Episode 24 - Embracing A Sober Curious Life with Anika Sawni of Gruvi
Anika Sawni and her family founded the non-alcoholic drink company, Gruvi, about a year or so ago. They packed up all of their belongings and came to Colorado to immerse themselves in the natural food scene here. We chat with Anika about how Gruvi came to be, and also her personal journey with choosing to live a more health conscious and sober curious life!Check out the show notes here: https://www.wellwmn.co/podcast/episodetwentyfour
The Zero-Proof Revolution with Niki and Anika Sawni
"Zero-proof" is following in the footsteps of the meat-free movement—and Grüvi founders Niki and Anika Sawni are leading the charge. In this episode, they share the origin story of their brand, which begins with a family outing to a cannabis legalization party ...Raised in a super health-conscious home, Niki and Anika didn't grow up around booze, but that didn't stop them getting sucked into the college and tech industry drinking cultures. Having since become pioneers in the alcohol-free space, in this interview we also discuss:-The legalization of weed creating a need for non-alcoholic drinks.-Moving the whole family – along with the dog – from Toronto to Denver to start the business.-The benefits and challenges of running a family business.-The links between sobriety, self-belief, and entrepreneurship.-Sober Curiosity as a mindset of growth and progress.-Feeling the peer pressure when opting out of college drinking culture.-Binge drinking as a stand in for relaxation in over-achievers.-Using hangovers as motivation for the "punishment" of being healthy.-Why Big Alcohol moving into the zero-proof space will only be a boost for the industry overall.You can learn more about Grüvi and get 20% off all online orders at Getgruvi.com (use the code RUBY 20).This episode is also supported by Lyres Impossibly Crafted Spirits.
Co founder of the hottest non alcoholic beer on the block Anika Sawni is here to tell her story of how sober curiosity lead to her family owned and operated business. Anika shares her journey and how Gruvi a craft non alcoholic beer has taken the non alcoholic beverage industry by storm. Use promo code "ASOBERGIRL" for 15% off your order today!