The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas With Bela and Mike
Today we are excited to be joined by Trevor Crotts. Trevor is the founder and President of BuddyBrands, it started as a high-end pet mattress company and has expanded to include several other pet-related brands. We discuss the challenges of entering a crowded market with a premium brand, the importance of brands, and how having multiple, related brands is a great way to strengthen your business. You can check out Buddy Brands here: https://www.buddybrands.pet/ We love to hear from our listeners, send us your questions, comments, and suggestions at email@example.com - we will answer your questions in a future episode. Thanks for listening, Bela and Mike--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/bela-musits/messageSupport this podcast: https://anchor.fm/bela-musits/support
eCommerce marketing strategies for pet supply brands from Trevor Crotts, CEO - BuddyRest
Content Kettle (eCommerce Special)
How far would you go to make the lives of your fur friends comfortable? Well, Trevor Crotts took the road less travelled and brought the science used in the human world to the world of our pets to help them live comfortably as they grow. A brand started years ago, with his dog Buddy, the idea of BuddyRest stemmed from a routine visit to the vet, where Trevor was warned that his pet was eventually going to suffer from stiff, painful joints and live a shorter life than the other dogs. He was told that bigger dogs like Buddy lived on average 4 years less than small dogs, frequently due to conditions such as arthritis and joint problems. And the cures available were painful treatments like strong medication, laser and stem cell therapy. Having worked in the mattress industry for years, Trevor knew support played a big role in how healthily the bodies of big dogs grew. If it could change the lives of people, it could change the lives of our fur friends! In this podcast, we're talking to Trevor, who is the CEO of BuddyRest, about how he started his journey, the challenges he faced in taking a unique solution to the market, the tactics they used to reach their customers and how they have taken a technology-first approach to educate as well as help their target market make informed purchases.
Competing in Oversaturated Markets, Raising Funds, Acquisitions & Innovations with Trevor Crotts, President of Buddy Brands
"Built to Scale" eCommerce Show
Let’s welcome Trevor Crotts, an eCommerce entrepreneur and President of Buddy Brands. Buddy Brands is known for disrupting the pet industry with award winning products. During this episode, you will learn more about dominating oversaturated niches, how to increase your conversions, and the new, emerging technologies in the eCommerce space that are about to revolutionize shopping. On this episode: [1:15] The inspiration for Buddy Brands and how the business started. [3:00] How this went from an idea to a business. [5:28] Trevor’s experience with developers and why he moved to Shopify. [7:02] How the company grew from just a dog bed business to what it is now. [8:28] Why should small companies also explore acquisitions? [9:32] Why Trevor recommends using your own funds and not raising capital right away. [12:07] New features and technology that Trevor is excited about. [13:58] What you absolutely need to invest in to increase your conversion rates. [15:02] The importance of authenticity and trust in your eCommerce business. [17:27] How new technology is going to impact the eCommerce user experience. [19:18] Trevor’s tips on standing out in an oversaturated market. [21:37] Why should you be relational with your customers not transactional? [23:23] The one thing that Trevor says has never changed in sales. [24:14] The adjustments that Trevor has made in branding over time. [26:52] Why innovation is a core value at Buddy Brands. [28:40] How they come up with ideas for new products. [29:43] How Trevor manages the ups and downs of entrepreneurship. [31:30] Where to get in touch with Trevor. --- Apply for a Discovery Call With Us: ➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings. --- Our Other Resources: www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast! www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers. www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
Ep 83 - Implementing Augmented Reality On Shopify With Trevor Crotts Of Buddy Brands
Secrets To Scaling Your Ecommerce Brand
In this episode, Jordan speaks with Trevor Crotts from Buddy Brands about Augmented Reality on Shopify. Trevor talks about how they built Buddy Brands to serve dog owners. He shares how he dealt with various brand channels and product pricing. He also shares different insights into how Augmented Reality on Shopify engages customers with superb user experience and gives some pointers on how process automation works.Find out more about Trevor Crotts from Buddy Brands here:https://www.buddybrands.pet/Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorListen to our previous interview with McKenzie Bauer from Thread Wallets here:https://podcasts.apple.com/ca/podcast/ep-81-understanding-your-ideal-customers-to-grow-your/id1480733021?i=1000482295775 Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quizHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Equity Bank Series – Trevor Crotts: President & Founder of Buddy Brands
Dose of Leadership with Richard Rierson | Authentic & Courageous Leadership Development
Trevor is a proven, results-oriented entrepreneur with a passion for innovation & empowering others. His extensive background in sales and marketing provideshim with the experience to develop products and implement his strategic vision in innovative ways. Trevor is currently President of Buddy Brands, a vertically integrated pet products company he founded in 2011. Buddy Brands makes solution based products under ... Read More