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Karnvir Mundrey

5 Podcast Episodes

Latest 5 Jun 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Episode 17: How to create your brand message! Karnvir Mundrey, Atharva Marcom speaks to Jeffrey Pease, Message Mechanics.

The Future of Branded Content Marketing & PR

The right brand message can help you grow, attract the right employees and raise funding. But few know how to do it right. Jeffrey Pease has been working with start-ups and Fortune 100 companies to create the right brand message and turn them into a success! Hear this till the end to a step by step tutorial on how to create the right brand message, that gets results! The podcast is in partnership with the BCMA - The Branded Content Marketing Association. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info CoPartnered with Atharva Marcom, India's smartest PR firm. Karnvir Mundrey, the Chief Ideation Officer of Atharva Marcom, is also President of BCMA India. Reach out to them at www.atharvamarcom.com or at atharvamarcom@gmail.com.

23mins

10 Sep 2020

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Episode 15 : Managing your brand communications during the Corona Crisis. Karnvir Mundrey speaks to Nina Nørgaard Jacobsen

The Future of Branded Content Marketing & PR

Its unusual times, and never in recent history have we seen the complete long term shut down of the global economy – as well as fear about the future. In such a situation it is the job of us – the communicators – to stand up and take a greater role in using the tools that we have to better explain and communicate to the world. However – there will be a paradigm shift in the methods and process during such a time. The next couple of episodes I converse with industry leaders about their strategies for these uncertain times. In this episode I speak to Nina Nørgaard Jacobsen, CEO & founder of Biites.com - the brand film distribution platform. biites is a premium platform dedicated to branded content film and series as well as AFP (advertiser funded programs), free for all to watch and enjoy. Their aim is to push the limits of branded and sponsored partnerships, showcasing how new constellations and creative thinking can cater to viewers’ interests while serving a commercial benefit. I began by asking Nina on her reaction to the situation and how her organisation was reacting to it. The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info CoPartnered with Atharva Marcom, India's smartest PR firm. Karnvir Mundrey, the Chief Ideation Officer of Atharva Marcom, is also President of BCMA India. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com.

28mins

6 Apr 2020

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Episode 13: Learn the art of content marketing & storytelling. With Stefano Marrone. A conversation with Karnvir Mundrey.

The Future of Branded Content & PR

The secrets of creating great content with storytelling! Revealed in this episode! The Content Marketing Institute, an online resource for information on all things content marketing related, defines content marketing thusly: Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. The key word here is “valuable.” It’s what changes this definition from one that could describe almost any form of advertising or marketing. You can tell if a piece of content is the sort that could be part of a content marketing campaign if people seek it out, if people want to consume it, rather than avoiding it. Stefano Marrone, has been pioneering the art of great content marketing. Hear his secrets and learn in this indepth episode. The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info CoPartnered with Atharva Marcom, India's smartest PR firm. Karnvir Mundrey, the Chief Ideation Officer of Atharva Marcom, is also President of BCMA India. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com.

30mins

3 Feb 2020

Episode artwork

Episode 13: Learn the art of content marketing & storytelling. With Stefano Marrone. A conversation with Karnvir Mundrey.

The Future of Branded Content Marketing & PR

The secrets of creating great content with storytelling! Revealed in this episode! The Content Marketing Institute, an online resource for information on all things content marketing related, defines content marketing thusly: Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. The key word here is “valuable.” It’s what changes this definition from one that could describe almost any form of advertising or marketing. You can tell if a piece of content is the sort that could be part of a content marketing campaign if people seek it out, if people want to consume it, rather than avoiding it. Stefano Marrone, has been pioneering the art of great content marketing. Hear his secrets and learn in this indepth episode. The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info CoPartnered with Atharva Marcom, India's smartest PR firm. Karnvir Mundrey, the Chief Ideation Officer of Atharva Marcom, is also President of BCMA India. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com.

30mins

3 Feb 2020

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Episode 12: How the building industry can improve its Public Relations! Leanne Tritton, MD, ING Media in conversation with Karnvir Mundrey, CIO, Atharva Marcom

The Future of Branded Content & PR

The building and the construction industry is one of the key sectors for any economy. Yet it is also the most distrusted.  From New York to London to New Delhi, every new construction project is looked at with suspicion. Because as a population we are generally negative towards change.   The average person still doesn’t understand, necessarily, what a huge impact, not just architecture, but the whole built environment has on their lives.  The average person still doesn’t understand, necessarily, what a huge impact, not just architecture, but the whole built environment has on their lives.   That was some of the conversation that I had with Leanne, the Managing Director and founder at ING Media.   The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info   CoPartnered with Atharva Marcom, India's smartest PR firm. Karnvir Mundrey, the Chief Ideation Officer of Atharva Marcom, is also President of BCMA India. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com.

19mins

21 Jan 2020