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Conrad Bird

2 Podcast Episodes

Latest 1 May 2021 | Updated Daily

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EP#37: The Year of Marketing, with Conrad Bird - Part 2

GovComms: The Future of Government Communication

Conrad is Director of the GREAT Britain campaign. GREAT is the government’s most ambitious international campaign ever run, uniting the efforts of both public and private sectors to generate jobs and growth for Britain. Conrad also leads the UK Government’s Year of Marketing initiative, which aims to inform and prepare communicators across departments.  In 2014, Conrad’s role at the Prime Minister’s Office on 10 Dowling St expanded to include responsibility for delivering major cross-government campaigns, and ensuring Government’s spending on communications is efficient and cost-effective. Conrad has also previously worked at the Foreign & Commonwealth Office as Head of Public Diplomacy and Strategic Campaigns; and the Central Office of Information, on issues such as consumer rights and international export. He later joined the Cabinet Office as Director of Strategic Communications. Here, he launched a new approach to Government Communication and was responsible for campaigns to counter terrorism and other societal issues. Prior to his career in government, Conrad spent 18 years in advertising, working with both national and international businesses, and established his own communications consultancy which he ran for 8 years. Discussed in this episode: Addressing the stigma of government ‘marketing’ The future of government marketing in the UK: a look at 2025 A new, UK Government definition for marketing Why the skills of the modern marketer are needed now more than ever A new approach to marketing budgets Catering to a millennial audience The responsibility of government in thinking ahead Why it’s good to see an empty office: the importance of curiosity and relationship building

30mins

8 Jul 2019

Episode artwork

EP#36: A GREAT campaign, with Conrad Bird - Part 1

GovComms: The Future of Government Communication

Conrad is Director of the GREAT Britain campaign. GREAT is the UK Government’s most ambitious international campaign ever run, uniting the efforts of both public and private sectors to generate jobs and growth for Britain. The GREAT brand has a current value of 271 million pounds and has received 69 national and international awards to date. In 2014, Conrad’s role at the Prime Minister’s Office on 10 Downing St expanded to include responsibility for delivering major cross-government campaigns, and ensuring government’s spending on communications is efficient and cost-effective. Conrad has also previously worked at the Foreign & Commonwealth Office as Head of Public Diplomacy and Strategic Campaigns; and the Central Office of Information, on issues such as consumer rights and international export. He later joined the Cabinet Office as Director of Strategic Communications. Here, he launched a new approach to government communication and was responsible for campaigns to counter terrorism and other societal issues. Prior to his career in government, Conrad spent 18 years in advertising, working with both national and international businesses, and established his own communications consultancy which he ran for 8 years. Discussed in this episode: What sparked the GREAT campaign Leveraging a name, and the power of keeping things simple What drove cooperation across departments How public perceptions changed throughout the campaign A moment in the spotlight: the London Olympic Games How Conrad approached ROI and measuring key success indicators Employing a ‘soft power’ approach to communications What’s next for the GREAT campaign

39mins

24 Jun 2019

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