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Matthew Landers

10 Podcast Episodes

Latest 4 Apr 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Matthew Landers: How to Establish Your Brand

The Flower Podcast

One of Australia’s most well-known, respected, influential floral designers, and a force within the Australian Floral Industry for nearly 20 years, highly decorated in National and International Competitions, working with some of the world’s leaders in floral designs, and teaching across the globe, my guest this week is Matthew Landers. How do we make ourselves known? What is an important factor in establishing ourselves? Of course an obvious answer is our work but my guest this week is here to chat about another key component. Branding!!! Creating our brand goes beyond the logo as an identity. Branding ourselves becomes our connection with the client. A positive reinforcement establishing a relationship of trust, consistency, and confidence. So buckle up for a straight forward chat with a Brand Powerhouse. We're excited for 2021 and all our new guests! You can learn more about Matthew Landers and all of our past guests at www.theflowerpodcast.com ! Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family. Did you know that you can also visit our Youtube channel if you would like to watch my chats with guests via Zoom. Follow the link to our YouTube channel for more information. Thanks to all our sponsors! Accent Decor FlowerSchool NY / LA Details Flowers Software

1hr 15mins

31 Jan 2021

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Managing Expectations and Implementing Feedback with Matthew Landers - PART 2 - | #22

Perth Small Business Show

In this epic second part of our interview with Matthew Landers, he dives into Managing Customer Expectations as well as walking the line of making sure that client requests are in line with his brand.     Matthew is conscious of the customer journey and puts just as much effort into the after care of a customer as he does their floral arrangement. He explains that "Showing Face" is an important message that is sent to the customer during their reveal and he uses their reaction to receive feedback and can then take instant action to make sure his product blows them away.     His Instagram strategy is on point so tune in to find out how he has utilised his socials to engage his audience and turn them into ongoing customers.     Also make sure you SHARE the love and give us a review on Apple Podcast. It only takes 30 seconds and greatly increase the likelihood that someone else will hear Matthew's GOLD.    If you haven’t joined the Perth Small Business Show Facebook Group, do it now to get access to even more small business hot tips:https://www.facebook.com/groups/1452326538253232/ 

49mins

16 Apr 2020

Similar People

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Building Accountability and Breeding Reputation with Matthew Landers - PART 1 | #22

Perth Small Business Show

We are very excited about today’s guest, a man who needs no introduction, international super star Florist and Instagram Legend, Matthew Landers.     Now, if you have been living under a rock and don’t know who Matthew is, let me a give you a little run down.    Matthew is one of Australia’s most well recognised Florists, featuring in Floral competitions around the world, including the world famous Chelsea Flower Show, where he has been awarded a Bronze, Silver and Silver-Gilt medal in the three years he has been invited.     In this hilarious interview Matthew talks all things brand, staff appreciation, social media and building accountability.     If you haven’t joined the Perth Small Business Show Facebook Group, do it now to get access to even more small business hot tips:https://www.facebook.com/groups/1452326538253232/ 

43mins

9 Apr 2020

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Episode 4 | Matthew Landers

Let's Conversate

Dean catches up with his old friend, award-winning florist and former drag performer Matthew Landers (Val Nourished) about their crazy early days in drag, moving to Perth, social media, floristry and travel.

1hr 6mins

9 Mar 2020

Most Popular

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Episode 5: Matthew Landers Part 3 - Podcast

Business Bits by Nicki Christensen aka Coach Nicki

This episode is the last instalment of the 3-part series with Matthew Landers. In today’s show, he discussed how he runs his business and how he managed to earn a million dollar in profit in just 3 years. He also talked about the importance of self-worth. In addition, he also shared his goals and his experiences establishing and managing the Matthew Landers Academy.--- Send in a voice message: https://anchor.fm/coachnicki/message

38mins

3 Nov 2018

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Episode 4: Matthew Landers Part 2 - A Brand is Born

Business Bits by Nicki Christensen aka Coach Nicki

Today’s show is part 2 of 3 with Matthew Landers. In this episode, Matthew shared the benefits of taking a 2-year sabbatical as well as the process of developing his brand. He also talked about his social media strategy, how he achieved Instagram success, and how he manages his Instagram account. In addition, he also tackled the importance of good customer experience.--- Send in a voice message: https://anchor.fm/coachnicki/message

33mins

3 Nov 2018

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Episode 3: Matthew Landers Part 1 - Building a Global Brand

Business Bits by Nicki Christensen aka Coach Nicki

From peaking his interest when he won a local Mothers Day floral design competition at the age of 14 to making floristry his full time chosen profession at age 15, he has created himself to be an international floral empire with a marketable brand & a unique and dynamic approach to what it means to be a florist, a floral stylist & a Floristry School.Charming, highly ethical & down to earth this Business superstar is one to keep an eye on.Find out more about matthew at www.matthewlanders.com--- Send in a voice message: https://anchor.fm/coachnicki/message

24mins

3 Nov 2018

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Matthew Landers Part 3: Building your Business Brand. Michelin Cleanliness & the daily 1pm.

flowerpodcast

3rd & Final part to this series with Matthew Landers.Matthew Landers is a Genius in the Creative Retail space & he shares with us exactly how he would go about building a brand, if he had to start out today. Including the top 3 things you can start doing right now to get onto a faster road to success.Matthew shares tips on how he keeps a healthy relationship as well building his empire & it all revolves around 1pm. (listen out for that tip)."You need downtime to be productive in your Up-time".Sustainable growth is the key. Fast Goals don't seem to have the lasting outcomes so ML paces himself for the long game.Learn how he beat his own business plan goal by 2 years to hit the $2M revenue mark. Always open and sharing in nature it was a pleasure to be able to sit down with such an industry titan to explore what makes him tick, why is it he is so successful and how can others emulate this same path. The thing I love about Matthew Landers is that he is an advocate for the Florists and the Floristry industry. Matthew wants ALL florists to be brand builders and to have the levels of success that he has worked so hard for, too.The beauty of what Matthew shares is that it doesn't matter if you aren't in flowers, this podcast is for any business owner wanting to increase their business reach & brand value.--- Send in a voice message: https://anchor.fm/flowerpodcast/message

38mins

14 Oct 2018

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Matthew Landers Part 2: How the Matthew Landers brand was created & is sustained each & every day.

flowerpodcast

In this episode Matthew Shares the story of how he came to the realization & how he then set about, creating the Matthew Landers Brand. Matthew delves deep into his strategy that drives everything when it comes to his customers expectations.He breaks down the customer analysis & how he makes the decisions he makes.Nicki raises the Supermarkets issue & Matthew clearly outlines exactly why the supermarkets simply aren’t competition for a florist if they are better than competent.--- Send in a voice message: https://anchor.fm/flowerpodcast/message

33mins

12 Oct 2018

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Matthew Landers Part 1: Fundamentals, Focus & Family are what you need

flowerpodcast

Meet Matthew Landers. A Western Australian powerhouse in Business & Floral Design. Although if you assume that you know anything about him just from reading the word Florist, you would be incorrect.ML has built a Global Brand. It has been no accident that he is now in demand all over the world & consider one of the best in the Top 8 Globally.In this candid & open chat Matthew sits down with Nicki Christensen to discuss what it takes to sustain the global brand & shares with you how he has been able to achieve so much in so little time.ML is a charming, down to earth realist who has incredible integrity and a person who values family over profits.Keep an eye on this rising Australian Business Star as it is only just rising on the Global Stage.--- Send in a voice message: https://anchor.fm/flowerpodcast/message

26mins

12 Oct 2018