On this episode of ‘The Inspiration Project’, Brendan Corr talks to Claire Madden about what led Claire into the field of Social Research particularly focusing on Gen Z’s, how faith plays a role in her life as a social researcher and is there still a generational gap in our society today.

Claire Madden: Episode Summary

• What is Claire’s particular focus area?
  
  
• How do social demographers come up with fantastically obscure labels?
  
  
• What were the characteristics of Gen Zs that captured Claire’s interest?
  
  
• Is there still a generational gap in our society today?
  
  
• Do younger generations have less place for God in their shared lives?
  
  
• Are there Gen Zs and Millennials in church?
  
  
• Who is setting today's cultural narrative?

Claire Madden is the go-to expert on generational engagement. Business engage her to better understand what makesyounger people tick! Claire is coming to the N.T for the OBM Great Debate.
https://clairemadden.com/
https://obm.nt.gov.au/

While today they might just be at school or mastering streaks on Snapchat, one day the youth of today will be the leaders of tomorrow. And unlike the generations before them, 70% of these future professions and career paths don’t even exist yet.

But what’s more shocking is they’re more than prepared for such an occurrence and ready to face this task as it comes. While there is uncertainty in what this change will bring, they already know what change looks like and how to navigate it.

This week we’re joined by Claire Madden, author of Hello Gen Z and social researcher on generational engagement. Claire explores with David the technological cultural shift and what we as communicators can learn from these leaders of tomorrow though still young today.

Discussed in this episode:

• Generational change and how Gen Z broke the mould
• The material and technological impact on Gen Z
• What technology has done to how people learn, research and communicate
• Ways government and the public sector can utilise the skills and abilities of Gen Z
• Gen Z are born knowing the rules of social media engagement
• Advice to effectively communicate and talk with Gen Z

When we talk about the future, it is with the knowledge that in all likelihood we will not see it. The future belongs to the next generation, which for us is Generation Z. Claire Madden is a social researcher, who has done extensive research on this new generation, compiling her research into her book “Hello Gen Z.”

On this episode, Carl welcomes Claire to discuss Gen Z’s unique relationship with technology, as they seem to be the group that most accepts it. They discuss what the members of Gen Z expect from their jobs, and how that differs from previous generations. Finally, they discuss what the future will look like when this generation finally inherits the world.

Want to glimpse into the future of generational dynamics? In this episode of the Beyond Billables podcast, we chatted with demographer Claire Madden to try to make some sense of what some of these generational shifts mean in a legal context. Claire is a great person to talk to because, beyond being a social researcher, she’s also a keynote presenter, TEDx speaker, media commentator and business communicator.

We covered a lot of ground in our conversation and worked through the key findings in Claire’s forthcoming book, Hello Gen Z. We dug into the characteristics of Gen Z, areas where they excel, areas where they may be lacking, the elements that have shaped them, and, ultimately, how they can change the legal profession and how it needs to change with them.

• The defining characteristics of Gen Z
• How technology has formulated a more collaborative new generation
• What it means to say Gen Z is ‘very relational’
• Why job mobility and flexibility matter more now than stability
• Why attitudes have casualised toward work
• The areas where Gen Z is lacking and need to professionally develop
• How legal employers can begin catering to the new generation
• Why Gen Z has such a strong desire to be social and make a positive change
• What future legal clients look like
• Why Gen Z carries a currency and a relevancy that matters now

Links

LinkedIn Hello Clarity Claire’s TED Talk