Every single little detail counts for your customer. If you're managing IRONMAN triathlons, the athletes expect you to have everything lined up. They've been training for months, and they expect to have a smooth experience all throughout. Join J.R. Lowry as he talks to Andrew Messick about the IRONMAN Group and how he manages customer experience. Andrew is the CEO of the Ironman Group, a role he has held for the past 11+ years. He also worked for the NBA, McKinsey & Company, and then at Sara Lee before the IRONMAN Group. Learn how these work experiences added up for him and shaped him to be who he is. Know why it's important to run through all the details for your customer. Finally, learn how to do good work and to take a chance.
How Ironman Group Approaches Mass Participation: Andrew Messick on COVID, Site Selection and Trends for 2022
The Ironman Group has been a leader in mass participation events for years. The company’s portfolio now extends well beyond the Ironman triathlon series itself and includes the Rock ‘n’ Roll Running Series, the multi-day road cycling event series Haute Route and a strategic partnership with UTMB Group, which organizes ultra-trail running events. The company has also been expanding its virtual events during the pandemic and recently acquired the indoor virtual cycling app, FulGaz, to further push into the ever-growing world of connected fitness. After Ironman's in-person races dropped off the calendar at the start of the pandemic in 2020, they began coming back in 2021 and expectations are high for the 2022 calendar. In this conversation between Ironman Group CEO Andrew Messick and SportsTravel Editor and Publisher Jason Gewirtz, Messick discusses how the race series brought back its events, the outlook for the coming year and how the organization uses its own proprietary CRM system to help determine future host cities. We also discuss some of the Ironman series' latest new host cities, including locations in Alaska and Oregon — firsts for the series. And we explore some of the biggest opportunities ahead in the world of mass participation events from one of the leaders in the space.See omnystudio.com/listener for privacy information.
Andrew Messick has been the President & CEO of The IRONMAN Group since 2011, overseeing dramatic global growth in all facets of the enterprise. And amazingly, he's been through several acquisitions which always come with new ownership and new bosses! This is a breakout episode from one of the very best CEO's in sport. Listen Up!
GREAT QUESTIONS today from our closed Facebook Group. We talk favorite coaches and coaching philosophy. We also go extensively on RPE (Rate of perceived exertion) and why it may be the key to being your best. We look at when it’s best to train solo or with a group. Should you work on getting better at FTP testing? Also, what about the mental side of dealing with injuries or when you should empty the tank in training? And finally, a reaction to the message from Ironman’s Andrew Messick on the state of upcoming races. Questions: Which coaches (from all sports) do you and Mike draw the most inspiration & insight from and why? Opinions on training with RPE?? Using HR and or power as a secondary indicator of how hard u r working. Thoughts on the FTP builder workouts in Zwift? From where you guys are, is there any correlation between successful athletes and whether they tend to do most of their training by themselves or with other people? Exploring “Emptying the tank’ Dealing with the mental side of injury. Thoughts on Ironman delaying race cancellations and pushing so many races into the fall? Athletes want to race, but does Ironman’s refund policy (i.e., they don’t) mean we stop signing up until races are more certain to happen? Other Topics Spawned from Athlete Questions: Learning through analogy Why GPS is like a weather forecast Who cares if you blow up? Feel better? Wait two more days You can’t un-postpone a race --------------- Coach Mike is accepting full-time athletes. Please check out the benefits of Customized Weekly Coaching here or contact Mike directly at: CrushingIron@gmail.com Registration is now open for the C26 Club Training Program. Take the worry and stress out of your 2021 season planning, recovering, taper, etc. For more information, please visit www.C26Triathlon.com/the-c26-club Looking for a swim analysis, personalized zones for training, and an awesome experience? Check out our New C26 Hub Training Center in Chattanooga. C26 Gear is now available (for a limited time) at www.c26triathlon.com/c26-store A great way to support the podcast! Looking for an awesome coach? Former Professional triathlete, Jessica Jacobs is now coaching for C26 Triathlon. Check out her bio and contact information at our Coaching Page on C26Triathlon.comBig Shout out to podcast listener and Wordpress designer Bobby Hughes for helping get the new c26triathlon.com off the ground. If you like what you see and may need a website, check out Bobby’s work at https://hughesdesign.co/ You can also slide by www.crushingiron.com which is now the official blog page for the podcast. Community and coaching information are at www.c26triathlon.com Our 2020 C26 Camps are sold out (other than swim camp) Find out more on our Camps Page. If you'd like to support the Crushing Iron Podcast, hit up our Pledge Page and help us keep this podcast on the rails. Thanks in advance! Are you thinking about raising your game or getting started in triathlon with a coach? Check out our Crushing Iron Coaching Philosophy Video Please subscribe and rate Crushing Iron on YouTube and iTunes. For information on the C26 Coach’s Eye custom swim analysis, coaching, or training camps email: C26Coach@gmail.com Facebook: CrushingIron YouTube: Crushing Iron Twitter: CrushingIron Instagram: C26_Triathlon www.c26triathlon.com Mike Tarrolly - firstname.lastname@example.org Robbie Bruce - email@example.com
WORKOUT OF THE WEEK: (00:16:16) We chat to Craig Johns CEO and Founder of World Sport Coach - creators of the Endurance Coaching Business Summit ‘COACH 2020 VISION’ - the world’s first virtual business development summit specifically tailored to endurance coaches. Craig is offering all our podcast listeners a 10% discount off the price of the summit with the code FITTER10 – more information at https://worldsportcoach.com/summit/ HOT PROPERTY INTERVIEW: ANDREW MESSICK (00:32:17) “COVID-19 has substantially altered the global sports landscape and will have material impact on the mass participation industry in the immediate term”. We talk to IRONMAN Group CEO Andrew Messick about how IRONMAN are responding to these challenges. ONE STEP AHEAD: (01:14:27) Listener questions – estimating anaerobic threshold in relation to maximum heart rate. LINKS: More about NRG2Perform at https://nrg2perform.com/ More about World Sport Coach at https://worldsportcoach.com/ More about FORM goggles at https://www.formswim.com/ Training Peaks 20% discount at https://www.fitter.co.nz/about-radio Elite Mindset Institute at http://elitemindsetinstitute.com.au/ More about INSCYD testing at https://www.inscyd.com/ Holistic Performance Nutrition at https://www.holisticperformancenutrition.com/ ai at https://www.wild.ai/ CONTACT US: Learn more about us at http://www.fitter.co.nz Like us on Facebook at http://www.facebook.com/fittercoaching for the latest news and information Mikki Williden can be found at https://www.facebook.com/mikkiwillidennutrition
Today's guest on "The Aid Station" is Andrew Messick, CEO at IRONMAN Group coming to us from Tampa, Florida. Andrew gives a behind the scenes look at the operational complexities of having to postpone 97 races into an already packed Q3/Q4 calendar. He talks about the importance of "over communication" to make it happen, especially with staff and a key focus on supporting younger staff during such trying times. He also highlights the value that our industry plays in giving people a goal and focus with so many athletes saying things like "I just want an anchor to focus on" which has also been reflected in the huge participation levels in the newly launched VR Club. Andrew shares his belief that the endurance industry mindset is ideally positioned to "just keep going" through these challenging times "it's like being in the last half of the marathon - keep putting one foot in front of another .."
Sports Management: Andrew Messick ’91, CEO at IRONMAN Group with Reeve Harde ’20
Andrew Messick ’91 is the CEO of IRONMAN Group which runs the iconic IRONMAN® series of events, the largest participation sports platform in the world. IRONMAN Group is part of Wanda Sports Group, a leading global sports events, media, and marketing platform. He is interviewed by Reeve Harde ’20.
92. Andrew Messick On The Growth of The IRONMAN Group, Its Digital & Experiential Ecosystem, and The Future of Mass Participation Sports
Marni on the Move
Welcome and welcome back! If you’re an avid listener, you know I have a thing for running and triathlon, so it should come as no surprise that I went to the top of the top to get you the inside scoop on what’s happening in the world of endurance sports. In the spirit of triathlon, this episode is one of a three part series, with three unique guests from The IRONMAN Group on the history, growth, and future of the IRONMAN® Triathlon Series and triathlon, the Rock ‘n’ Roll Marathon Series® and running and mass participation sports events around the globe. We will also cover the philosophy and approach behind the cities where these races are held, how the events impact economic development and tourism, some additional industry insight, including Andrew Messick's thoughts on the Professional Triathlete Organisation (PTO) and of course, we do a deep dive into the coaching programs and certifications now offered by The IRONMAN Group and where that business is going in 2020.On this episode Marni sync's up with the President and CEO for The IRONMAN Group, Andrew Messick. Andrew shares the origins of IRONMAN and how a competition between friends in the Navy has inspired the evolution of the world’s largest mass participation endurance sports company, The IRONMAN Group. Marni and Andrew talk about IRONMAN’s early roots and first races to its now 41st consecutive year of growth and the game changing acquisitions positioning The IRONMAN Group as the world’s largest mass participation sports company with triathlon, cycling, mountain biking and running. They sync up about IRONMAN’s digital expansion with their brand new website and new IRONMAN Training Companion App powered by PKRS as well as a successful content partnership with Facebook Watch. Andrew also shares his career trajectory from the NBA and AEG Worldwide to The IRONMAN Group and how the global experience positioned him for this role as CEO, and of course the training and races that fuel Andrew for success.As part of Wanda Sports Group, The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with more than 235 events across 55+ countries.In addition to aforementioned races, The IRONMAN Group operates a global portfolio of events that also includes IRONKIDS®, ITU World Triathlon Series, the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf® presented by Westpac, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races.CONNECT@Ironman on Instagram or Facebook@RunRockNRoll on Instagram or Facebook@MarniOnTheMove Instagram, Facebook, or LinkedInSign up for our newsletter, The Download for Marni on the Move updates, exclusive offers, invites to events, and exciting news!Shop our Sponsor OfferMad Ritual CBD Balm has changed my sports and fitness recovery game in a big way! Get ready to recover like a rebel with these awesome high quality CBD infused products! Their CBD Balm is off the charts amazing! And I’m not the only one that thinks so, Mad Ritual has 100+ five star reviews. They also offer a terrific CBD infused total recovery supplements. Not just for athletes, the products are formulated to ease all of the aches and pains that come along with being an active human. So, if you’re sore from life, Mad Ritual gets it. Founded by women, athletes, and active entrepreneurs, they are committed to helping active folks bring more balance to their lives. Shop with our code marnionthemove for 15% off your purchase.