Dianne Wilkins's guest appearances

Dianne Wilkins

Fearless Creative Leadership

Real Famous

The Drum Arms Podcast

Kat Gordon

Chris Hirst

Gareth Kay

Tom Goodwin

Tiffany Rolfe

Andrea Ring

Wendy Clark

Cindy Gallop

Vanessa Friedman

Calvin Klein

Lisa Congdon

Turner Duckworth

Brian Collins

Carolyn McCall

Lizzie Widhelm

OwlTail

This is a conversation with Dianne Wilkins, the CEO of Critical Mass. Di has been with the company since 1998 when she left her previous career behind to take on the global Saab account for the then young agency. She’s since helped grow the business from 25 people to over 1,000 people in 12 offices all over the world. Enjoy!

This is a conversation with Dianne Wilkins, the CEO of Critical Mass. Di has been with the company since 1998 when she left her previous career behind to take on the global Saab account for the then young agency. She’s since helped grow the business from 25 people to over 1,000 people in 12 offices all over the world. Enjoy!

Dianne Wilkins - Global CEO, Critical Mass

'The Team Builder'. Dianne Wilkins is the CEO of Critical Mass - a global digital experience design agency. She is also a talent magnet, drawing people to her with her openness and her commitment to their success. She is also a survivor. We talked about her willingness to jump in, the tragedy that changed her life, and the role that ice cream played in shaping her remarkable career. Let me know what you think. 

'The Team Builder'. Dianne Wilkins is the CEO of Critical Mass - a global digital experience design agency. She is also a talent magnet, drawing people to her with her openness and her commitment to their success. She is also a survivor. We talked about her willingness to jump in, the tragedy that changed her life, and the role that ice cream played in shaping her remarkable career. Let me know what you think.

Ep 44: Dianne Wilkins of Critical Mass on Being True To Herself

A five minute edited highlight of our full length conversation

A five minute edited highlight of our full length conversation

Ep  44: Dianne Wilkins - In 5

The shiny lights and glimmer of the advertising and creative world don’t often cast their gaze to Calgary — unless, of course, you’re talking about Critical Mass. The highly-awarded experience design agency proudly calls Calgary home and Dianne Wilkins, Critical Mass CEO is fiercely loyal to those roots. Those Canadian lights shine brightly both at home and at their offices around the globe where the Critical Mass culture stays true, no matter the country or city. Wilkins is all-kinds-of-grounded and has a very interesting pathway to today. She thrives where some recoil — when the pressure is on, when time is short, when speed is the order of the day, when situations are uncomfortable. And, oh, by the way, it’s always done with plenty of smiles, wit and a keen sense of being “real.” Our conversation, recorded during SXSW in the courtyard of a South Austin boutique (long story), is revealing, filled with candor and decidedly real.

The shiny lights and glimmer of the advertising and creative world don’t often cast their gaze to Calgary — unless, of course, you’re talking about Critical Mass. The highly-awarded experience design agency proudly calls Calgary home and Dianne Wilkins, Critical Mass CEO is fiercely loyal to those roots. Those Canadian lights shine brightly both at home and at their offices around the globe where the Critical Mass culture stays true, no matter the country or city. Wilkins is all-kinds-of-grounded and has a very interesting pathway to today. She thrives where some recoil — when the pressure is on, when time is short, when speed is the order of the day, when situations are uncomfortable. And, oh, by the way, it’s always done with plenty of smiles, wit and a keen sense of being “real.” Our conversation, recorded during SXSW in the courtyard of a South Austin boutique (long story), is revealing, filled with candor and decidedly real.