Alan Dorfman's guest appearances

Alan Dorfman

Englishman In San Diego

Power Kid Podcast

The Playground Podcast

Adventures in Collecting Toy Collecting Podcast

Billy Langsworthy

Jeremy Padawer

John Baulch

James Zahn

Barry Schwartz

Lenore Skenazy

Richard Dickson

Jay Foreman

Rob Gardner

Christopher Bensch

Michael Wilde

Mark Foster

Tim Walsh

Dan Yaccarino

Paul Dixon

OwlTail

SDCC 2023: In Conversation with Alan Dorfman (Super Impulse)The Convention Collective's Senior Editor Dan Berry has been roaming the San Diego Convention Floor, taking in the sights and sounds of SDCC 2023 and talking to some incredible creatives - creatives like Alan Dorfman who, as President of toy maker Super Impulse, has set the company's stall as one of the most unique producers in the market.-------------------The Convention Collective is attending San Diego Comic-Con officially this year as press, allowing us the opportunity to speak to some of the most interesting and talented creatives on the planet.Join us as we share our interviews direct from the floor of SDCC 2023! And catch all of our coverage at theconventioncollective.com and @theconcollectve on Twitter / @theconventioncollective on Threads

SDCC 2023: In Conversation with Alan Dorfman (Super Impulse) The Convention Collective's Senior Editor Dan Berry has been roaming the San Diego Convention Floor, taking in the sights and sounds of SDCC 2023 and talking to some incredible creatives - creatives like Alan Dorfman who, as President of toy maker Super Impulse, has set the company's stall as one of the most unique producers in the market. ------------------- The Convention Collective is attending San Diego Comic-Con officially this year as press, allowing us the opportunity to speak to some of the most interesting and talented creatives on the planet. Join us as we share our interviews direct from the floor of SDCC 2023! And catch all of our coverage at <a href="http://theconventioncollective.com" rel="nofollow" target="_blank">theconventioncollective.com</a> and @theconcollectve on Twitter / @theconventioncollective on Threads

SDCC 2023: In Conversation with Alan Dorfman (Super Impulse)

Richard and Chris chat with Alan Dorfman about his career, how he became the biggest guy in miniature toys, and, of course, coping with the pandemic. Listen in for his insights on the power of creating and building a unique category in the toy biz over many years of success and the classic power of impulse toys for diverse audiences. He also talks about the revival of a 60s favorite Wacky Packages in a new format that's made a hit with kids in 2020. In The Endcap, Chris and Richard talk about the implications of of the postponement of Spielwarenmesse in Nuremberg and the ongoing topic of how to manage marketing and sales in Covid world. The Playground Podcast is sponsored by Global Toy Experts, KidStuff Public Relations, and The Toy Guy.--- Support this podcast: https://anchor.fm/the-playground-podcast/support

Richard and Chris chat with Alan Dorfman about his career, how he became the biggest guy in miniature toys, and, of course, coping with the pandemic. Listen in for his insights on the power of creating and building a unique category in the toy biz over many years of success and the classic power of impulse toys for diverse audiences. He also talks about the revival of a 60s favorite Wacky Packages in a new format that's made a hit with kids in 2020. In The Endcap, Chris and Richard talk about the implications of of the postponement of Spielwarenmesse in Nuremberg and the ongoing topic of how to manage marketing and sales in Covid world. The Playground Podcast is sponsored by <a href="https://www.globaltoyexperts.com/" rel="nofollow" target="_blank">Global Toy Experts</a>, <a href="https://kidstuffpr.com/" rel="nofollow" target="_blank">KidStuff Public Relations</a>, and <a href="https://www.thetoyguy.com/" rel="nofollow" target="_blank">The Toy Guy</a>.--- Support this podcast: <a href="https://anchor.fm/the-playground-podcast/support" rel="payment nofollow" target="_blank">https://anchor.fm/the-playground-podcast/support</a>

Alan Dorfman of Super Impulse: Building a Big Business on Tiny Toys

You will not want to miss Alan Dorfman talking about the industry he loves. For 21 years Alan founded and developed Basic Fun into a well respected impulse toy company. Under his leadership Basic Fun gained worldwide distribution and became a category leader in licensed and novelty products. Now serving as the President of Super Impulse - a division of Topcat World Wide - he has launched well know brands like World’s Smallest, World’s Coolest, Tiny Arcade, the Original Wizzzer and many more.  His experience and insight in the toy industry is tremendous and it is an honor to have him on the show. In our conversation he recounts the story of his early career and we discuss the birth and fantastic success of the Super Soaker keychain. We breakdown the marketing shift in toys and games and how social media is giving new life to the the Rubik's brand. As toy company marketing budgets are now split between TV, digital and social spend we discuss this reality and speculate on the future of toy marketing. I ask him about his experience with mergers and acquisitions in the industry. Finally we discuss his non-traditional experience in licensing toys from toy companies to create great new items. https://superimpulse.com   If this is your first time checking out the Power Kid Podcast this is an excellent place to start! Thanks for joining us!

You will not want to miss Alan Dorfman talking about the industry he loves. For 21 years Alan founded and developed Basic Fun into a well respected impulse toy company. Under his leadership Basic Fun gained worldwide distribution and became a category leader in licensed and novelty products. Now serving as the President of Super Impulse - a division of Topcat World Wide - he has launched well know brands like World’s Smallest, World’s Coolest, Tiny Arcade, the Original Wizzzer and many more.  His experience and insight in the toy industry is tremendous and it is an honor to have him on the show. In our conversation he recounts the story of his early career and we discuss the birth and fantastic success of the Super Soaker keychain. We breakdown the marketing shift in toys and games and how social media is giving new life to the the Rubik's brand. As toy company marketing budgets are now split between TV, digital and social spend we discuss this reality and speculate on the future of toy marketing. I ask him about his experience with mergers and acquisitions in the industry. Finally we discuss his non-traditional experience in licensing toys from toy companies to create great new items. <a href="https://superimpulse.com/" rel="nofollow" target="_blank">https://superimpulse.com</a>   If this is your first time checking out the Power Kid Podcast this is an excellent place to start! Thanks for joining us!

Super Impulse President Alan Dorfman