Today's episode is an interview with Ian Crosby, the co-founder and CEO of bench, North America's largest bookkeeping service. There is going to be so many nuggets for you whether you're starting up your business or scaling it by growing your team and learning more about your company's culture. We talk about his journey of taking his bookkeeping business to the behemoth it is today as Bench, why he values making a difference, and his biggest piece of advice for new business owners. Listen in today, I can't wait to hear what you think! Visit today's blog post here: https://www.annafrandsen.com/podcast/0-to-650-employees-with-ian-crosby-ceo-of-bench
Team Mentality with Ian Crosby, Co-Founder & CEO Bench
Today's guest graduated from the University of British Columbia in 2008 with a Bachelor of Commerce in Finance and Economics. He was an Infantry Soldier Reservist with the Seaforth Highlanders Regiment with the Canadian Armed Forces. He briefly worked as a Finance Supervisor at Threewave Software, before leaving to work as an Associate Consultant at Bain & Company. In 2012 he Co-Founded fintech company Bench, which would help land him on the Forbes 30 under 30 list. For those of you who don’t know Bench is the largest bookkeeping service in America for small businesses and entrepreneurs. They go beyond traditional bookkeeping as they strive to help entrepreneurs understand what they want to do and where they want to go. Today’s guest is Ian Crosby, Co-Founder and CEO of Bench.Today's episode of Journey Map is brought to you by MindManager. Journey Map listeners know that with the right map you can take your career anywhere you set your mind to. MindManager work management software puts your ideas, plans and projects on the path to success by transforming them into dynamic digital maps, charts, diagrams and more. Mind Managers flexible visual format makes it easy to capture, organize, understand and evolve critical business information and with powerful collaboration sharing features it's the perfect tool for keeping remote teams aligned, on track and headed in the right direction.You can take a free thirty day no commitment trial today by visiting www.mindmanager.com/journeymap.
Episode 2: From Bookkeeper to Changing the World of Bookkeeping with Ian Crosby
One Degree Shift
In this episode, hear from Ian Crosby as he takes us through the evolution of Bench and how he and his team have realized the success they have. For Ian, Bench isn’t about a centrally planned system, it is an economy with different teams that interact together and have increased responsibility. Instead of departments, the company runs more like a collection of businesses. Ian shares more about the company’s ‘default open’ principle and how everything that isn’t confidential can be shared amongst the teams to build a greater sense of trust and inclusion. My favourite part though? How Ian looks the longer-term strategy for the company. Listen in to hear how he looks at it! For more information and to sign up for Eric's newsletter click here For more information on Eric's work, check out his website
S3 E23: Culture First Before Strategy [Ian Crosby, Bench]
The 5-Minute Founder
Ian Crosby is the Co-Founder & CEO of Bench, which provides bookkeeping services for small businesses. In the interview, Ian tells us how he acquired and turned his early free customers into paying customers, and why culture is the number one ingredient for success. ----- Partners SEMRush – SEMRush is a suite of marketing tools that offers solutions for SEO, pay-per-click, content, social media, and competitive research and is trusted by over 3 million marketers worldwide. With their On Page SEO Checker, you can analyze Google ranking factors affecting your website’s performance and get actionable recommendations based on collected data. Get a free 7-day no-risk trial of SEMRush at TheFiveMinuteFounder.com/Rush. Wishpond – Wishpond offers a suite of tools to help businesses generate new leads. With Wishpond you can create beautiful landing pages, coupons, and social media contests, all of which can be customized using tailored forms to capture your leads’ name, email, phone number, and more. Wishpond also offers email and text message marketing tools so you can send out segmented communications to your customers. Get a free 14-day no-risk trial of Wishpond at TheFiveMinuteFounder.com/Wish.
Why does accounting have to be so complicated? That was the question today’s guest, Ian Crosby, asked himself. And from that question, America’s largest bookkeeping service for small businesses was born. Ian is the co-founder and CEO of Bench, and he’s talking about taking the grounded route to innovation — and how it’s always about the people. Humble (and frustrated) beginningsIan was a bookkeeper in college and came across the problem of: how is there not a place you can just go on the internet and get perfect bookkeeping out? People have to either figure it out themselves, or hire an expert and have no idea if that person is good or doing it right. Why is there no “Gmail for Accounting”? This is a huge problem that’s been overlooked and he couldn’t get the idea out of his head, so he jumped right into it.The Bench brand of business leadership At a surface level, bookkeeping can seem really ‘back office-y,’ but when people get on top of their finances, they get a sense of direction and feel powerful. He and his team are out to make a difference in the lives of as many human beings as they can, and that’s what it’s really about: the people.So Ian had to discover how he can connect people to purpose, and the cultural principles that really work for them as a team. It’s that culture that allows Bench to have people keep figuring stuff out and powering their growth. It’s not about Ian at all. It’s about the people in the rooms he’s not even in, talking about what the company is going to do next, having the best ideas surface to the top, and having a team that can carry it out successfully. On innovation Innovation isn’t doing new things for the sake of doing new things. As a culture, Bench is very focused on the problems they’re trying to solve — and then what naturally pops out the other end is new. You can’t force innovation. You can just set it up with the right ingredients and let it happen. The importance of simple, effortless, and portable bookkeepingWhat it really comes down to is: you should have this stuff at your fingertips. You need to know if your business is making money, if you’re still going to be making it months from now, how to file your taxes, and so on. But you don’t need to be spending hours of your own effort. Part of being a successful business is having an awesome team around you that can let you do awesome things without you having to put in a lot of effort. Bench rejects the idea of garbage in, garbage out (i.e. that you’re responsible for your books being wrong because you told your bookkeeper the wrong things). The way they’ve built their culture is: we care about your books being right. They take responsibility for your finances the same way Ian takes responsibility for his daughter not running out of the street. Will he let her get run over just because she didn’t look both ways before crossing? Of course not. And you need someone like that on your team. Tips for business leaders Once your business becomes more than just you, it’s all about the people you bring on. Your job must switch from having an awesome strategy to making sure the people and culture are the strongest they can be. That was the point Bench really started taking off. Have a clear understanding of what you’re here to do in the world, have everything come from that understanding, and just do it. That’s integrity and a powerful foundation for all your endeavours.ResourcesIan Crosby | Twitter | Bench Texas Tax rate at 80% of 8.25%
Summary:Ian Crosby, co-founder and CEO of Bench Accounting gives an overview of his accounting company and how it takes care of its customers. Bench helps entrepreneurs with their bookkeeping needs by making it simple, affordable, and easy. Crosby discusses the innovative approach of Bench, gives advice to entrepreneurs, and talks about wanting to help people with their accounting needs.Show Notes:● 0:25 - Ian Crosby is the co-founder and CEO of Bench Accounting, an accounting company that fully handles entrepreneurs’ accounting needs.● 1:10 - How Bench Accounting was founded● 2:42 - Services Bench Accounting offers● 4:37 - How Bench Accounting is helpful for entrepreneurs● 5:30 - Why the Bench mission and messaging is different than those of other companies● 8:05 - Why Bench accounting focuses on bookkeeping and considers it the foundational piece of accounting● 10:20 - Provides confidence and reliability that there are no mistakes in the books● 12:05 - The Checklist Manifesto,a book about emergency checklists and how Bench accounting uses it● 13:44 - The advantages of charging a fixed price● 16:05 - Manual versus automated bookkeeping - which is better?● 20:00 - Why the government shut-down was a big problem● 20:45 - The biggest challenges to starting and running an innovative company● 22:09 - Why Crosby avoids surface-level efficiency● 23:30 - Crosby’s motivations - solving problems and making a contribution to society3 Key Points:1. Bench Accounting takes full responsibility for entrepreneurs’’ bookkeeping needs.2. Companies need to find the balance between manual and automated bookkeeping.3. Bench is focused on helping people solve their accounting problems.Tweetable Quotes:- “There must be a different way to do business. We must be able to create theseinstitutions that really make a difference in people’s lives.” - Ian- “No one's really taking responsibility on a massive scale that it’s done right.” - Ian- “No one has gone out and built with the kind of philosophy that we have.” - IanResources Mentioned:● bench.co● The Checklist Manifesto by Atul Gawande See acast.com/privacy for privacy and opt-out information.
Interview: Ian Crosby of Bench on How to Build Something People Want to Buy
Ian Crosby, co-founder and CEO of Bench, talks with us about their journey from a totally manual process to something vastly more efficient and scalable. He also talks about how to think differently about the problems you’re solving and creating something Learn more about your ad choices. Visit megaphone.fm/adchoices