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Marcus Sheridan Podcasts

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76 of The Best Podcast Episodes for Marcus Sheridan. A collection of podcasts episodes with or about Marcus Sheridan, often where they are interviewed.

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76 of The Best Podcast Episodes for Marcus Sheridan. A collection of podcasts episodes with or about Marcus Sheridan, often where they are interviewed.

Updated daily with the latest episodes

Best weekly hand curated episodes for learning

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5 Types of Content That Creates Buyers and 'Assignment Selling' with Marcus Sheridan from They Ask You Answer

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You know you should be emailing more often, but how the hell are you supposed to come up with all of the content?

More importantly, how can you make sure each and every one of your emails is getting your audience closer to buying from you?

Author of the incredible game-changing content marketing book ‘They Ask You Answer’, Marcus Sherridan is here to absolutely revolutionize the way you think about your emails by going through the 5 subjects that in his words, “move the needle in every single industry”.  

He also discusses the incredibly effective approach, ‘assignment selling’ and how you can use this to quicken your sales process and massively increase your close rate…..because who doesn’t want that?

5 Types of Content That Creates Buyers and 'Assignment Selling' with Marcus Sheridan from They Ask You Answer

Episode Content


  • (02:13) It’s two lies and a truth and Rob’s turn again - will he ever catch up with Kennedy?
  • (04:38) So, how do you come up with things to say in your emails?
  • (05:50) The main reason why the 5 subjects work so well in every industry.
  • (06:15) Subject number 1 - most companies don’t know how to talk about this in the right way.  
  • (07:36) Subject number 2 is something we don’t usually search for until we’re serious about buying it... which is why it’s perfect.
  • (08:25) Subject number 3 - have you done your due diligence?
  • (09:22) Subject number 4 is something we are all obsessed with. Yes, even you!
  • (09:59) Subject number 5 and it’s "simply the best."
  • (10:47) OK, but where and when should you use these 5 subjects within your emails? 
  • (11:23) The hostage situation and honest reviews about yourself. It’ll make sense, we promise.
  • (15:14) Very few business do this, which is exactly why you should.
  • (15:54) Assignment selling and what Marcus does differently.
  • (17:48) How to stop wasting your valuable time by using assignment selling.
  • (20:31) What sort of questions should you be asking?
  • (21:53) How you can incorporate assignment selling in your emails….because that’s probably why you’re listening to this, right?
  • (22:55) Being more demanding and closing more sales? We’re in.
  • (24:49) Have you ever been ghosted before? This subject line leads to an answer in 90% of the time on the very same day.

Episode Resources

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Jan 13 2021 · 30mins
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EP21: Marcus Sheridan - Crafting Sales-Based Emails Recipients Must Open

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Marcus Sheridan is an internationally known speaker and bestselling author. He shares how he got his start selling above ground pools and also owns an award-winning content marketing agency.  He also talks about how many of the lessons he's learned on the front lines of sales and marketing can be applied to one on one email outreach.

Key Points from this Episode: 

  • Sending out individual emails from a sales perspective versus a marketing perspective can affect the success of the email. 
  • Get your customer's attention by having a great subject line and focusing  on the problem of that individual and use video instead of just text. 
  • Death by Subject Line: Following up, checking in, reaching out and touching base. 
  • The three simple best practices for one-to-one emails: include the name, video and something personal in the subject line. 
  • Specificity versus generic versus just checking in. 
  • Video is important for sales-based emails and over 80% of content consumption is video.
  • Mimic the sale process as close as possible to what they would experience in person. 
  • Every company of any size should utilize a full-time videographer. This is better than the speed and expense of video production companies. 
  • With video, don't waste people's time. Immediately get to the nuts and bolts and start with the problem and then transition into the solution. 


Tweetables:

The moment, marketers, stop talking and teaching like marketers and start talking and teaching and thinking like business owners and sales leaders, everything starts to change.  @theSalesLion (00:01) 

we have found ways to ensure that we get people's attention. We focus on great subject lines. We focus on the problem that they are having individually. We're not generic or specific with how we speak to them. @theSalesLion (03:31)

The key is the specificity by which we say that we've got to send a signal that says this message was made for you. It's about you. And if you don't open it, you will miss something that could lead to error, mistake, frustration, pain, loss, et cetera. That is the key. @theSalesLion (06:39)

There's nothing worse than a false hope pipeline for a salesperson. @theSalesLion (09:21) 

We have to mimic the sale process as close as possible to what they would experience. If they were talking to a sales person, video is the essential key to that. @theSalesLion (15:48)

Links Mentioned In This Episode:

Marcus Sheridan on Twitter

Marcus Sheridan on LinkedIn

Impact Plus

The Visual Sale

Vidyards

Bomb Bomb

Loom

Soapbox

Jan 12 2021 · 25mins

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The Visual Sale with Marcus Sheridan Interview by Jess Larsen

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The Visual Sale with Marcus Sheridan Interview by Jess Larsen

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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app
Jan 11 2021 · 54mins
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Marcus Sheridan Debunks the Myths About Video Content

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Marcus Sheridan, Author, Speaker & Co-Owner of IMPACT, is our guest on this episode of Social Pros, where he debunks common myths surrounding social media video content.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

Full Episode Details

The internet is swamped with myths surrounding video content, but which ones are true? And, which ones should we ignore? Marcus Sheridan, author, speaker & Co-Owner of IMPACT, helps us separate the truth from the lies and reveals whether the length of the videos we share on social media actually matters.

Most people believe that the shorter a video is, the better. However, Marcus quickly debunked that theory when he pointed out that “the average #1 ranked video in YouTube search results is about 10 minutes long.”

Marcus Sheridan puts many of the world’s most popular video myths to rest and shares a treasure trove of tips on using video and how to get your sales and marketing teams working closely together in social media and beyond.

In This Episode:

  • 03:47 – Learn about Marcus’ agency, IMPACT
  • 06:23 – How to use video to bridge the gap between sales and marketing
  • 11:27 – Why the premise that your videos should be 90 seconds or less is not true
  • 15:07 – When it makes sense for a brand to use live video
  • 17:53 – Why videographers need to be strong socially to be successful
  • 21:59 – How video content can improve your social selling efforts
  • 27:58 – Why Marcus left Facebook

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Dec 11 2020 · 38mins
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308 The Visual Sale by Marcus Sheridan

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The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World by Marcus Sheridan and Tyler Lessard

Video can help you close the deal in a virtual world and this book from award-winning marketer and author Marcus Sheridan will show you how. With practical advice and step by step instructions, this is the ultimate guide to selling over video - no matter how much you hate watching yourself on the screen. 

More than ever before, buyers and consumers are demanding more video. Just "reading" about a product, service, or company will no longer do the trick. Today, they must "see" it.  

Notwithstanding this increased demand for video, most businesses and organizations have struggled to quickly adapt. In fact, many have no idea as to how or where to get started. For this purpose, The Visual Sale was written. 

Finally, businesses and organizations have a clear guide that will literally show them, in simple, clear, and actionable terms, exactly how they can build a culture of video and start "showing it" moving forward, ultimately leading to a dramatic improvement to their sales numbers, marketing strategy, and overall customer experience.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/visual-sale-marcus-sheridan

Dec 04 2020 · 57mins
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5 Ways To Instantly Improve Your Marketing with Marcus Sheridan

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On this episode of #WaterCooler, Chris & Jimmy are joined by special guest Marcus Sheridan to give you the best strategies that will instantly improve your marketing.

The #WaterCooler airs every Thursday at 5pm EST on Curaytor.com/Live 🎧

Aug 15 2020 · 1hr
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How to Become a World-Class Communicator with Marcus Sheridan

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Join Shane Barker and Marcus Sheridan as they talk all about effective communication. Marcus shares his secret to transformative communication and explains how you too can develop the art of asking questions. Listen to him talk all about his new approach to communication and how it can change the way you communicate: 

Aug 05 2020 · 24mins
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Why Brands Lose Their Audience with Marcus Sheridan

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Join Shane Barker and Marcus Sheridan as they take you on the journey to understand your audience and create stellar content. Marcus talks about the importance of changing your marketing method to attract the right customers. He explains why you need to let your customers know why you’re not the right fit for them too:

https://shanebarker.com/podcast/why-brands-lose-their-audience-with-marcus-sheridan/

Bonus: Check out how I’ve used content marketing to grow my blog: https://shanebarker.com/blog/content-marketing-case-study/

Jul 22 2020 · 21mins
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The Power of Content Marketing with Marcus Sheridan.

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In this week’s podcast we have the brilliant Marcus Sheridan who is the author of one of my favourite books – “They Ask, You Answer”. We are going to be talking about how this concept came about, why it is so important and how we can use this in our businesses going forward.

KEY TAKEAWAYS COVERED IN THE PODCAST

  • Make sure you are talking to your customer through your content. Show them what they want to see.
  • Don’t over-complicate your content.
  • Focus on the questions that your buyers want to know.
  • The 5 subjects customers research – price/cost, problems/negatives, comparisons, reviews/ratings and the best thing.
  • The mistake most companies make with their content, is to talk about answers that are not even in the buying funnel or they are the top of the funnel – you have to start at the bottom.
  • The questions at the bottom of your buying funnel are the questions you get asked all the time.
  • You should aim for 75% of your content to be focused on the 5 subjects that customers research.
  • Be brave with your content – you don’t have to follow the rules and worry about what your competitors are doing!
  • Teaching equates to trust. Trust equates to sales.
  • Be honest and transparent with your customers.
  • Over 80% of all people will not go to a restaurant if they don’t advertise their prices in their online menu.
  • Over half of people will not buy what is in their basket if they can’t find a discount code after seeing the code box.
  • When discussing pricing in your business, help your customer to understand the market place in general.
  • The more specific companies are in talking about cost and price, the better the results become – more leads.
  • Give your customers an educational experience.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

Customers are unlikely to purchase the first time they see your product or service, but if you are helpful, supportive, answering questions and giving knowledge, they will take that and remember you to purchase in the future.

HIGHLIGHTS YOU SIMPLY CAN'T MISS

  • An Introduction to Marcus 02:06
  • Sales Initiative vs Marketing 09:22
  • Revenue from Action 17:15
  • Content Creation 20:23
  • Answering your Customer’s Questions 26:30
  • Being Brave with your Content 32:20
  • Being Honest with your Customers 36:30
  • Educational Resources 47:10
Jun 15 2020 · 53mins
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Trust, with Marcus Sheridan - GM39

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They Ask, You Answer

Marcus Sheridan faced a challenge in 2008 as the recession hit his company hard. His response has become the blueprint for thousands of online marketers.

They Ask You Answer, the simple mantra to serve your community, provide value, which generates trust. 

Trust has become the most valuable currency online. 

Links from this episode:

They Ask You Answer, by Marcus Sheridan

Strength Finder Personality Test

 

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May 04 2020 · 47mins
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