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Linda Bustos

8 Podcast Episodes

Latest 18 Jun 2022 | Updated Daily

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Linda Bustos | Identifying customer needs and use tailored messaging to increase conversion rate

The Customer Acquisition Experience

In this episode, I get to speak with Linda Bustos. Linda has been evangelizing all things eCommerce since 2007. She was the former author of the Get Elastic Ecommerce Blog,  author of book-blog Ecommerce Illustrated. and the Co-founder of Edgacent Ecommerce Advisors. Linda is now the Director of Ecommerce in CorporateGift.com. It is a gifting marketplace with thousands of customizable promotional items and high-end gifts from famous brands. It's also a feature-rich gifting solution -- that integrates with CRM to automate and scale gifting for Sales, Marketing, HR, and Customer Success teams.Where to reach our guest:LinkedIn : linkedin.com/in/lindabustosWebsite: corporategift.com (Company Website)Twitter: twitter.com/lindabustos(Twitter)Valuable Takeaways:Build campaigns with different objectives based on the customer's intent.Use a proactive chat with tailored messaging across the customer journey. Make sure to measure chat initiated as a micro-conversion.Get feedback from account managers that deal with the customers year-round. The product will evolve based on actual customer need.You're not going to grow a business, just by retaining your customers. You have to be aggressive, try new things, experiment, and expand.Let’s Start Scaling!If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.#podcast #thecustomeracquisitionexperiencepodcast #interview #leadgeneration #eccomerce #egifts #marketing #customerloyalty #marketplace #proactive #backlinks


9 Feb 2022

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Linda Bustos: How can eCommerce companies close experience gaps in the "new normal"?

eCommerce Growth Show

Linda is an eCommerce consultant and blogger, formerly of the Get Elastic eCommerce blog and eCommerce Illustrated, and has worked with some of the world's most exciting brands on digital experience and conversion optimization. She's currently the Director of Digital Commerce Strategy with Elastic Path. 1) How has COVID-19 impacted online and physical retail experiences? 2) How can businesses best respond to consumer behavior and operational challenges? 3) What are some low-hanging fruit opportunities to close these gaps without massive technical or capital investment? All episodes: eCommerce Growth Show Episode notes: How can eCommerce companies close experience gaps in the "new normal"? Follow Omniconvert on: FacebookTwitterLinkedinYouTube


8 Jul 2020

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Little Hinges in E-Commerce That Swing Big Doors with Linda Bustos

The E-Commerce Performance Marketing Show

In this episode of The E-Commerce Performance Marketing Show, you’ll discover: ✅ When you need to minimize your catalog and how you can decide which hot sellers are worth keeping ✅ Sometimes the latest and greatest technology or coding isn’t the right answer. ✅ Examples of how the so-called big dogs at Google and Etsy think through potential site changes and why they value A/B testing. ✅ Understanding when you need to do A/B tests and what changes you can make to your e-commerce site for quick conversion growth After you are done watching this powerful episode designed to help you double your E-Commerce business through online advertising, funnels, content marketing, and more, be sure to subscribe to the channel so you never miss an episode! ✅ Like our Page here: https://www.facebook.com/cvoacceleration/ --------- 📈 SCALE YOUR E-COM BUSINESS FASTER 📈 ------- 🚀 Want to scale faster? Do you want to get online advertising to work effectively, profitably, and at scale? Schedule a FREE Discovery Session with a member of our team. You can do that here: https://accelerate.cvoacceleration.com/book-your-strategy-session 💡 Join my Free Facebook Group, The E-Commerce Success Group, here: https://www.facebook.com/groups/ecomsuccessgroup/ 💡 Register For Our FREE 1500% Case Study Reveal - Discover The Power Behind Our ARM5 Formula & Scale Your Facebook Ads Profits: https://accelerate.cvoacceleration.com/access-to-1500-roas-case-study-presentation 💡 Want to Scale Sales FAST? Register for our next ARM5 Formula Intensive so you can have our Strategy and Process for scaling your sales from online advertising (limited seating available), find out more here: https://www.facebook.com/groups/ecomsuccessgroup/ ---------Connect With Me On All The Social Places ------- 🔴Facebook: https://facebook.com/cvoacceleration 🔴 YouTube: https://www.youtube.com/channel/UCe6Fo8S-v_9FICBh7aBevLQ 🔴 Instagram: https://instagram.com/joshuaamarsden 🔴 LinkedIn: https://www.linkedin.com/in/joshmarsden/ 🔴 Twitter: https://twitter.com/cvoacceleration --------Connect With LINDA BUSTOS ------- 🔴 Website: https://www.ecommerceillustrated.com/author/linda-bustos/ 🔴 Facebook: https://www.facebook.com/lindabustos 🔴 LinkedIn: https://www.linkedin.com/in/lindabustos/ 🔴 Twitter: https://twitter.com/ecomillustrated Ecommerce Blogger at https://www.getelastic.com/author/linda-bustos Disclaimer: Some of these links go to one of my websites and some may be affiliate links where I'll earn a small commission if you make a purchase at no additional cost to you. ---------Chat NOW With Us ------- Send us a message and ask us any questions that you may have if you think we can help you scale your E-Commerce company using our powerful ARM5 Formula and online advertising.


28 Mar 2020

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Linda Bustos | You Need to Spend Money to Make Money

Ecommerce Excellence

Marketing on Facebook can be a gamechanger for eCommerce companies. But, says eCommerce consultant and blogger Linda Bustos, it can also be a waste of time and money if not done correctly.  We talk about how you can leverage all the capabilities Facebook offers to laser target your ideal customers, and why you do have to spend a bit to actually see results.But social marketing strategy is just the start.  Linda also shares her thoughts on the best way to protect your business from copycats, other ways to stay ahead of the competition, and… How you could be making it hard for your customers to find the right product Dealing with the coming wave of AI in marketing The biggest challenges – and misconceptions – in digital marketing today What you should be spending to acquire new customers And more


22 Jan 2020

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285: Linda Bustos On The Latest Trends In Ecommerce

The My Wife Quit Her Job Podcast With Steve Chou

Today I have an extra special guest on the show, Linda Bustos. When I first got started in ecommerce way back in 2007, Linda’s articles were what got me through the dark periods of my business. She runs the Get Elastic Ecommerce blog which is recognized as one of the top 15 entrepreneur blogs worth reading and a top-50 spot on the AdAge Power 150. She has an incredible breadth of knowledge in ecommerce and I’m excited to have her! What You’ll Learn The primary source of growth for her clients in the past year The latest ecommerce trends. What’s […] The post 285: Linda Bustos On The Latest Trends In Ecommerce appeared first on MyWifeQuitHerJob.com.


19 Dec 2019

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EP #21 Mobile User Experience For E-Commerce: How To Get It Right w. Linda Bustos

E-Commerce Boost

It is time to actually optimize your e-commerce mobile user experience. This is not just about making the site work O.K. on mobile, but to make the user experience on your mobile version fantastic. Linda Bustos, the Director of Merchant Strategy at Workarea Commerce Platform shares everything you need to know to up your mobile UX.


18 Jan 2018

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Episode 6: The eCommerce Marketer's Guide to Conversion Rate Optimization - with Linda Bustos

eCommerce Marketing Podcast

Marketing Strategies Revealed in this Episode: Top mistakes people make Best tools for conversion optimization Advanced tips & hacks for conversion optimization


1 Apr 2015

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E-commerce Conversion Killers with Linda Bustos

LPO: Landing Page Optimization

Elastic Path director of e-commerce research Linda Bustos talks about checkout process stumbles and the importance of fast page load speed for conversion.


20 Dec 2010