procter & Gamble and Uber . Her area of expertise includes PR , she is responsible for hundreds of top media news placements, such as Time, Washington Post, Inc., Wired, USA Today, and Fast Company, media buying has secured millions of eyeballs for industry leaders and Fortune 500 brands, and digital strategy, she devises and leads integrated marketing efforts for brands like Bvlgari. A&E is a digital agency founded by two mega influencers, Amra Beganovich & Elma Beganovich, with over 2.2 million social followers, that specializes in ad buying, influencer marketing, social media management, Google organic and paid search and creative services. A&E's client portfolio includes Fortune 500 brands and some of the world's most notable companies including Essilor Luxottica, Huawei, Johnson & Johnson , Nestle, LVMH, Procter & Gamble, and Uber . A&E has been credited by Yahoo News as having built a "digital marketing empire" by driving millions of eyeballs towards their customer's products. A&E ranks #1 on Google for some of the most competitive keywords in digital marketing, including "beauty influencers," "top gaming influencers," "top tech influencers in 2020," and more. A&E and its founders have been extensively profiled by some of the most prominent media, including NASDAQ, Bloomberg Television, Financial Times, Forbes and CNBC.
The Perks of Influencer Marketing Featuring Elma Beganovich
Amazing Business Radio
Top Takeaways:- Influencer marketing is a way to add to your customer journey. It starts with social media. One of the first things customers look at when exploring a brand is their social media presence.- Influencer marketing enhances customer experience through people, visuals and content that are relatable, unlike traditional ads made in a studio.- A strong, influential social media presence can also help B2B companies negotiate collaborations and partnerships with other B2B companies.- Current customers can be some of your best social media influencers.- Social media profiles are the new ‘showrooms’ for manufacturers to present and promote their products or services.- Negative reviews or comments on social media are a good way to showcase to the public (which includes current and potential customers) how your business handles customer complaints.- Look at your competitors to see which social media channels they focus on and how they utilize those platforms within their business. That’s a good place to start.- Your followers want to interact with influencers. That’s why social media platforms work so well. They have the capability to interact, unlike traditional media like TV, radio and print. - Social media is a great opportunity to engage with your customers and marketing efforts on a personal level.Quote:“Think about how you can customize the different social media channels to fit your business, regardless of your industry.”About:Elma Beganovich leads A&E’s efforts in building the company’s list of world-renowned partners and clients. Her area of expertise includes identifying roles that A&E can play for a variety of brands in different industries, as well as developing terms and scope of those partnerships. Learn more about your ad choices. Visit megaphone.fm/adchoices
Elma Beganovich of Amra and Elma on How Startups Identify and Reach Target Customers. Strategy Miniseries Part 1
Macro Micro Michael Marco & Startups at the Edge (M4Edge)
Today we kick off a new, special miniseries on strategy. We’ll unpack the different aspects of business strategy that a startup needs to develop, discuss how strategy evolves through time as a start-up goes to market and starts to grow, and talk about how strategy for a startup differs from strategy for a large corporation.We wanted to go well beyond our own strategy experience and expertise, and bring you a wide range of different viewpoints and fields of expertise. So we have assembled an incredibly diverse set of guests for this series.They include Sue Siegel, former Chief Innovation Officer at GE as well as the CEO of GE Ventures; Ron Carucci, a top strategy consultant, Harvard Business Review contributor, and TED speaker; and Guy Levy-Yurista, Chief Strategy Officer for tech startup Sisense. And, today's guest, who is just waaay too cool for us, Elma Beganovich. A crucial aspect of a start-up strategy lies in identifying your target customer base, understanding it and knowing how to reach it. So we were delighted when Elma accepted our invitation. Elma is the Co-founder and COO of Amra & Elma, a digital marketing agency she co-founded with her sister. Elma and Amra are two influencers with an impressive stack of academic credentials (a JD and LLM, in Elma’s case), and have worked with several top large companies as well as start-ups. We discuss influencer marketing, how to successfully develop brand recognition and how to build an effective PR strategy. We also delve into the challenges and changes brought about by the pandemic, and how companies can best adapt.The broad range of perspectives we bring you in these four conversations will show you what YOU need to develop a successful strategy – and to identify the companies most likely to succeed in this new environment. We’ve learned a lot in these four episodes, and hope you’ll enjoy them too! Thanks for being curious!
Becoming A Bingeable Instagram Influencer With Elma Beganovich
The Binge Factor
How to can you have bingeable listeners and become a bingeable Instagram influencer? A few good snaps, viral videos, and captions are not enough. Here to discuss with Tracy Hazzard about becoming an IG influencer is Elma Beganovich, the Founder and COO at A&E Digital Marketing Agency. Elma is an Instagram influencer who brings lots of digital content and also helps others take their marketing, step it up to that next level while bringing a great Instagram and great visuals into the process. She shares some vital insights into the realities of being a social media influencer, including the amount of work put into it. She also talks about her partnerships with big brands such as Huawei. Tune in to this episode to be inspired to start your own Instagram account and see how Elma can help you out to have more worthy followers. Love the show? Subscribe, rate, review, and share!Here’s How » Join the Binge Factor community today:thebingefactor.comFacebookInstagramLinkedInPinterestYoutube