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David Hieatt

32 Podcast Episodes

Latest 1 May 2022 | Updated Daily

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Lightbulb Moment 10: How all small businesses have a secret super power: emotion, with David Hieatt, Co-Founder of The DO Lectures

Conversations of Inspiration

Living in a consumerist society, we are surrounded by so many businesses and brands, yet why do we so rarely feel emotionally connected to one? In this week’s clip, Holly shares why her conversation with David Hieatt, founder of Howies, The Do Lectures and Hiut Denim, sparked such a lightbulb moment for her when it comes to connecting with customers and how many brands fail at doing so.  Recalling her own brand journeys with notonthehighstreet and now Holly and Co, Holly shares why following your gut to connect with your customers is so crucial — something that she learned the hard way. Also in this exclusive moment, Holly shares her philosophy of why having a business fuelled by all the greatest emotions, is the key to building a lifelong brand.  You’d also think that large corporates would have the upper hand here wouldn’t you? But listen to find out why small businesses have a superpower that large companies just can’t match…  This is just a short snippet from an incredibly powerful conversation that Holly had with David Hieatt who found himself totally obsessed with brands, and the lifelong effect the smallest of emotional gestures could have on a customer. He has since built a life doing what he loves — and has founded three incredible businesses with emotion at their hearts.  Listen to David Hieatt’s episode here.  Enjoying listening to these unfiltered chats? It's worth following Holly Tucker MBE and Holly & Co on Instagram, and subscribing to our weekly newsletter on our website, where Holly downloads her thoughts, and exclusively shares small business finds and topical, 'ungoogleable' business advice.

9mins

28 Apr 2022

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Do/Open by David Hieatt: why you need to be more interesting

Steph's Business Bookshelf Podcast

Psst, have you subscribed to the bookmark newsletter? If you’re enjoying this, you might like my twice-monthly email with book reviews and ideas of what you should be reading, and listening to, next. Click here to subscribe. About the book How do you grow your business when you don’t have a marketing budget?How do you stand out in a busy world? And what if the answer is right in front of you? ‘For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.’ So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it’s worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover: Why giving is your secret to success How to get people’s attention when time is your biggest competitor Why creating beats sharing How a small team can win Build community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold. Source: https://thedobook.co/products/do-open-how-a-simple-email-newsletter-can-transform-your-business-and-it-can About the author David Hieatt is not a theorist. He has built brands from nothing, with next to nothing, just by understanding a few basic rules. The Scrapbook Chronicles newsletter has become a cult offering from his company, the Hiut Denim Co. Its open rate exceeds almost any industry standard and it is one of those rare emails that people actually look forward to receiving. And it has delivered results. It has grown the company by 25 per cent each year for the last three years. And each year for the last three years, the company has turned a profit. David is co-founder of The Do Lectures and has spoken at Apple, Google and Red Bull, amongst others. In 2010 he self-published The Path of a Doer and in 2014 he published Do Purpose: Why brands with a purpose do better and matter more (Do Books). Source: https://thedobook.co/products/do-open-how-a-simple-email-newsletter-can-transform-your-business-and-it-can Big idea #1 — Be excellent You know your audience are busy people, so the best way of respecting their time is sending them something excellent, and most importantly, interesting. If you’ve not got anything interesting to say, you’re probably going to struggle to keep your audience very engaged.  This point of being interesting and being excellent really does underpin the whole book. You can build your excellence and interest by putting in the deep work required to think carefully about what to send your audience. This requires putting the time aside to think, because the best ideas are going to come from that thinking time. You don’t necessarily need to be running a business for this to be relevant. You can absolutely use these ideas and techniques to write better emails or comms within the company you work for, in your projects, or to write better social media posts. Whatever it is, if you want it to be great, spend more time on. David says that a good newsletter shares how you think about the world, therefore you need to put the time aside to think in order to then share those thoughts. David has the equation of Maintenance + Momentum = Strategic use of time.  Maintenance is your BAU, it’s the stuff you’ve got to do in order to keep going for things to keep making money or keep operating. But momentum is where you get the movement, the traction, and the growth. So that’s where you need to prioritise spending time. He encourages us to think long term; what if this was a 10-year relationship/activity? Not just a newsletter for a transaction to get some short-term sales. And if you’re a a small business, this will be to your advantage if you use it well; you can act fast and you can likely bring a lot more personality into your newsletters, which helps build that personal relationship with your readers. Big idea #2 — Be generous, but sell You need to give before you ask. David uses the Gary Vee jab, jab, jab, right hook idea in this concept of give and take. But you don’t want to just talk about yourself. Think about talking about your customers, the people around your business, or other topics your audience might be interested in. But, when you’re selling, sell. Don’t leave people wondering whether you’re trying to sell something or not, and don’t make it hard for them — make it really clear that you are selling something when you’re selling something. David suggests actually having two different formats or different newsletters for different purposes, which is not something that you see in a lot of other content around this topic. The Hiut Denim Company have two different newsletters; the Scrapbook Chronicles which contains 14 things: 12 pockets of inspiration and two company updates, which is their community building newsletter. They’ve also got the second newsletter; Factory Talk which contains three things and ends with their latest offer. It’s much shorter and is very much a sales newsletter.  Whilst generosity is important, David reminds us not to be too generous; a lot of unsubscribes come from people receiving too many emails. Don’t drown people in your generosity. In order to be interesting and generous in your newsletters, you should curate your own inputs to make sure that you are getting different and interesting inputs in the things that you are reading, because that’s where you’re going to find things to curate and share with your audience. There is a balance between curation which is more your maintenance type content, and creation, which is the momentum content as it’s original thought that’s often a bit more personal. There’s a role for both, but think about where you need to be investing the time in creation because that’s where you get your momentum. Big idea #3 — Build a community Your list is not a list, it’s people, it’s a community. You can use them to help you be more interesting, because if you understand them you can better connect with them and can share more relevant things with them that they’ll find interesting.  David encourages you to think about who the minority are that you’re talking to, who is that small group of people or what is the intersect of that venn diagram that where three or four things overlap? This is why unsubscribes for the right reason can be good, as the wrong people filter themselves out. so in  Use your newsletter to instigate a conversation with your community and allow a two way conversation to emerge. Make it really easy for people to comment, share, reply or come back to you with a response.  In the book he talks about the fact that a community wants three things; connection, meaning, and change. How can you bring those three elements into your your brand, your tone of voice, the design of your newsletter, the things you share, and the way people can interact with you.  Finally, you need to show people that you care. If you show people that you care about the work you’re doing, about your process, your products or service, about your message, and about them, they will let you lead. If you’re not very interesting or you’re a bit soulless and don’t have much of a voice, people aren’t going to trust you as much. If you put out good ideas by spending the time thinking about them, you build a community that trusts you and appreciates your generosity. Let’s connectLinkedInInstagramSee omnystudio.com/listener for privacy information.

13mins

17 Apr 2022

Similar People

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David Hieatt: Co-Founder of Hiut Denim Co and The Do Lectures

Pioneers Wanted Podcast

The fifth episode of the ‘Pioneers Wanted’ podcast season 3, brought to you by Hunch, is now live! Throughout this series, Hunch founder Philip Clarke interviews pioneers to explore their outlook, learn from their experiences, and be inspired by their audacity. In this episode, Phil sits down with brand guru, entrepreneur and social activist David Hieatt. They discuss the importance of understanding your own story, of asking brilliant questions and the good things that happen when we chase our dreams.

52mins

28 Mar 2022

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David Hieatt: How to grow a good idea

Sound Advice: Get year one in business right

What's more important; the ability to make, or the ability to sell? Both, says the co-founder of Hiut Denim. Here's how he built a global brand from nothing.

36mins

21 Feb 2022

Most Popular

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S3 Ep44: The mighty strength and influence of small businesses with David Hieatt co-founder of @hiutdenim

The #justbloodypostit Podcast

David Hieatt is the co-founder of, well lots of things tbh, but maybe most famously Hiut Denim and The DO Lectures. He's a big deal in my world for writing a brilliant little business book, about emails. We both love them for all their unsexy effectiveness! So in this episode we chat about,  writing decent content (a rare and still compelling thing) why he prioritises emails over Instagram being scrappy (hurrah) Click here to get my really useful weekly email The Switch - it's for people marketing their small biz on the internet. And this is the link to buy David's book Do Open: How a simple email newsletter can transform your business (and it can). Thanks always for listening, subscribe, review and tell your friends - it'll help more people find us.

35mins

15 Feb 2022

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#257 You Coach You: Purpose with David Hieatt

Squiggly Careers

In part 6 of this 6 part series Helen and Sarah bring to life some of the ideas and insights from their new book You Coach You. They talk to experts to get their thoughts on how we can help ourselves through some of the knottier moments in a squiggly career.Every episode relates to a chapter in the book and this episode focuses on our Purpose chapter and specifically how we can purpose more of an everyday action than an aspiration that feels out-of-reach.Listen to Helen's conversation with David Hieatt, Co-Founder of The Do Lectures and Hiut Denim Co where they discuss how purpose is in the small things you think, say and do at work and how to work with people and in places that align with what purpose means to you.BooksDo Purpose: Why Brands with a Purpose Do Better and Matter More https://www.amazon.co.uk/Do-Purpose-Brands-Better-Matter/dp/190797413XYou Coach You: www.amazingif.com/booksTo download the PodSheet for this episode, head to https://www.amazingif.com/listen/To sign-up for PodMail, a weekly summary of squiggly career tools and catch-up on PodPlus head to https://mailchi.mp/squigglycareers/podmailFor questions, feedback or just to say hello, you can email us at helenandsarah@squigglycareers.com See acast.com/privacy for privacy and opt-out information.

16mins

27 Jan 2022

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David Hieatt: Co-Founder Hiut Denim Co & The Do Lectures

Entrepreneurship and Leadership

David Hieatt explains the importance of telling stories in brand building and how he applied the skills he learned in advertising to build globally recognised brands. His life is so unusual that it's hard to be sure what our listeners will take away, but he is clearly grounded in what he is doing now, recognised as successful in the eyes of his peers, and has built a brand, business and events that have impact and meaning for him, and others and his local community in Wales.He co-founded Howies which was acquired by Timberland, later The Hiut Denim Co, whose mission was and is to bring jeans making back to his hometown in Wales, and a popular & unique event called "The Do Lectures" which attendees say is better than TED and/or Burning Man.While taking us through some of the big moments in his life, he shares how his interest in brands got him into advertising, how he managed to position himself as an expert in marketing sports brands to young consumers at the age of 13, and to lose half his father's savings when he was 16.We hear about the power of persistence, doing things that other people don't do, and counter intuitive episodes in his life. We hear how half the people in his company were happy when he sold Howies to Timberland because he drove things too hard, and the exit made him unhappy. How he showed up with his friend for job interviews and was rejected 150 times and moved from living on "beans on toast" to a senior position in a global advertising agency through working all hours, studying hard, and taking the jobs that nobody else wanted. We get some insights into the "Mad Men" alcohol fuelled culture of "chaos with bright people". He asks an important question for any entrepreneur "Why would you sell something you love for money?".We learn how a good entrepreneur who wants to build a brand needs to have two factories: one producing the product, the other producing the stories.If you listen to this episode you may learn where you should never ever underestimate the power of a sticker.We hear about the challenges of success associated with the Do lectures event which, despite being expensive, sell out, and from which amazing people have to be turned away. Perhaps in 2022 they will have randomised selection.About David Hieatt and other linksRead interviews with David life here and hereDavid’s LinkedinThe Do Lectures "The idea is a simple one: To gather together the world’s DOers, disruptors and change makers, experts and pioneers, to share their stories, and encourage others to go and DO."The Hiiutt Denim Company "We make jeans. Nothing else. No distractions. No bobble caps. No perfumes. We focus on doing one thing well."To compare Do Lectures events with TEDx- check the global TEDx or look at articles about how TEDxKazimierz is organised by Richard Lucas Getting a ticket to TEDxKazimierz ,Getting to speak at TEDxKazimierz and How to build community at eventsAbout Kimon Fountoukidis Twitter Linkedin Kimon is the founder of both Argos Multilingual and PMR Both companies were founded in the mid 90s with zero capital and both have gone on to become market leaders in their respective sectors. Kimon was born in New York and moved to Krakow, Poland in 1993. Listen to his story hereAbout Richard Lucas Twitter Linkedin Richard is a business and social entrepreneur who founded or invested in more than 30 businesses, including investments in Argos Multilingual, PMR https://www.pmrmarketexperts.com/en and, in 2020, the New Books Network. Richard has been a TEDx event organiser, supports the pro-entrepreneurship ecosystem, and leads entrepreneurship workshops at all levels: from pre- to business schools. Richard was born in Oxford and moved to Poland in 1991. Read more here. Listen to his story in an autobiographical TEDx talk here. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/entrepreneurship-and-leadership

1hr 22mins

18 Oct 2021

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David Hieatt: Co-Founder Hiut Denim Co & The Do Lectures

New Books in Business, Management, and Marketing

David Hieatt explains the importance of telling stories in brand building and how he applied the skills he learned in advertising to build globally recognised brands. His life is so unusual that it's hard to be sure what our listeners will take away, but he is clearly grounded in what he is doing now, recognised as successful in the eyes of his peers, and has built a brand, business and events that have impact and meaning for him, and others and his local community in Wales.He co-founded Howies which was acquired by Timberland, later The Hiut Denim Co, whose mission was and is to bring jeans making back to his hometown in Wales, and a popular & unique event called "The Do Lectures" which attendees say is better than TED and/or Burning Man.While taking us through some of the big moments in his life, he shares how his interest in brands got him into advertising, how he managed to position himself as an expert in marketing sports brands to young consumers at the age of 13, and to lose half his father's savings when he was 16.We hear about the power of persistence, doing things that other people don't do, and counter intuitive episodes in his life. We hear how half the people in his company were happy when he sold Howies to Timberland because he drove things too hard, and the exit made him unhappy. How he showed up with his friend for job interviews and was rejected 150 times and moved from living on "beans on toast" to a senior position in a global advertising agency through working all hours, studying hard, and taking the jobs that nobody else wanted. We get some insights into the "Mad Men" alcohol fuelled culture of "chaos with bright people". He asks an important question for any entrepreneur "Why would you sell something you love for money?".We learn how a good entrepreneur who wants to build a brand needs to have two factories: one producing the product, the other producing the stories.If you listen to this episode you may learn where you should never ever underestimate the power of a sticker.We hear about the challenges of success associated with the Do lectures event which, despite being expensive, sell out, and from which amazing people have to be turned away. Perhaps in 2022 they will have randomised selection.About David Hieatt and other linksRead interviews with David life here and hereDavid’s LinkedinThe Do Lectures "The idea is a simple one: To gather together the world’s DOers, disruptors and change makers, experts and pioneers, to share their stories, and encourage others to go and DO."The Hiiutt Denim Company "We make jeans. Nothing else. No distractions. No bobble caps. No perfumes. We focus on doing one thing well."To compare Do Lectures events with TEDx- check the global TEDx or look at articles about how TEDxKazimierz is organised by Richard Lucas Getting a ticket to TEDxKazimierz ,Getting to speak at TEDxKazimierz and How to build community at eventsAbout Kimon Fountoukidis Twitter Linkedin Kimon is the founder of both Argos Multilingual and PMR Both companies were founded in the mid 90s with zero capital and both have gone on to become market leaders in their respective sectors. Kimon was born in New York and moved to Krakow, Poland in 1993. Listen to his story hereAbout Richard Lucas Twitter Linkedin Richard is a business and social entrepreneur who founded or invested in more than 30 businesses, including investments in Argos Multilingual, PMR https://www.pmrmarketexperts.com/en and, in 2020, the New Books Network. Richard has been a TEDx event organiser, supports the pro-entrepreneurship ecosystem, and leads entrepreneurship workshops at all levels: from pre- to business schools. Richard was born in Oxford and moved to Poland in 1991. Read more here. Listen to his story in an autobiographical TEDx talk here. Learn more about your ad choices. Visit megaphone.fm/adchoices

1hr 22mins

18 Oct 2021

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How to change the world with your brand, with David Hieatt, founder of Howies, The Do Lectures and Hiut Denim

Conversations of Inspiration

“There are 18 inches between your head and your heart,” David tells us, as he seeks to demystify what it means to be a truly connected brand. A mission-led entrepreneur, David Hieatt is a real visionary with extraordinary business agility. Founder of Howies, The Do Lectures, and Hiut Denim, he encourages all of us to challenge the story of who we are, who we can be, and how each of us can shape and change the world. With a quiet passion and power, David continually pushes new boundaries, inspiring millions of people globally through his work with The Do Lectures and reinvigorating traditional skills in manufacturing with his denim factory in Cardigan, Wales. This is a man who sees a way where others don't, whose creative vision never ceases to amaze, and someone who has helped countless brands do better and matter more. Enjoying listening to these unfiltered chats? It's worth following Holly Tucker MBE and Holly & Co on Instagram, and subscribing to our weekly newsletter on our website, where Holly downloads her thoughts, and exclusively shares small business finds and topical, 'ungoogleable' business advice.

58mins

6 Sep 2021

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#148 - When Your Company Grows You - with David Hieatt & Jerry Colonna (re-release)

The Reboot Podcast

On this episode of the Reboot Podcast, Jerry hosts a conversation with David Hieatt, co-founder of Hiut Denim Company. In this exchange, David recounts how the sale of his first company left him feeling listless and ungrounded. He shares how he regained his sense of purpose after founding Hiut, a company that revived the denim industry in the small town of Cardigan, Wales. David describes the difficult process of temporarily closing the factory due to COVID-19 and how these past few months have given him the space to reaffirm the company’s values and solidified the importance of taking care of not only the people of his organization but the community as a whole. Jerry and David acknowledge the value of servant leadership, remark on the beauty of team building, and consider what happens when your company grows you. Leave us a review on Apple Podcasts! Follow our step by step guides: - How To: Leave a Review on Your Computer: - How To: Leave a Review on Your iPhone: Never miss an episode! Sign up for our newsletter to stay up to date on all our episode releases.

54mins

27 Jul 2021

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