Dana Olivas's guest appearances

Dana Olivas

Inspired Marketing

Brad WIlliams

Randy Frisch

Matt Feeney

Sarah Smith

Rob Woods

Kyle Johnson

Amy Anderson

Jean Lee

Melissa Santos

Lance Osborne

Chris Clark

Joe Quinn

Kyle Murphy

Dave Schneider

Michael Ballard

OwlTail

LEAD

After nearly two years, Dana Olivas, the Marketing Operations Director at PTC, is celebrating major wins from an ambitious new campaign initiative. Implementing Vuforia AR technology allowed their marketing team to capture external activity data in Oracle Eloqua for meaningful sales touches. This effort has yielded a 78% unique open rate, with 23% of contacts becoming new opportunities. Interested, aren't you?

<p>After nearly two years, Dana Olivas, the Marketing Operations Director at PTC, is celebrating major wins from an ambitious new campaign initiative. Implementing Vuforia AR technology allowed their marketing team to capture external activity data in Oracle Eloqua for meaningful sales touches. This effort has yielded a 78% unique open rate, with 23% of contacts becoming new opportunities. Interested, aren't you?</p>

Inspired Marketing: PTC’s Dana Olivas on High-Value Lead Generation