Amy Caiger's guest appearances

Amy Caiger

LinkedIn with Louise

The Personal Brand Business Show - Personal Branding, Entrepreneurship, Personal Development, Marketing & Expert Business

The Pricing Queen

Jessica Lorimer

Geraldine Carter

Osmaan Sharif

Alex Curtis

Nicole Osborne

Bob Gentle

Laura Robinson

Colin Gray

Ian Anderson Gray

Helen Packham

Amy Woods

Lucy Eckley

Lyndsay Cambridge

Matt Johnson

Brendan Kane

OwlTail

In this episode:How to identify and define your niche. The three niche elements. Tapping into your client’s language. Packaging up your services. Why you should become the specialist in your field.  Amy Caiger helps businesses identify and communicate their niche to their target customers. She chats with Sally about dispelling anxieties businesses have towards niching (particularly around alienating people) and how it provides greater insight into your business, identifying what it does well. She also discusses why it is important to define your niche through clear messages and marketing. Amy lists the three elements that make up a niche, who, what and you, and examines the benefits to a business that has less offering and more focus. Amy invites us to think about the language we use when describing our offering to attract the right clients, looking at it in terms of problem and solution. Amy and Sally debate identifying client needs, packaging-up offers to price effectively and leading with features and benefits not delivery or format. Amy maintains that being clear about what you offer will influence everything else the business does. So what’s your business’ hook?Selected links from this episodeConnect with Sally on Instagram @thepricingqueen and on LinkedIn Find Amy on Instagram @amycaigerbiz Join Amy’s free Facebook group Unleash your niche. Like what you hear? Don’t forget to rate and leave a review to help spread the word!   The Pricing Queen podcast is produced by Decibelle Creative

In this episode: <ul><li>How to identify and define your niche.</li> <li>The three niche elements.</li> <li>Tapping into your client’s language.</li> <li>Packaging up your services.</li> <li>Why you should become the specialist in your field.</li> </ul> Amy Caiger helps businesses identify and communicate their niche to their target customers. She chats with Sally about dispelling anxieties businesses have towards niching (particularly around alienating people) and how it provides greater insight into your business, identifying what it does well. She also discusses why it is important to define your niche through clear messages and marketing. Amy lists the three elements that make up a niche, who, what and you, and examines the benefits to a business that has less offering and more focus. Amy invites us to think about the language we use when describing our offering to attract the right clients, looking at it in terms of problem and solution. Amy and Sally debate identifying client needs, packaging-up offers to price effectively and leading with features and benefits not delivery or format. Amy maintains that being clear about what you offer will influence everything else the business does. So what’s your business’ hook?Selected links from this episode Connect with Sally on <a href="https://www.instagram.com/thepricingqueen/" rel="nofollow" target="_blank">Instagram</a> @thepricingqueen and on<a href="https://www.linkedin.com/in/sally-farrant/" rel="nofollow" target="_blank"> LinkedIn</a> Find Amy on Instagram <a href="https://www.instagram.com/amycaigerbiz/" rel="nofollow" target="_blank">@amycaigerbiz</a> Join Amy’s free Facebook group <a href="https://www.facebook.com/groups/unleashyourniche" rel="nofollow" target="_blank">Unleash your niche</a>. Like what you hear? Don’t forget to rate and leave a review to help spread the word! The Pricing Queen podcast is produced by <a href="https://www.instagram.com/decibelle_creative/" rel="nofollow" target="_blank">Decibelle Creative</a>

Pricing and niching with Amy Caiger

If you're running a business, you've probably heard that you need to niche down. But why should you? And how can you do it in a way that works for you and your business?  This week on the podcast, I interview Amy Caiger, who helps business owners to get clear on their niche. Drawing on her extensive marketing background, Amy helps her clients to stand out by getting clarity on what they do and attract more of the right customers, which Amy calls 'A list clients'. So if you feel you're currently being pushed and pulled by the requests of your customers rather than doing what you want to be doing in business, this episode is for you.  In this interview, Amy explains that, unlike what most business owners get told, niching down doesn't necessarily mean focusing on the client demographic or avatar. Having a niche is about being clear on the pain points you address and the problems you solve in your business. It's about communicating to your audience why they should choose you over somebody else. And the one thing that makes your business different is you! Not to mention that niching down helps you become a better expert at what you do, and people want to work with specialists and not generalists.     You will learn…   Why and how niching down helps your business to stand out and makes it easier for your existing or past clients and for the people in your network to refer you to others. How you can niche down and still attract and communicate with different audiences. Why video and having a 'hero piece of content' can be a great way to help your audience get to know, like, and trust you.     If you would like help with your LinkedIn, please reach out to louise@socialbeeni.com and we can set up a time to chat 

If you're running a business, you've probably heard that you need to niche down. But why should you? And how can you do it in a way that works for you and your business? This week on the podcast, I interview Amy Caiger, who helps business owners to get clear on their niche. Drawing on her extensive marketing background, Amy helps her clients to stand out by getting clarity on what they do and attract more of the right customers, which Amy calls 'A list clients'. So if you feel you're currently being pushed and pulled by the requests of your customers rather than doing what you want to be doing in business, this episode is for you. In this interview, Amy explains that, unlike what most business owners get told, niching down doesn't necessarily mean focusing on the client demographic or avatar. Having a niche is about being clear on the pain points you address and the problems you solve in your business. It's about communicating to your audience why they should choose you over somebody else. And the one thing that makes your business different is you! Not to mention that niching down helps you become a better expert at what you do, and people want to work with specialists and not generalists.  You will learn… <ol> <li>Why and how niching down helps your business to stand out and makes it easier for your existing or past clients and for the people in your network to refer you to others.</li> <li>How you can niche down and still attract and communicate with different audiences.</li> <li>Why video and having a 'hero piece of content' can be a great way to help your audience get to know, like, and trust you.</li> </ol> If you would like help with your LinkedIn, please reach out to <a href="mailto:louise@socialbeeni.com">louise@socialbeeni.com</a> and we can set up a time to chat

Episode 139: Niching down with Amy Caiger

Who are you and what do you do? It’s a question that can trigger a mental tailspin. If you struggle to stand out then maybe you need to think about picking a niche.  It’s hard to be everyone’s favourite and niching down can trigger a lot of doubt, anxiety and resistance.  This week my guest is Amy Caiger and Amy helps business owners work through the process of working out who they want to be and who they’re for.  About Amy CaigerI’m Amy and I’ve worked in marketing for over 15 years, working with large public facing organisations where brands are very important as they have a rep to protect (and staff to get on the same page!), and small businesses who want to be heard above the noise but don’t know where to start.Numerous campaigns, projects and programmes later I now help solopreneurs get clear on their niche. Helping them stand out from the crowd and attract more A-list clients.Whatever stage you’re at with your business, I’m here to help you clear the confusion, get you confident with your business and take your business to the next level.amycaiger.com  &amp; @amycaigerbiz

Who are you and what do you do? It’s a question that can trigger a mental tailspin. If you struggle to stand out then maybe you need to think about picking a niche.  It’s hard to be everyone’s favourite and niching down can trigger a lot of doubt, anxiety and resistance.  This week my guest is Amy Caiger and Amy helps business owners work through the process of working out who they want to be and who they’re for.  About Amy CaigerI’m Amy and I’ve worked in marketing for over 15 years, working with large public facing organisations where brands are very important as they have a rep to protect (and staff to get on the same page!), and small businesses who want to be heard above the noise but don’t know where to start.Numerous campaigns, projects and programmes later I now help solopreneurs get clear on their niche. Helping them stand out from the crowd and attract more A-list clients.Whatever stage you’re at with your business, I’m here to help you clear the confusion, get you confident with your business and take your business to the next level.<a href="amycaiger.com" rel="nofollow" target="_blank">amycaiger.com</a> &amp; @amycaigerbiz

How to get started on finding your niche, with Amy Caiger