Help Scout’s Nick Francis on the importance of shared values
Protect the Hustle
Topics discussed in this episode: The thin line between being stubborn and principled Software as a craft industry Permeating shared values throughout a team Tactical steps to D.E.I. The decision-making values filter This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
How to write a winning brief, with Nick Francis - Chairman & Co-Founder of Casual Films
Employer Content Marketing Pod
In this episode, I chat with Nick Francis - Chairman and Co-Founder of Casual Films - about how to write a winning brief. I’ve had Nick on the pod before to talk about his book - The New Fire, Harness the Power of Video for your business. We flick through the book again, this time on the chapter - How to write a winning brief. Nick and his team have been involved in producing over 10,000 videos for businesses, so he’s well placed to give you the key ingredients for creating a great brief for any videos you have in the pipeline. If you want to check out Nick's book in more detail, pop over to his website https://www.newfirebook.com/ Thanks for listening. Chris Le'cand-Harwood Director & Strategy Lead, Content Marketing Pod Ltd https://www.contentmarketingpod.com/ --- Send in a voice message: https://anchor.fm/employercontentmarketing/message
Local Skimo Racer Nick Francis Sheds Light on Safety in the Backcounty
KPCW The Mountain Life
On this epidsode of The Mountian Life : Backcontry skiing enthusiast and skimo racer Nick Francis discusses his surprising avalanche burial over the weekend and how even those with vast experience find themselves at odds with the deadly snowpack.
Building a Purpose-Driven Business with Nick Francis
Talking Too Loud with Chris Savage
Nick Francis co-founded Help Scout, a customer service tool used by more than 10,000 businesses, in 2011. Since day one, this customer service software company has been fully remote, and today, they boast a team of about 90 people, with folks working from 70 cities globally. Nick’s mission in life is to build things that stand the test of time: products people love, a place people want to work, and a business with a far-reaching impact. Living in Boulder, CO with his wife Anastasia and dog Elvis, they love going on long walks and traveling whenever possible.Links to learn more about Nick Francis:Nick’s WebsiteHelp ScoutHelp Scout InstagramHelp Scout TwitterHelp Scout LinkedInNick's TwitterNick's LinkedInFollow us:twitter.com/wistiaSubscribe:wistia.com/series/talking-too-loud Love what you heard? Leave us a review!Relevant LinksCheck out Help Scout’s new video series, Against the Grain, which amplifies stories of for-profit businesses that believe in doing things for the greater good. Instead of typical business success stories centering around personal gain and ignoring the community, see the type of business success stories people should look toward and emulate.We want to hear from you! Write in and let us know what you think about the show, who you’d want us to interview on future episodes, and any feedback you have for our team.
Nick Francis of Casual Films Talks Capturing Brand Stories Through Video, AKA "The New Fire"
Ep #115 - This week on the podcast, Justin Womack and Andros Sturgeon are joined by Nick Francis, Chairman and co-founder of 'Casual Films,' to discuss the power of video for your business and brand. Nick launched 'Casual Films' back in 2006 following a brief stint at the BBC. As a director and producer, he has won several awards for his work internationally, including the prestigious IVCA Best Director Gold. Since its initial launch, 'Casual Films' has produced nearly 10,000 films for some of the worlds largest, most challenging and exciting companies. They've grown to include three offices in London, New York and the San Francisco Bay. Their first commission, back in 2006, was for travel video blogs courtesy of Expedia. You'll hear full details on this story during the interview. Nick has gone on to release his book, "The New Fire: Harness The Power Of Video For Your Business," where he shares why video is replacing the campfire as a cultural medium for storytelling and how businesses must take advantage. Find out more about Nick, his philosophy for video marketing and what's next for 'Casual Films' in today's 'Marketing Geeks' interview. ----- Learn More About Nick Francis and Casual Films: Visit the Casual Films website at: https://www.casualfilms.com/ Get Nick Francis' book, "The New Fire: Harness the Power of Video For Your Business," on Amazon at: https://www.amazon.com/New-Fire-Harness-Power-Business-ebook/dp/B07T4LPVZM Connect with Nick Francis on LinkedIn: https://www.linkedin.com/in/nickfrancisfilm/ Follow Casual Films on Facebook: https://www.facebook.com/CasualFilms/ ----- Please support the show by subscribing, rating and leaving a written review. We really appreciate receiving written reviews from listeners that enjoy the show and get value from it. Pre-Register For Access To Our Upcoming LinkedIn Mastery Course: https://marketinggeekspodcast.com/linkedin-mastery-course/ Connect & message the Marketing Geeks, Justin Womack and Andros Sturgeon, on LinkedIn: Justin Womack: https://www.linkedin.com/in/justinwomack1/ Andros Sturgeon: https://www.linkedin.com/in/androssturgeon We are looking to feature guest voicemails on the show so please send us your voicemail for consideration. (See bottom of show notes for link to leave voice messages). Want to be a guest on the Marketing Geeks Podcast or suggest someone? Please email us at firstname.lastname@example.org Visit our website www.MarketingGeeksPodcast.com--- Send in a voice message: https://anchor.fm/marketing-geeks/messageSupport this podcast: https://anchor.fm/marketing-geeks/support
Today, I’m talking with , the Co-founder and CEO at where they empower customer-centric businesses to serve people in the most human, helpful way. After spending two years at Groove, a competitor of Help Scout, I was obviously aware of them and their brand but we were so focused on our own mission that I never dug too deep into their story. I’m glad that I had the opportunity to change that as I prepared for this interview. Help Scout is a fully remote company with more than 100 employees and while they’ve raised some money, they’re profitable and operate as a certified B Corp. B Corps are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. As every founder knows, it’s never easy to grow a business and Nick’s story is no different. The part of the journey we focus the most on is hiring—what went wrong in the early days and how they got it right. There is a ton of practical advice in here that any team can act on right away, I know it’s changed my thinking about hiring, but the bigger message Nick shares is that when it comes to diversity and inclusion the right thing to do is also the best thing for the business. Especially now, so many companies talk a big game when it comes to diversity and inclusion but few actually back it up. Help Scout is one of those rare exceptions that put their money where their mouth is.
Everyone knows that video is the most powerful form of communication but very few know how to make it really work. Nick isn’t just a creative genius behind the camera, he’s a master of understanding human nature and how to use video to grab people’s attention. His videos were getting so much engagement YouTube contacted him and his team to understand what their secret was. Nick’s company started on the road to Mongolia in a clapped out Mini. They’ve gone on to create over 10,000 videos for the world’s largest businesses, including Facebook, Google, RedBull, Chanel and Samsung, winning 100 awards along the way. In his new book ‘The New Fire’ Nick reveals his best kept secrets on how to harness the power of video for your business. In this episode you will learn: How Nick used his resourcefulness, boldness and initiative to support his leap The best way to find work in the film industry and Nick’s tips for building a great team Nick’s must have technology suggestions to get started making films of your own Connect with Nick at: Website: https://www.casualfilms.com/ Email: email@example.com Facebook: https://www.facebook.com/CasualFilms LinkedIn: https://www.linkedin.com/in/nickfrancisfilm Instagram: https://www.instagram.com/casualfilms/ Twitter: https://twitter.com/@CasualFilms Book Link: https://www.amazon.com/New-Fire-Harness-Power-Business/dp/1912009048
(Employer) Brands as broadcasters with Nick Francis, Co-Founder of Casual Films
Employer Content Marketing Pod
Content marketing is extremely valuable in employer marketing. What is it? It's a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action (Content Marketing Institute).That's why I wanted to continue the chat I had with Nick Francis in Episode 2 about a section of his book, The New Fire - Harness the power of video for your business. He wrote about brands as broadcasters. When brands think like broadcasters what happens to their content? And what does this mean for employer branding?About my guest: Nick is a communications strategist, author and filmmaker. His company, Casual Films produces over 2,000 films a year for some of the world’s most influential brands. They have worked in 45 countries and had their work translated into 35 languages, winning over 100 awards in the process. From Casual’s first job on the road to Mongolia in a clapped out Mini their spirit of adventure has led them to offices in London, New York, LA, San Francisco and Amsterdam. He previously worked for BBC News and has studied, read, written and presented extensively about video, storytelling, brand building and communication. He is a Founding Director of the Casual Films Academy charity which trains young people in filmmaking through producing videos for charitable causes.Useful links discussed in the episodeGoDaddy's YouTube Channel as a great example of YouTube's Content Structure: https://www.youtube.com/channel/UCgH_SmWw9WianYyOB5Y6tEARed Bull and their standout commitment to behaving as a broadcaster: https://www.redbull.com/gb-en/EY and their apprenticeship content: https://ukcareers.ey.com/students/career-advice/apprenticeshipsRolls-Royce and their myth-busting apprenticeship videos: https://www.youtube.com/watch?v=H8btA5jWuxMIf you want to find out more about Nick's book then pop over to his website: https://www.newfirebook.com/Thanks for listening.Chris Le'cand-HarwoodSocial Media & Content Marketing Consultantwww.chrislch.comSponsorships: off for this episode--- Send in a voice message: https://anchor.fm/employercontentmarketing/message
Video and the Desire For Human Engagement with Nick Francis
Engage Video Marketing Podcast
As the world is dealing with fear and uncertainty caused by this terrible virus pandemic I feel more than ever the importance of video in building authentic human relationships and communication.In this episode of the podcast we’re exploring the role that video plays in evoking human engagement, both in marketing and in communications.Nick Francis is a communications strategist, author and filmmaker. His company, Casual Films produces over 2,000 films a year for some of the world’s most influential brands. They have worked in 44 countries and had their work translated into 35 languages, winning over 100 awards in the process. From Casual’s first job on the road to Mongolia in a clapped out Mini their spirit of adventure has led them to offices in London, New York, LA, San Francisco and Amsterdam. He previously worked for BBC News and has studied, read, written and presented extensively about video, storytelling, brand building and communication. He is a Founding Director of the Casual Films Academy charity which trains young people in filmmaking through producing videos for charitable causes.
Why Video Is 'The New Fire,' With Nick Francis of Casual Films
The Sales Podcast
Get all of the episodes and notes here. Join The Five to make every sale. Drove from London to Mongolia in Mini Cooper Wanted to drive an old car that would break down and that's part of the adventure 2006 made video diaries for Expedia Had a great client and some money left over Four offices around the world Be authentic Strip away the ego Strip away the brand Strip away the logo Understand your audience's challenges Talk to those challenges Your customers will tell you why you're special, if you ask. " You need to talk to your customers Talk to your top five clients Ask them why they came to you Do the work and get the details on why they love you and tell that story Tell a touching story Talk to your customers to find why you're special Now run with that Go deep on one story Illustrate how you care How you do anything is how you do everything Be incredibly specific Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®. Use these resources to grow your sales: Sell More This Month Hire Better Salespeople Hire The Best Keynote Speaker Find Your Best CRM Join the Free Facebook Group Check out early episodes of The Sales Podcast: Episodes 1 to 10. Episodes 11 to 20. Episodes 21 to 30. Episodes 31 to 40. Episodes 41 to 50. Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy