Steve Geelan's guest appearances

Steve Geelan

The IAB Australia Podcast

Andrew Bloom

John Broome

Steve Brown

Nic Jones

Ricky Chanana

Mark Henning

Simon Williams

Gai Le Roy

Ben Green

Sonia Carreno

Chris Blackburn

Jonathan Mandel

Phil Cowlishaw

Jessica Miles

Amanda Tarpey

OwlTail

Yun Yip

MediaMath

Out-of-home (OOH) advertising as we know it has been around since the early 1800s but has recently gone digital – and it’s quickly becoming a big part of the digital ecosystem. The digital component now makes up over 50% of the entire OOH market in Australia. IAB Australia has convened a Digital Out of Home (DOOH) Taskforce to examine and analyse this exciting rising star of advertising and in this episode we talk to taskforce members Yun Yip, VP Partnerships &amp; Country Manager at MediaMath AUNZ, and Steve Geelan, Group Director - Channel and Solutions at oOh! about programmatic DOOH, scale, inventory and how Australia compares with other markets.

Digital Out of Home Advertising in Australia - with Yun Yip of MediaMath and Steve Geelan of oOh!