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Dean DeLisle

11 Podcast Episodes

Latest 1 Oct 2022 | Updated Daily

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episode 005 | Greg DeKalb chats with Dean DeLisle

The Science of Business Development

Greg and Tony are no strangers. Together they Co-Founded Tony P's networking events a couple of years ago. Both are notorious entrepreneurs always staying on the cutting edge of business trends.Utilizing a unique blend of relationship marketing, digital education, influencer development and social selling, Dean harnesses the ever-evolving power of technology, paired with consulting, coaching and training, to implement business practices around building culture and community.

57mins

13 Apr 2021

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Social Selling 101 with Expert Dean DeLisle

Marketing Growth Podcast

Listen to Shane Barker and Dean DeLisle as they talk about entrepreneurship, social selling, and the importance of building social communities. In this episode, Dean talks about his professional journey and the lessons that he has learned along the way.   Listen to their conversation now: https://shanebarker.com/podcast/dean-delisle     Looking for ways to retain your customers? Check out this article: https://shanebarker.com/blog/increase-customer-retention/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

57mins

12 Feb 2020

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27: Dean DeLisle | Using AI to Become An Influencer

The Artificial Podcast

As Founder and CEO of Forward Progress, Dean leads his core team to provide digital influencer marketing solutions serving over 2,000 corporate clients over the past 15 years. In 2012, Dean created and release a Social Influencer Development Platform known as Social Jack™, successfully training over 100,000 professionals on Social Selling, B2B Influencer Marketing, and Social Streaming. Their curriculum is used globally by Fortune 500 companies, Associations, Conferences, and Universities to instill best practices related to the effective use of social networks, digital marketing, streaming, and video. Dean is also the host of his own podcast, Influence Factory, where he enjoys exclusive interviews with leading business influencers. His recent book, FIRST, The Street Guide to Digital Business Influence gives the reader proven essential steps and tools to develop thought leadership and recognition in their industry. Based in Chicago, Dean also enjoys time with his family, and yes, some of that family time is spent in the dojo: Dean and his son are both 3rd-degree black belts in Tae Kwon Do. He and his family also enjoy supporting community theater. In this episode of The Artificial Podcast, Nick talks with Dean DeLisle about how anyone can become an influencer in their network using Artificial Intelligence. Dean shares his history working in the tech space and how his early experiences led him to ultimately build a career in digital and influencer marketing. He dives into how his influencer marketing platform, Social Jack™, is using AI to help efficiently connect people with others in their network who are identified as being the most valuable based on their goals. Nick and Dean also talk about the growing role that AI is starting to play in marketing as more and more data becomes available to marketers via social media. Dean also emphasizes the importance of focusing on the human aspect of organizational culture and business as technology begins to take more of a hold on everyday business processes. What do you want to learn about in the world of AI and Voice-First? Interested in becoming a guest? Send an email to theartificialpodcast@redfox-ai.com. You can follow The Artificial Podcast on Facebook at https://www.facebook.com/theartificialpodcast/ The Artificial Podcast is now on Alexa! All you have to do is ask Alexa to enable “The Artificial Podcast” to listen to all of our episodes on any Alexa-enabled device. How to connect with Dean: Website: www.deandelisle.com LinkedIn: Twitter: @deandelisle Instagram: @deandelisle Follow Nick On: LinkedIn:  https://www.linkedin.com/in/nick-myers-0794/ Twitter: @therednickm Instagram: @therednickm Want to learn more about how RedFox AI can help give your brand a voice through the power of AI and Voice-First? Visit https://redfox-ai.com.

52mins

1 Dec 2019

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072: Building A Network Of Talent For Your Business [Dean DeLisle]

3 Marketers Walk Into A Podcast

This episode Dean DeLisile, author of First: The Street Guide to Digital Business Influence, teaches us how to build a network or team of people that are going to help us get to that next level.With a background in coaching senior executives, spearheading insanely successful team projects, launching an online university, and so much more – this guy knows his stuff…

49mins

8 Sep 2019

Most Popular

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Dean DeLisle Social Selling And Influencer Marketing SVA: Creating The Path To Higher Valuation with CEO/Partner Sean Hutchinson

Business Leaders Podcast

In today’s world, the impact of social networking is undeniable not only to how people communicate but to businesses as well. It has become the forefront of this new wave of marketing that helps people get their voice and brand out there. Talking about social selling and influencer marketing is CEO of Forward Progress and creator of Social Jack, Dean DeLisle. Dean gives insights about the value accelerators world while sharing his processes when meeting companies. He also distinguishes between client acquisition and branding, ultimately putting forward the importance of humanizing the brand. — Watch the episode here: Listen to the podcast: Dean DeLisle Social Selling And Influencer Marketing SVA: Creating The Path To Higher Valuation with CEO/Partner Sean Hutchinson Our goal is to humanize the brand. In today’s world of business, it’s crazy how everything became about the brand and the logo. Our mission is to make sure that each and every brand has the human aspect to it, so we always say we’re all about the people. We love bringing the people out of the brand and to the forefront and helping them have an amazing digital presence, reputation, build credibility and become the thought leaders that they already are. Externalizing that to the world is our mission. We’re doing a deep dive continuation of the SVA Value Accelerators podcast: Creating the Path to Higher Valuation with Sean Hutchinson. Our guest is Dean DeLisle. He’s the lead advisor for sales and marketing acceleration, specifically social selling and influencer marketing. He’s the Founder and CEO of Forward Progress, a digital marketing company based in Chicago. He’s also the Creator of Social Jack, a business influencer development platform. They’ve served over 120,000 professionals in over 30 countries. Dean, thanks for taking the time and welcome. Thanks for having me. Where do you fit in with the value accelerators world? Like we all know, some people see sales and marketing depending on the size of the business, type of business, where your market is, who your customer is as either something that’s necessary or unnecessary evil. We try to take the evil out unnecessary when it comes to sales and marketing. We come in in that part when they’re building value within an organization. One of the biggest assets are the customers that are around that business, the context, the network that surrounds that business. In today’s world, a huge part of that is social networks. It’s something that you and I and a lot of the audience haven’t grown up with, but now we’ve adapted to the fact that it’s something that we have to pay attention to. We could spend three or four podcasts on the evolution of marketing. The real fact is that many businesses still don’t understand what they need to do, how to measure what the choices are between traditional marketing, marketing fundamentals and digital marketing. Not only is it hard to understand, but it’s also a changing landscape. You mentioned our Social Jack platform and we’re constantly dedicated to having our team of coaches literally scour the internet and determine of all the things that are updated. We gauge that about every twelve seconds there’s a new release, a new update, a change, new mobile app, something that hits the marketplace. It’s our job to sift through that and say here we have the mission of driving business value by making this company known in the marketplace by growing a community and a following around this business. Digital is a big piece. What are the best things to do? What are the best tools to use? We take traditional best marketing practices that have been around for decades. I’ve been doing this for over 35 years. As we look at how communication, computers and evolution has changed, it’s funny how now things are changing so fast, but the fundamentals still apply. We help break that down so a business owner, senior executive, understands the most important things to know, understand and manage and that increase the value of their business. I’m your prototypical business owner and I struggled with the idea between getting a return on investment for my advertising versus branding. When you get involved with the company, what happens after you walk through the front door with the business? Some people see sales and marketing depending on the size and type of the business, where your market is, and who your customers are.Click To Tweet I come from the management consulting space, started at Merrill Lynch and then went into an accounting firm. By default, I was the smartest one related to technology, so I became the management advisory services department. That was before those existed and before management consulting existed in its true form. I’m used to doing a discovery analysis. Think back to when you would talk about doing a marketing plan. Some management consulting group would probably charge $35,000 to $50,000. You’d get a book about the size of the Webster’s dictionary and then expect to somehow execute that on behalf of your business. I get frustrated. I did a few of those and I said, “This is hooey.” I’ve never seen anybody execute off of these monster plans, let alone when you have a business plan and now you have this marketing plan that’s growing arms and legs because of all the options. I came up with a system called the Rapid Launch Plan and then I do a rapid intake and I took all the components that we need to know and discover. Our first piece, which you’re used to because you do business valuations and things like that, you do an intake. You need to know the current status so that you can then tie it to the ideal state, which is why we find out what the business goals are, what revenue areas are they’re trying to achieve, then we map the pathways from that current state to the ideal state. The first thing we do is what’s called an ideal state action plan. We do an intake, we determine what’s so, what’s real, what do they know, what do they believe. We even get down to the behavior part because I’ve studied psychology. The idea is what is the behavior of the company? I could come in and I could see all day that you could double the size of your business with social media. If you don’t believe it or you don’t have a growth mindset or an open mindset, it’s never going to happen. I’ve been through too many things where I feel like my head is going to start bleeding because I keep beating my head against the wall. I have people who hire us because they believe in what I’m saying and what we’re doing and the minute I come inside the walls, they don’t understand. We do a behavioral intake. We do a company situational analysis intake. We want to know what the goals are of the company and then we determine the reality of what is the budget, what are their costs of sales, what did they know and what do we have to bridge to make things happen. That first part is always a discovery. The acceleration of the value process and you think about coming in and you do the intake of information and then you come back with an action plan of some description. Presumably, some part of that talks about brand recognition. Some part of that talks about client acquisition. I’m not sure they’re that separate but they’re probably not identical. When you’re talking to a business owner and you’re talking about the difference between a marketing plan to drive customers through the door and/or branding, what type of things do you have as a distinction between client acquisition and branding, if any? Social Selling: You need to know what the current status is so that you can then go to the ideal state. Those things crossover now. I was at a banking client before this and we were talking about how they are going to measure success. They said, “We want our brand to be better known.” We’re going through this exercise and then we’re trying to tie it back to commercial lending and deposits and things like that. In today’s world of digital, it’s so much easier for us to do a little bit of both. We need to understand what’s important because it might be a very well-established brand, it just may not have the transactional data to help the company grow or to increase the value of the company or maybe they’ve lost market share. That’s why that intake is so important. Once we understand what that is, we always balance. We never look at advertising or any type of digital work without making sure we’re increasing brand value. We have some folks who want to just increase brand value. They have a great transactional sales system and they just want better brand recognition and credibility. That’s where social media has taken us so far so fast is that we can accomplish that. I mentioned about humanizing the brand. Humanizing the brand has probably been one of the biggest movements in the last years in the industry, although some haven’t heard about it. It started at the Fortune 500’s. We have big monster clients like GE, Nationwide, American Family Insurance and other big companies so we get to see what they’re doing. The cool thing is we can bring economies of scale to a smaller midsize business by saying, “We can easily pull this off with a mid market company or a smaller company. How can this apply in scale?” Once we see the people who have big checkbooks making things work, sometimes it will drive me crazy. I’ll be inside of a large $20 billion company. I was training them. They’re in 100 countries and are doing well. Their brand is solid in the industry, but they’re just now at the infancy stages of humanizing the brand. I was working with Microsoft and their whole initiatives were taking engineers from the back room and bringing them to the forefront. One of my best friends is the head storyteller at Microsoft. Would you ever think that would be a position within a Fortune 500 company? Chief storytelling officer. That is somebody that helps the people in the brand tell the story. You have this whole component where you’re constantly updating the brand and helping with those transitions. You determine based on what the outcome is, the desired outcome, where the focus is. What’s interesting about this is you mentioned advertising and branding, but you didn’t have sales in there. You mentioned it, you hinted at it, but one of the biggest things is the fact that you use the term as you were describing some of what we do as social selling, which is nothing different than building a relationship with your audience. We’ve been doing social selling without social media for centuries. You and I come from the land of building our networks. It’s all about your Rolodex and it’s all about who you know and that whole thing. What we do is we help weave these things together and make it so that it’s achievable and it’s measurable because you mentioned the ROI. We have ROI calculators and we button it down to the amount of time that your team spends on the internet on social media. We have an ROI calculator that shows you what the net outcome should be and measures the outcome to that. It's funny how things now are changing so fast but yet the fundamentals still apply.Click To Tweet I think about what you’re talking about from the buyer’s perspective. At some point, the business owner will transition the business. Many companies have a website that looks like an online brochure. That’s about how well it functions. From a buyer’s perspective, when you’re working inside of a company, what’s the reaction of the buyer or maybe the typical approach to brand recognition in social media versus their reaction to what you bring to the table? Does it flow to the bottom line? What do you see on multiple expansion for the potential buyer? There has to be continuity. You can’t be a slick-looking and sounding machine in social media and then drive them back to a half-painted brick wall. It just doesn’t bode well. Things have to flow. We tell people that whatever is happening at the point of customer acquisition, whether it’s a LinkedIn post or it’s a digital ad or something they click on, it’s the start of a conversation. This whole world, this digital marketing thing is all advertising and marketing. Even if you’re reading an ad, it’s the start of a conversation. When you set an expectation up front and you don’t continue the conversation or the feel on the website, people have a very short attention span in today’s world because of all the digital disruption that we’re in. You may already know this, but the average internet user has an attention span of seven to eight seconds. The idea here is that we don’t have the luxury of doing the full page back of the paper and leaning on that one thing or being in that place in the phone book like we used to do. We have to be consistent, present, accurate and conversational. That’s why you’ll hear a lot of us focusing on storytelling. Whether it’s about the team or humanizing the brand and telling that story or it’s the brand and the product line that we’re trying to sell, telling that story to that customer at the point of contact. It’s important that we continue the story and don’t make them feel like we’ve led them to the wrong place or made them feel like, “Look at this cool ad with this video. We’ve done this great video and spend all this money on cool video ads,” and when they come to the website it looks like, “Where are all the videos that I was looking at? It looks like it needs a paint job. It’s old and stodgy.” That’s why when we do our analysis, we take it all the way down to the front part of the website and we go under the hood and find all the broken pieces then make some determination of, “Should we be doing some marketing? Should we focus on this or do we have pieces that we need to fix first before we put all of this out of there?” It was a lot to think about around some of this. The typical timeframe for transition efforts is two, three, four-year timeframe. If you’re brought into the process earlier and you’ve done your due diligence and done your ask and understand where they are, what’s the typical timeframe for you to go through, address the issues and start being able to measure an outcome? Social Selling: Marketing, even if you’re reading an ad, is the start of a conversation. All of our programs,are sprint designs, I mentioned Rapid Launch Plan. Start to finish, from intake to launch is typically 90 days maximum. There’s a launch point and then there’s the point of impact where we’re now running out there and we’ve now changed and added value to the brand, which a lot of times is a one-year piece that we do. There are a lot of times that we could make an impact upfront depending on what we’re starting with and what we’re going to, but realistically that 90 days gets the launch point and then we’re adjusting, shifting and measuring to make sure we get to that. We define that as part of the Rapid Launch Plan. When we’re brought in, we’ll be like, “Our trajectory to increase value in the marketplace, build community and network and increase your multiples by one to two times.” That impact is going to take X number of months or could take a year and a half depending on where we’re trying to get to. How do people find you on social media if they want to reach out to you? If you type in my name, 

22mins

9 May 2019

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WG028 Recap: The Importance of Micro-Influencers with Dean DeLisle

Wayfinding Growth (audio)

In this episode of the Wayfinding Growth podcast, Remington and George start off by sharing their thoughts about Dean DeLisle and his original episode. They could tell rather quickly that Dean loves helping people step up to the next level. That he is focused on learning and doing! This is key to many of the successful folks we have interviewed. Watch or listen to more episodes at https://wayfindinggrowth.com Learn more about Impulse Creative at https://impulsecreative.com

44mins

21 Dec 2018

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WG027: Dean DeLisle on the Importance of Micro-Influencers

Wayfinding Growth (audio)

In this episode of the Wayfinding Growth show, we talk with Dean Delisle from Social Jack about the importance of micro-influencers. This episode is packed full of information for the folks try to or already have achieved micro-influencer status. It is also very useful for the companies who are trying to leverage the micro-influencers.

39mins

3 Dec 2018

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WG027: Dean DeLisle on the Importance of Micro-Influencers

Wayfinding Growth (video)

In this episode of the Wayfinding Growth show, we talk with Dean Delisle from Social Jack about the importance of micro-influencers. This episode is packed full of information for the folks try to or already have achieved micro-influencer status. It is also very useful for the companies who are trying to leverage the micro-influencers.

39mins

3 Dec 2018

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Turn Attendees Into Super Fans Using Influencer Marketing with Dean DeLisle

Rock Your Trade Show

You have an event, you have the plan, but how can you extend the message to all the people?  It sounds like a new take on an old rhyme but the truth is, it is harder and harder to grab and keep people’s attention.  Dean DeLisle, Founder and CEO of Forward Progress knew this long ago and has mastered the art of connection.  In this interview we talk about how you can connect early, often and then continue the conversation with your key attendees.  Making content evergreen is not just a concept, it is a practice with Influencer Marketing for events. 5 Ways Influencer Marketing Turns Attendees Into Super Fans Build Excitement. Before the event, invite speakers to get involved with attendees.  A key note speaker can take over social channels for a day and answer questions interacting in live webinar, on Twitter chats, Facebook Live and other social channels. Show Sponsors Add To Packages. Create a sponsorship package that allows access to speakers before, during and post event. Invite Speakers To Participate. You may need to incentivize the speaker to participate, it is worth it.   The value of evergreen engagement gives ROI on your participation. During the Event: Encourage keynote speaker to do a live Facebook or Webinar to answer questions of a private sponsored group. Attendees want access and this gives them the chance to get their questions answered. Post Event: Host periodic events when interactions taper off. It can be a quarterly or bi-annual event that helps attendees stay connected in a community to each other and to the key opinion leaders.  For organizers this helps retention and for exhibitors this gives a reason to follow up. Real world results happen by implementing a plan that attracts, connects and engages early, and after the show.  Dean shares how American Family has doubled and tripled the number of people they engage with from events from using Influencer Marketing. LINKEDIN BONUS TIPS! Dean is a global influencer and expert on LinkedIn.  Here are three things you can do today to improve your online image 3 Online Profile Power Tips Know Your Thing. Make it easy for anyone to understand what you are passionate about and make goals that tie to what it is you do.  For example if you want to attract new customers to your company-assign a number to it. Know Your Target. If you looked across the table at your ideal customer-who would that be?  Visualize that person in everything you say and do, online, white papers and social media posts. Know Where You Want to Go. Communicate your intention of where it is that you want to go. Favorite Resources: Book: “Selling the Invisible” by Harry Beckwith Social Media Examiner Social Media Strategies Summit Find more information about Dean DeLisle: Forward Progress Social Jack If you have question and want to know how you can use this at your next show, reach out to me, I love hearing from you! Check out Rock Your Trade Show for more ideas and tips.  Take your online networking to the next level in our LinkedIn group! Credits: Thanks to Christy Haussler and Team Podcast for editing this episode!

35mins

24 Jul 2017

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Episode 394: Using Social Teaming to Build Your Referral Team. With Dean DeLisle.

Sales Enablement Podcast with Andy Paul

Dean DeLisle, is the Founder and CEO of Forward Progress, Inc.

42mins

1 Mar 2017

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