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8 of The Best Podcast Episodes for Eman Zabi. A collection of podcasts episodes with or about Eman Zabi, often where they are interviewed.

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8 of The Best Podcast Episodes for Eman Zabi. A collection of podcasts episodes with or about Eman Zabi, often where they are interviewed.

Updated daily with the latest episodes

081: How to Write Copy That Creates Sales for Your Next Launch with Eman Zabi of The Scribesmith [Business Basics Series]

The LaziMILLENNIAL Lounge for Multi-Passionate Millennials
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Copywriting is a necessary skill if you want to sell a product or service. The words you use to market your business are the key to converting curious people into paying customers!

Eman Zabi walks us through the process of designing and writing launch copy that helps you build a successful launch.

Eman Zabi is a launch copywriter and strategist working with businesses launching courses and membership platforms. Eman and her team take a data-driven approach to conversion crafting copy that is entertaining, engaging, and most importantly, gets results.  

Follow Eman on Instagram or visit The Scribesmith website.

Learn more about The Conversion Kit.

Also mentioned in this episode:

Kira Hug

The Copywriter Club

Follow LaziMILLENNIAL on Instagram.

Join our community of multipassionate millennials at!


Elephant Funeral has provided The LaziMILLENNIAL Lounge Podcast with written permission to use his song “Streetlights” in podcast episodes. Check out more of his amazing music on YouTube, SoundCloud, and Instagram.

Apr 21 2020



Eman Zabi, How to Make Copywriting More Human - InnovaBuzz 270

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In this episode, I’m really excited to have as my guest, Eman Zabi a launch copywriter and founder of the Scribesmith. Eman started her career writing about climbing Mount Kilimanjaro, which then led to work as an outdoor copywriter before her love of research led her to work primarily in the the launch space.

In our discussion, Eman and I talked about:

  • Her research process which involves acting like the audience
  • What can be learned from the voice of the customer
  • Using humour and personality in copywriting

Listen to the podcast to learn more.

Show Notes and Blog

The Podcasts

Mar 16 2020



#027: Overcoming Adversity as an Ethnic Minority in Business with Eman Zabi

The Quiet Rebels Podcast
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Have you ever had someone doubt you as a business owner because of how you look?

Today, I’m bringing on a special guest, Eman Zabi, who is the go-to person I think of when it comes to building resilience as an online business owner.

Why? Because she’s had to dodge the curveballs and leap over the hurdles placed in her path by people who see her colour before her brilliance.

Yep, today’s conversation is a little different than what we’ve spoken about on the podcast so far, but I believe that it was an important one for us to tune into.

Listen closely as Eman shares her story of how:

  • She wrote 6 sales pages for only $500 (altogether, not each!)
  • She handled project rejections after prospective clients learned about her ethnic background
  • She incorporates martial art mentalities into her business

And so much more!

If you liked this conversation, please screenshot this episode and tag us in your insta-stories @Eman.Zabi and @MaikeeTsang!

For the full episode show notes of where to find Eman and the other podcast episodes she’s been featured on, head to

Dec 05 2019


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Eman Zabi started a copywriting business in the upstairs bedroom of her parents’ house in Qatar. Now the founder and copywriter behind The Scribesmith, Eman and her team work with entrepreneurs launching courses and membership platforms.  

Eventually, she realized that her love of research meant that her skills were best suited to the launch space. With a background in neuromarketing, international politics, and economics, Eman and her team take a strong research-driven approach to create copy that maximizes ROI, or as they like to say, gets clients an air-punching bottom line. 

Eman now lives in Vancouver with her cat (Scribesmith’s Chief Officer of Cuddles), traveling every other month, drinking copious amounts of tea, and complaining about how it doesn’t rain enough.

This week on the Get Paid Podcast Eman joins us to chat about investing in mentorship and building relationships, and what being a young, brown, Muslim woman in business can sometimes feel like. 

“I think there's so much noise in our industry and there's nothing I would hate more to be than to be adding to it. So until I have something that’s different and can an impact, I don’t see the point in creating a course” — Eman Zabi

This Week on the Get Paid Podcast

  • When time-based retainers are a bad idea (and when they're great) [4:18]  
  • Eman's origin story  [8:35] 
  • Why Eman invested in mentorship from the get-go [16:24]
  • Why having a unique name pays off (Eman and Claire's meet cute) [19:40]

  • Milking the climb up Kilimanjaro [21:21]

  • Showing up and doing the work to build relationships [22:49]
  • Why Eman was nervous about having a personal brand [34:29]
  • Being Muslim and a business owner [46:46] 
  • Moving to Canada for the squirrels [50:53]
  • A crash course in immigrating to Canada [51:28]
  • Building a small team [57:28] 
  • Having systems in place before shit hits the fan [1:02:28] 

Resources Mentioned:

Connect with Eman Zabi:

The Most Important Training for Course Creators 

If you're like me, you've heard the talk: “Evergreen funnels aren't effective. Only certain types of businesses can actually sell on autopilot”. But, that's not true at all. I’ve made $50,000 in revenue with Mariah Coz’s evergreen funnel strategies. 

Now, you can walk through her entire system in her free class: ‘How To Sell More Courses With An Evergreen Sales Funnel’.  It's kinda insane how detailed she gets in this training. Visit to get it right now. 

Now it’s time to GET PAID

Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies and be sure to share your favorite episodes on social media.

Now, it’s time to go get yourself paid.

Oct 03 2019

1hr 8mins


109: Attracting Clients with Your Message with Eman Zabi

The Connected Yoga Teacher Podcast
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The Connected Yoga Teacher Podcast

109: Attracting Clients with Your Message with Eman Zabi


Your business is about you, but does your branding and website copy reflect who you are as a yoga teacher, and showcase your unique personality and voice? Eman helps business owners “put the personality back in your business” and she has some tips for you to get started doing the same.

Eman is the founder of The Scribesmith, and she puts her background in Political Science, Econometrics and Neuromarketing to good use in her business. She works with clients from the outdoor, fitness and wellness industry to help them create copy that makes their businesses sound human, capture the essence of the person behind the business, and stand out from the hundreds of other similar offerings.

Particularly in the yoga industry, the human aspect is so important, because a lot of times, our students work with us because they like us, and our style and our personality.

That’s why personality-driven copy on our websites is so important. Eman shares why it’s so important to share your story, what your brand is as a yoga teacher, and some tips for how to capture your unique voice and convert it into copy.

If you're feeling like your website reads like a robot wrote it, or if your branding and copy just don't stand out among hundreds of other yoga business owners out there, you are going to love this episode.

Key Takeaways:

[3:22] Shannon introduces her guest for this episode - Eman Zabi.

[5:03] Where did Eman get started with her journey of copywriting, particularly for wellness businesses?

[7:27] Has Eman ever encountered a situation where she thought that she should pivot away from working with businesses in this space?

[9:20] What benefits has Eman seen in businesses when they niche down and speak to a specific audience? Eman explains more about the Return on Investment (ROI) of branding and differentiation.

[12:38] What does "brand" actually mean for yoga teachers or yoga studios?

[13:24] Eman shares some tips on how to connect with your brand.

[16:00] How can you start to dig in and showcase more of who you are?

[17:34] How much is too much when it comes to sharing?

[19:17] What are Eman's thoughts on how to choose a name for your business?

[20:53] Listener question from Pili Bailey: How can I share my story while weaving together yoga and aromatherapy?

[22:25] What helped Eman along the way to develop her homepage? How can yoga teachers and yoga studio owners apply that to their own homepages?

[25:52] Shannon and Eman discuss the call-to-action on your website, and how this ties in with a sales funnel.

[28:10] What is Eman's advice to yoga teachers who haven't found their niche?

[30:57] How can you own your story and share who you are without feeling embarrassed?

[34:21] Eman shares more about an email marketing campaign that really made an impact.

[36:56] How does Eman create amazing subject lines? She also dives into what makes a great email with some examples.

[44:19] How can you deal with people who unsubscribe from your email list?

[45:12] Eman leaves us with some final tips on how to dig into your own voice in your copy.

[46:44] Shannon shares her biggest takeaways from her interview with Eman, and leaves you with some homework!


Gratitude to our Sponsor Schedulicity

Quotes from this episode:

"It just made sense to be writing about a space that was such a big part of my life."

"The yoga studios here, particularly, I found that they really have to find really unique ways of telling their stories - they need to stand out."

"As a yoga studio owner, if you invest in your branding and in your story, you're using that to differentiate yourself."

"Just bringing a part of yourself to the table and using that to connect with others - it's one of the easiest and most effective ways of standing out."

"We like to work with people we like, and you cannot like people don't know."

"How much you share comes down to who your audience is, and it comes down to knowing your audience."

"As a business owner, you have the luxury of being able to pivot your business when you feel like it isn't working."

"If I put myself out there, I'm able to reach more people. And if I'm able to reach more people, I'm able to help more people."

"Email marketing, I think, is the most underutilized tool in the fitness industry."

Mar 25 2019



EP94: Strategies to Minimize Imposter Syndrome for Entrepreneurs with Eman Zabi

The Business of Becoming with Lori Kennedy
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Today we’re going to go deep and talk about something that affects even the most successful people - Imposter Syndrome! This quote from Maya Angelou pretty much sums it up, “I’ve written 11 books and even now I think they’re going to find me out.”

You see no matter what stage of the game you’re in, imposter syndrome is a real thing. It’s likely never going to go away but there are things that can help dissipate it so that it doesn’t stand in your way of moving forward.

Eman Zabi is a copywriter and joins me today for an open and honest conversation about her experiences with imposter syndrome and the steps she’s taken to move through the feelings. We talk about how as she has moved more into being true to herself and growing in her self-worth the imposter feelings are lessening.

She actually credits imposter syndrome for her success so far. If you’ve ever felt like a fraud or been worried that someone was going to “find you out”, this episode is for you!

More About Eman Zabi

Eman Zabi is the copywriter and brand strategist behind The Scribesmith, where she crafts high-converting copy infused with personality and entertainment for brands that aren’t afraid to stand out.

You can connect with Eman via her website, Facebook and Instagram.

In This Episode We Talk About...

  • Who Eman is and her business - The Scribesmith, copywriting business
  • How Eman felt like she wasn’t offering anything unique, just a voice in the crowd
  • What we mean when we talk about Imposter Syndrome - feeling like a con artist and that you’re going to get “found out”
  • What Lori has started to do to help the Imposter Syndrome dissipate - put it out there that she operates under the assumption that she doesn’t know anything
  • The first time Eman felt like a fraud - when people wanted to pay her for her copywriting services
  • A reminder that no matter what stage of the game you’re in Imposter Syndrome is a thing
  • How imposter syndrome was blocking Eman from charging what her work was worth
  • The steps Eman took to minimize imposter syndrome
  • Why imposter syndrome is like climbing a mountain ~ and Eman knows because she climbed a real one!
  • Why it’s exhausting to always live in the “growth phase” and why it’s ok to rest
  • Why collecting testimonials can really help
  • FUN FACT: What this podcast was going to be called before its current name
  • How Eman integrates her values of social responsibility and meaning to her work, which helps with imposter syndrome and just in general helps her feel better about what she does
  • How finding her purpose and WHY helped her move through imposter syndrome
  • How she has learned that putting herself out there attracts the people that she wants to work with and repels the people she doesn’t want to support
  • Why finding a community and mastermind has been very helpful for her
  • How her business has changed and grown since she started working through imposter syndrome

Here’s How To Subscribe & Leave A Review (pretty-please):

Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast in iTunes.

And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.

Let’s Keep The Conversation Going… 

How does imposter syndrome show up for you? What tools do you use to move through it? Let me know below or visit me on Instagram (my current social platform of choice) and send me a message there to let me know what you want to hear more about (I respond to all Instagram DMs personally - promise!) 

You can also join my free online community to connect with more than 12 000 other health and wellness professionals just like you to ask questions, share wins and struggles and get lots of support from me and my team! We have a ton of free, live training coming up in the group this fall. I hope to see you there.

Jan 31 2019



Powerful Branding Tips with Eman Zabi from The Scribesmith

Mastering the Business of Yoga
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This week on the podcast I am joined by Eman Zabi from The Scribesmith. Eman is a brand strategist based out of Vancouver, BC and she's here to share some of her top branding tips for yoga teachers and studio owners. 

On this episode we talk about how to create a brand story, the key questions to ask yourself when it comes to creating a powerful brand, how to create a cohesive message and copy for your brand, how to figure out your target market and communicate with them and much more. 


I am super excited to announce a brand new partnership with Schedulicity! Schedulicity is an online booking software that allows you to do everything from booking clients, to taking payments, to communicating with your clients. I personally love Schedulicity because I can do all of my booking through one easy platform. This week's Schedulicity hot tip of the week is with Anna!

If you've been wondering how an online schedule can help you with your business, email Schedulicity at or visit for a chat with one of their support rockstars!

BLISSED is an online wellness platform and community, which offers programs to help you feel fully ALIVE! Their Simply Awaken Program is a 21 Day commitment for a total mind, body and soul Reset… It’s a great program to kick off the New Year and take control over your health. For 21 days, you complete an elimination diet while increasing fat and vegetable intake with the beneficial practice of intermittent fasting. Everything is organized and planned for you with weekly grocery lists, meal plans and delicious recipes. Enjoy access to a full library of yoga video’s for different styles, energy levels and time commitments with a focus on cleansing. In addition, there is a mindfulness library with guided meditations and journal prompts to track your progress and go deeper into Self awareness. This is NOT a one and done program.. its to teach you to notice how different foods and practices effect you. Simply Awaken encourages you to advocate for a higher standard of health in your life. Go to  and use promotion code: iamblissed (all one word) for 25% off their program. What do you think…. just 21 days to reclaim your health and your life.

Jan 14 2019

1hr 3mins


TCC Podcast #82: Slow Down on Your Climb to the Top with Eman Zabi

The Copywriter Club Podcast
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Copywriter Eman Zabi joined Kira and Rob for the 82nd episode of The Copywriter Club Podcast and we had a great conversation. She became a copywriter a little over a year ago, but in that time has accomplished more than many writers with several years of experience. We talked about her experience in The Copywriter Accelerator […]

The post TCC Podcast #82: Slow Down on Your Climb to the Top with Eman Zabi appeared first on The Copywriter Club.

Mar 13 2018