Cover image of Todd Hockenberry

Todd Hockenberry

19 Podcast Episodes

Latest 1 May 2022 | Updated Daily

Episode artwork

Ep. 16 - Industrial Inbound Culture with Todd Hockenberry of Top Line Results

The Industrial Marketing Show

We got back to back on Todd with Todd Hockenberry of Top Line Results. Todd details his beginning in Inbound Marketing and Sales - before the term was even known - and explains how to build an Inbound culture at your industrial company through transparency, vulnerability, and a holistic strategy.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app


15 Jul 2020

Episode artwork

#CX 59: Customer Experience as Existential Experience w/ Todd Hockenberry

B2B Growth: Your Daily B2B Marketing Podcast

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Todd Hockeberry, a B2B sales and marketing consultant at Top Line Results, about true personalization, customer-centricity, internal alignment, and ... company survival. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts


2 Jul 2020

Similar People

Episode artwork

76. When Customer Experience Becomes An Existential Experience w/ Todd Hockenberry

The Customer Experience Podcast

Our ideas about customer experience have probably changed drastically due to the COVID-19 pandemic. Customer experience is no longer just about getting value from a service or experience. It’s actually about helping each other survive. When customer experience is that essential to keeping our livelihoods and lives safe, we have to revisit its deepest foundation: relationships. In this episode, I interview Todd Hockenberry, Consultant, Advisor, and Coach at Top Line Results, about customer centricity and inbound organization. What we talked about: - Alignment is actually about teamwork - True customer-centricity means knowing more about the customer than they know about themselves - A traditional playbook is just frustrating your reps & customers - We are all connected, and no one can succeed alone Check out this resource we mentioned during the podcast: - Dan’s book is Inbound Organization - His coauthor Dan Tyre was also a guest on the Customer Experience Podcast Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.


26 May 2020

Episode artwork

50. Strengthening Your Company By Creating Value For Your Customers with Todd Hockenberry

M&A Unplugged

Sales and marketing are so important to the lifeblood of a company. Who sits at the center of these is their customer. As such, it is crucial for companies to think of how they are creating valuable content and experiences tailored to them. This is the principle of inbound, and in today’s episode, Domenic Rinaldi sits down to talk deeper about this topic with Todd Hockenberry, the founder of Top Line Results and an advisor and coach for B2B industrial and manufacturing companies. Through his book, Inbound Organization, Todd shares with us how you can build and strengthen your company’s future using inbound principles, especially during this time of uncertainty. He expands on the ways you can create that inbound culture through content that really touches your audience’s emotions and then move that marketing into sales. Ultimately, what organizations should think is how they can be of best help to their customers, putting themselves in their shoes and creating value from their perspective. Learn more about how you can transform into an inbound organization and more in this great conversation. Love the show? Subscribe, rate, review, and share! Here’s How » Join the M&A Unplugged Community today: k2adviser.com M&A Unplugged Twitter M&A Unplugged Facebook M&A Unplugged Instagram


19 May 2020

Most Popular

Episode artwork

017 Inbound Marketing for Industrial Firms with Todd Hockenberry

Innovate iPM

Today we talk with Todd Hockenberry of Top Line Results about inbound marketing and what it means for the people and businesses who work in the industrial world. If you are an employee in hopes of transitioning to an independent role or a small firm looking to keep an edge on your marketing, this show is for you! Todd is the author of the highly rated book “Inbound Organization: How to Build and Strengthen your Company’s Future Using Inbound Principles” and the podcast host of the "The Manufacturing Show".  He is considered an expert in digital marketing, marketing consulting, lead generation, search engine optimization (SEO), content marketing, blogging, and content strategy. You can find out more about Todd and all his ventures by following these links: LinkedIn - https://www.linkedin.com/in/toddhockenberry/ "Inbound Organization" book - https://www.amazon.com/Inbound-Organization-Strengthen-Companys-Principles/dp/1119482453 Top Line Results - https://www.top-line-results.com/ The Manufacturing Show - https://sweetfishmedia.com/industrial-manufacturing-podcast/


14 Feb 2020

Episode artwork

Using Inbound Marketing Principles to Benefit Existing Clients w/ Todd Hockenberry

The B2B Revenue Executive Experience

B2B companies are missing out on a huge opportunity.  They’re either not paying attention to it or don’t know how to apply it to their specific situation: Using inbound marketing principles to influence and grow their existing clients.  Our guest today, Todd Hockenberry from Top Line Results, reminded us of a shocking truth: It costs you seven times more to get a new customer than it does to keep an existing one. Seven times!  Chew on that for a moment.   On today’s episode, we’re going to teach you how to start applying your inbound principles to nurture and grow your existing clients over new ones. 


1 Oct 2019

Episode artwork

Todd Hockenberry - Effective Inbound Marketing for Service Organizations - The Cold Star Project

Cold Star Project

Todd Hockenberry returns to the Cold Star Project to share his experience with and views on how to make inbound marketing effective for service organizations.   While many service companies believe they understand their ideal customer avatar and buyer's journey, the fact is they're often irritating their best customers. What those customers want is not what the company believes they do--or what the organization wants to "push."   Todd Hockenberry is the author of "Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles."  Learn more about Top Line Results and Todd through this Welcome Link: https://www.top-line-results.com/cold Talk to Cold Star: https://coldstartech.com/bookcall


2 Sep 2019

Episode artwork

Being About The Buyer With Todd Hockenberry | Top Line Results

Marketing Mistakes (And How To Avoid Them)

In this episode, Stacy sits down with Todd Hockenberry, the owner of Top Line Results and the co-author of “Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles.” The two discuss just how much a company’s success is dependent upon a well-developed mission, strategy, and action plan.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app


27 Aug 2019

Episode artwork

652: Top Line Results: Create an Inbound Organization Through Helpful, Educational, Attractive Marketing with Todd Hockenberry

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Today's guest is Todd Hockenberry, owner/founder of Top Line Results, a global leader ineducating and helping B2B companies adapt to Internet-driven changes in buying behavior.Todd is the co-author of Inbound Organization: How to Build and Strengthen Your Company'sFuture Using Inbound Principles, released in April 2018 by John Wiley & Sons.In his book, Todd shows leaders how to build their company's future around inbound principles andstrengthen the structural foundations necessary to deal with the changes in buyer behavior.Todd helps business owners and leaders understand that mission matters, culture isdestiny, and the way their prospects and customers want you to market, sell, and servicethem is changing, and most importantly, what to do about it.Resources HubSpot CRM (Site) Todd Hockenberry (Website) Todd Hockenberry (LinkedIn) Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles (eBook)


23 Aug 2019

Episode artwork

Episode 273: Defining Value for Your Customers With Todd Hockenberry

Integrate & Ignite | Marketing Insights to Inspire

“It’s not just a marketing thing. It’s not just a sales thing. It’s a CUSTOMER thing.” Todd Hockenberry, founder of Top Line Results, is a consultant and advisor to B2B leaders helping them drive growth, align with buyers, and develop marketing and sales strategies. For over 10 years Todd and Top Line Results have led top-line revenue growth at B2B companies with a focus on manufacturing, technology, and capital equipment. He helps his clients understand the changes in buyer behavior to grow better, become more customer-centric, and align with their ideal buyer persona so that they can deliver exceptional customer experiences leading to competitive advantage. Todd is the co-author with Dan Tyre of the recently published book Inbound Organization. Todd has launched new products in domestic and international markets, extended existing ones to new sales records, and rescued dying companies by reinvigorating teams and re-launching products. Listen And Learn: Focusing on your customers’ needs. How marketing teams can rally sales teams to get behind the campaigns being deployed. Using sales marketing automation to pull out the behaviors and the people who need a company’s help the most. Differentiating a specific product or service. Creating an experience with your customers. How you can strengthen your company’s future by focusing on inbound principles. TO LEARN MORE ABOUT, TOP LINE RESULTS CLICK HERE. TO FIND TODD HOCKENBERRY ON LINKEDIN, CLICK HERE.


21 Aug 2019