Payal Pereira's guest appearances

Payal Pereira

Sweathead, A Strategy Podcast

Inspiring Futures 

Seth Gaffney

Heidi Hackemer

Mark Pollard

Rachel Mercer

Dave McCaughan

Greg Hahn

Rosie Yakob

Lucy Jameson

Gareth Kay

Carolyn Hadlock

Mark Barden

Malaka Gharib

Amber Benson

Nick Ace

John Harris

OwlTail

Shannon Gerety

The longer one spends in the industry, it seems it gets easier to get more skeptical and cynical about the ad business. However, if you want a different take- talk to people who are just embarking on their careers in the business and see nothing but positivity and hope. I recently interviewed Payal Pereira and  Shannon Gerety who are recent strategy graduates from the VCU Brandcenter.  I was taken aback by their maturity, pragmatism, and good old-fashioned enthusiasm for the business and craft of strategy. What impressed me most was their desire to be part of the changes that the industry needs to make and how well they understood the importance and potential impact of these changes. There's a lesson here for those in management- the world you see isn't the same one that your new employees see and it's therefore imperative that you listen and learn. Reverse mentoring can be a powerful thing. 

The longer one spends in the industry, it seems it gets easier to get more skeptical and cynical about the ad business. However, if you want a different take- talk to people who are just embarking on their careers in the business and see nothing but positivity and hope. I recently interviewed Payal Pereira and  Shannon Gerety who are recent strategy graduates from the VCU Brandcenter.  I was taken aback by their maturity, pragmatism, and good old-fashioned enthusiasm for the business and craft of strategy. What impressed me most was their desire to be part of the changes that the industry needs to make and how well they understood the importance and potential impact of these changes. There's a lesson here for those in management- the world you see isn't the same one that your new employees see and it's therefore imperative that you listen and learn. Reverse mentoring can be a powerful thing.

The Future through the Eyes of Junior Strategists - Payal Pereira and Shannon Gerety

Payal Pereira is studying strategy at VCU Brand Center. We met in Bombay, India, last year but I came across her portfolio again in a spreadsheet compiled by Aisha Hakim. In this spreadsheet are over 300 people hoping someone with industry experience with review their portfolios. Payal's portfolio and the way she expresses her strategic thinking stood out to me. So, we decided to talk through her portfolio in public.You can find Payal here: https://www.instagram.com/payalpereira/Her Swatch case study is here: http://www.payalruthpereira.com/swatchAisha Hakim's spreadsheet is here: https://bit.ly/reviewmyportfolioSweathead strategy classes are in session: http://courses.sweathead.co

Payal Pereira is studying strategy at VCU Brand Center. We met in Bombay, India, last year but I came across her portfolio again in a spreadsheet compiled by Aisha Hakim. In this spreadsheet are over 300 people hoping someone with industry experience with review their portfolios. Payal's portfolio and the way she expresses her strategic thinking stood out to me. So, we decided to talk through her portfolio in public. You can find Payal here: <a href="https://www.instagram.com/payalpereira/" rel="nofollow" target="_blank">https://www.instagram.com/payalpereira/</a> Her Swatch case study is here: <a href="http://www.payalruthpereira.com/swatch" rel="nofollow" target="_blank">http://www.payalruthpereira.com/swatch</a> Aisha Hakim's spreadsheet is here: <a href="https://bit.ly/reviewmyportfolio" rel="nofollow" target="_blank">https://bit.ly/reviewmyportfolio</a> Sweathead strategy classes are in session: <a href="http://courses.sweathead.co" rel="nofollow" target="_blank">http://courses.sweathead.co</a>

Portfolio Review - Payal Pereira, Strategy Student at VCU