Vicky sits down with the One Woman SNL of Biz Comedy, and real-live rainbow, Rachael Kay Albers to talk about everything that’s wrong with the business world, burning it all down, and how we can each start to build a better world and a better way—one tiny beetle step at a time. Tune in for monetising your pain, writing books for good reasons, and what the pandemic has done for creative types (which is all of us). Key Takeaways: [2:25] Who is Rachael and what does she do? [5:25] After 12 years of working weekends, even working when her child was born, Rachael found herself burned out and unable to do ‘this’ anymore. [7:15] Rachael decided to write her Me Too letter to her family, detailing the abuse she had experienced by them. She lost friends. [10:25] Rachael is a business comedian, so it made sense that her book would also be a joke. [12:40] “You need to calm down. You’re being too loud.” [15:15] Having bad things happen to you is a gift. [18:35] Even the super elite ‘rich people’ aren’t happy. They’re prisoners. [20:15] Every creative Rachael knows is going through a huge renaissance right now. [23:00] Rachael is upset that people with less privilege than her are struggling. She is standing up and fighting against this. [25:00] You can’t change the world overnight, but you can take tiny steps towards making the world a better place. [27:25] Once you know about the injustices in the world, it’s very hard to ‘go back to sleep’. [30:25] The 9-5 doesn’t need to exist anymore. [33:00] Don’t forget to pre-order Rachael’s book! Mentioned in This Episode: Website Order Vicky’s new book! 90-day Book Course Creative Book Coaching Join Vicky’s Power Hour Project Dingle Join Vicky’s Masterclass Subscribe on iTunes, Stitcher, and Overcast Sawthiscomingamileaway.com Rachael Kay Albers on Instagram
Ep. 60: Stop throwing away your content, repurpose it! Interview with Rachael Kay Albers
Marketing Yoga with Confidence
Creating content like blogs or videos is great for your business but I’ve got some good news for you -- you don’t have to create one a week forever. Instead of feeling super burnt out because you’re always producing content to grow your business, my guest Rachael Kay Albers is sharing how we can all repurpose our content to give it more life. Plus, she’s hilarious! It’s a must-listen. Show notes available with all links mentioned here: https://www.marketingyogawithconfidence.com/podcast
17. Awkward Marketing’s Rachael Kay Albers on Branding, Web Design and Digital Marketing
Joining KIZER & BENDER & BAUM is the whip smart and hilarious Rachael Kay Albers, founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago. The conversation centers on how to create an unforgettable brand and stand out online without selling you soul or playing the manipulation game, plus binge worthy content vs. “going viral” and why making people laugh is so important. Check out Rachael’s website at https://www.rkaink.com/ and her Awkward Marketing, a business comedy show that blends fun-sized business advice with storytelling and sketch comedy here: https://www.youtube.com/c/Rkaink/
How To Create Binge-Worthy Content with Rachael Kay Albers | Episode 125
Being Human Sales Podcast with Danielle Klemm
In this week’s episode, we have on Rachael Kay Albers, who is a business comedian, branding and marketing expert, and podcast host of Awkward Marketing who helps entrepreneurs build unforgettable brands online. In the episode you’ll hear: Rachael’s journey in finding her true voice to bring humor in marketing. Learn the tips to create engaging and exciting content for your brand. The best practices to infuse your personality into your business. Connect with Rachael here: Website: https://www.rkaink.com/ Facebook:https://www.facebook.com/rachaelalbers Instagram: https://www.instagram.com/rachaelkayalbers/ Hope you all enjoyed it, and make sure to get your hands on the FREE Audience Growth Ad Experiment guide where I tested Facebook/Instagram Ads vs Pinterest Ads vs Linkedin Ads on what would happen when you put in $200+; which ad platform would have the HIGHEST result with the lowest COST? aka the most bang for your buck. Head over to this link to get instant access: https://www.danielleklemm.com/adexperiment Want to keep up in between shows? Let's chat! over at: www.danielleklemm.com www.instagram.com/iamdanielleklemm
The Design Business Show 089: Rebranding for Designers with Rachael Kay Albers
The Design Business Show
Rachael Kay Albers is a digital strategist and business comedian. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago, Rachael has helped hundreds of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game. When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun-sized business advice with storytelling and sketch comedy. Think of her as the one-woman SNL of biz TV. Here’s what we covered on the episode: How I had Rachael on the podcast in episode 22 where we talked about how just building a website for your client isn't enough How Rachael is going through a rebrand and hired Sarah Ashman to help with the process How offers that Rachael sees online for fast branding & design lead her to speak out on Instagram How you can get a new brand look, feel and starter website in a short amount of time but is that in your businesses best interest in the long run How small businesses need to be educated on what a brand is instead of believing the common myth that your brand is your visuals How you can go to Rachael’s Instagram to check out her posts How meeting with Sarah made Rachael realize her brand didn’t match what she was putting out into the world How Sarah told Rachael on their discovery call that they have to know what they are packaging before they work on the visual direction of her brand How Rachael didn’t take the advice she gives her own clients about not focusing on the visual right away but focusing on your business strategy and where the future of your business is going first What the first process of Rachael’s rebrand was and how it can inspire other designers How Rachael booked a room at the Four Seasons Hotel so she could be inspired and focus on what she really wants for the future of her business How branding is more emotional than people might know so when you rebrand it’s really like therapy for your business How working with Sarah was the biggest investment Rachael made for her business and how it changed her mindset about her leadership role How Rachael’s agency, RKA ink is staying similar to what they were before but she’s building a new website for her personal brand, Rachael Kay Albers How Rachael’s agency is “done for you” and her brand Rachael Kay Albers is “show you how to” where Awkward Marketing, consulting services and courses will live How Rachael wanted to move into the “show you how to” side to reach infinite people because she can only take on so many one on one clients each year with the agency side How Rachael has been speaking everywhere because it truly fulfills her and brings brand awareness, leads and credibility How Rachael goes about her social media strategy in a more organic way and how she has used social media posts to create bigger content pieces, videos or even keynotes How Rachael doesn’t hire out her content creation because she loves doing it How sometimes you do need to hire an outside person to help accelerate things, see blind spots and because you might be too busy The break down of how much time Rachael spends in the different areas of her business How there are two camps for how people do their work, camp hustle and camp chill out, where some people work hard to make money and where others don’t work that much and still make a lot of money How both camps can be toxic and how your reality is somewhere in the middle of both How Rachael works very hard partly because of the big shift her business is going through so she can make more revenue from courses, speaking and consulting and less from one on one clients How people don’t talk about when you're scaling your business it can be a long, slow pivot when you have no other strong source of income How Rachael’s pivot for her own business has taken years and it will continue to take years Why Rachael is doing the work now so she can give a gift to her future self and why you should too Keep an eye out for Rachael’s rebrand because bringing Sarah in to help has created magic for her business and how bringing an outside person in could help you too Links mentioned: Rachael’s Website RKA ink Awkward Marketing Webpage Awkward Marketing YouTube Channel Connect with Rachael on Instagram Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to join the free community! Let’s connect on Instagram!
#68: Start with what you stand against - building a stand out brand with Rachael Kay Albers
Scaling Deep with Lisa Princic
I think a lot of us business owners want to be bolder with our messaging but aren’t sure where to start. We would love to clearly and powerfully articulate our brand values, but we don’t know what will do that best. As with most things in business, we need to start with a strategy, which is exactly what today’s guest is here to illuminate for us. Rachael Kay Albers is the founder of RKA Ink, a branding, web design and marketing agency that helps thought leaders create epic, unforgettable brands. She is also the host of Awkward Marketing, a business comedy sketch show about the dos and don’ts of great marketing. Rachael and I chat about how she’s used humor to grow her own brand and how she helps her clients create messaging that pulls in the right clients and repels the wrong ones. She also talks about why the things that annoy you in your industry - the things that make you want to rant to everyone you know - can be a great starting point for some of your strongest brand values & most effective content. You can find complete show notes and resources for this episode at https://scalingdeep.com/rachael-kay-albers-bold-brand/
The Rise of Awkward Marketing with Rachael Kay Albers
#35: Rachael Kay Albers, creative director and business comedian, shares how creating her hilarious Awkward Marketing videos, that entertain as much as they educate, skyrocketed her business’s growth.Rachael also gives us her secret to consistently publish high quality content without getting burned out, as well the distribution strategy she uses to get as many people as possible to view her videos.Show notes and episode transcript at contentheroes.com/35Get the Content Heroes Book ☝️ Get a FREE copy of THE Content Marketing Book of the Year!Join Content Heroes Podcast Community ☝️Join our community for more resources, behind-the-scenes, and connect with other Content Creators.
Interview with Rachael Kay Albers: Founder of RKA ink (digital marketing)
Professional Chronicles with Patricia Kathleen
Interview with Rachael Kay Albers is a digital strategist and business comedian. She's the founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago. And she's the host of Awkward Marketing, a business comedy show blending fun-sized business advice with storytelling and sketch comedy. Think of her as the one-woman SNL of biz TV. https://www.rkaink.com/ This podcast series is hosted by Patricia Kathleen and Wilde Agency Media. This series is a platform for women, female-identified, & non-binary individuals to share their professional stories and personal narrative as it relates to their story. This podcast is designed to hold a space for all individuals to learn from their counterparts regardless of age, status, or industry.
The Connected Yoga Teacher Podcast 156: Define Your Brand with Rachael Kay Albers Description: What is your brand? Hint, it’s not just about the colors or images on your website. Figuring out what your brand is all about can be confusing, and it can be hard to think about how to differentiate yourself from other yoga teachers (especially if you don’t feel you serve a very specific niche). Branding expert Rachael Kay Albers has some tips on how to define your brand and stand out with your branding. Rachael is a digital strategist, and Founder and Creative Director of RKA Ink, a branding, web design and digital marketing studio based outside Chicago. She helps thought leaders and visionary entrepreneurs all over the world stand out online with unforgettable brands. Apart from her work crafting epic brands, Rachael also hosts Awkward Marketing, a business comedy show blending fun-sized business advice with storytelling and sketch comedy. From what your brand actually means, to why yoga teachers may struggle with a branding problem, Rachael has a wealth of information on finding, defining and sharing your brand. She also talks about the concept of reverse niching, how we can use that to find our ideal yoga students and how to stand out by taking a stand. Whether you have a clearly defined brand identity or your brand is still a work-in-progress, this episode has lots of strategies to help you craft and refine your brand. Key Takeaways: [6:13] Shannon introduces her guest for this episode - Rachael Kay Albers. [7:55] What does Rachael do and who does she do it for? [10:26] Rachael describes herself as a rule-breaker - even when she got married! [11:41] Why do "woo businesses" need to work on their branding? Rachael explains what branding means for yoga teachers. [14:06] Where do "woo businesses" have a problem with their branding? [19:34] How can yoga teachers deal with having to sell people what they want without being slimy or salesy? [23:02] Rachael shares an example of how she helped her client figure out her ideal client and how that relates to the messaging and copy. [26:46] Shannon and Rachael walk through an example of an ideal client for a teacher offering restorative yoga. [30:58] How would knowing the ideal client translate into copy for social media or on a website? [33:17] Rachael addresses the worry and concern that many business owners have about writing copy for specific people. [35:20] Rachael recommends using your copy to direct your design. [38:49] What is reverse niching? [44:23] Branding has two jobs - to attract your ideal clients, but also to push away the wrong people. [46:57] What other aspects of branding should yoga teachers think about to stand out? [51:16] Rachael shares an example of how to turn a complaint or a pain point into positive content that serves your audience. [54:35] The brands that really stand out are the ones that are willing to ruffle feathers and take a stand. [1:00:45] Shannon and Rachael discuss the idea that there's a market out there for every kind of yoga teacher. [1:02:51] Find out more about Rachael and the work that she does at her website. [1:03:55] Shannon shares her takeaways from the interview. What was your biggest takeaway? Links: Rachael Kay Albers on Instagram and YouTube RKA Ink Awkward Marketing One Year Wedding That One Time Jimmy Fallon Made Fun Of Our Wedding + Our Video Response Facebook Algorithm Change: What It Means And What To Do About It - Awkward Marketing Let's Do Launch 2020.com Content Creation: 5-Day Challenge for Yoga Teachers Yoga for Pelvic Health Teacher Training Consultation with Shannon Leave a Review! Gratitude to our Sponsor Schedulicity and Toronto Yoga Conference April 2020 Quotes from this episode: "At its heart, your brand is how your customers remember you and experience you." "At the end of the day, you don't get to say what your brand is. Your audience says what your brand is." "The cardinal rule of branding and marketing: Sell them what they want, give them what they need!" "Who am I not a good fit for?"
TCC Podcast #160: Awkward Marketing with Rachael Kay Albers
The Copywriter Club Podcast
Brand expert and one-woman SNL skit, Rachael Kay Albers is our guest for the 160th episode of The Copywriter Club Podcast. Fitting all the characters Rachael plays on her YouTube channel into the TCC studio wasn't easy, but we managed. In addition to meeting several of the characters from her show (hey, Rachael's mom and Brad!), we also talked about:• how she went from law school to business comedian and content writer• how Rachael found her first clients (it has to do with cam shafts and pepper spray)• going from small clients to internet sensation (wigs played a part)• what she did to grow her authority and get attention• how her internet show has helped her grow her business• the time required to produce a high-quality video show• the simplicity of her earlier shows and how she evolved as she got better• the different characters who show up on Rachael’s show• the truth about how comfortable Rachael is on every show• how to use comparison, exaggeration and specifics to be funny• brand strategy and what Rachael does for her clients• how she helps clients discover a brand that reflects who they really are• the questions to think through as you develop your own brand• the tools she uses to help her clients develop really good content• how she collaborates with the different people on her team• the other tactics she’s used to grow her business (besides the web show)• the mistakes copywriters are making when it comes to marketingWe also talked about speaking on stage, the change she’s making to her business moving forward, and the future of copywriting. Want to hear it? Click the play button below or subscribe with your favorite podcast app. Prefer to read? Scroll down for a full transcript.The people and stuff we mentioned on the show:UpworkAwkward MarketingLaura BelgrayJustin BlackmanComedians in Cars Getting CoffeeBasecampDubsadoAmy Porterfield's Digital Course AcademyKira’s websiteRob’s websiteThe Copywriter Club Facebook GroupThe Copywriter UndergroundFull Transcript:Kira: What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes, and their habits, then steal an idea or two to inspire your own work? That's what Rob and I do every week at The Copywriter Club Podcast.Rob: You're invited to join the club for episode 160 as we chat with content strategist and business comedian, Rachael Kay Albers about how she became the One-Woman Saturday Night live of business comedy, what it takes to build an unforgettable brand, the different kinds of humor that copywriters can tap into for themselves and their clients and creating content that people want to see.Kira: Hey Rachael.Rob: Hey Rachael.Rachael: Well, hey there. How are you doing?Kira: Welcome. I feel like I ever wrote the same for recorded that. I feel like I'm in the room with the celebrity, like an SNL celebrity.Rob: Or 10 celebrities. 10 different celebrities.Rachael: It's so mutual. Yeah, there's about 30 of us here. I got wigs and for every voice I do I'm putting on in different wigs. So just imagine that.Kira: You've got great wigs and great costumes, which I definitely want to talk about. But let's kick this off with your story. How did you end up as a creative director / digital strategist / business comedian?Rachael: Well, I kind of came at it backwards. Because, the whole thing these days is... The dream is to quit your day job and go live in a beautiful place and drink Margaritas in a hammock. But I actually did kind of the opposite way. I was in law school, 10 years ago and it wasn't working out. It was a bad move. It was the wrong choice. And I had done an internship in Southern Mexico, where I kind of learned about this type of theater that was being used as a tool for social change.