Dan Lowden's guest appearances

Dan Lowden

B2B Growth

The Marketer's Journey

Marketing Today with Alan Hart

Katherine Calvert

Ryan Bonnici

Steve Pacinelli

Edwin Abl

Andy Crestodina

Latane Conant

Maria Pergolino

Brian Kardon

Anthony Kennada

Jake Sorofman

Randy Frisch

Melissa Sargeant

Jon Miller

Tim Matthews

Dan Frohnen

OwlTail

On this episode of The Marketer’s Journey, I interview Dan Lowden, CMO at HUMAN, a cybersecurity company formerly known as White Ops. Dan is a passionate marketer and storyteller, and he’s held several positions throughout his career including CMO, founder and even head chef. During the episode, we discuss the path to becoming a CMO, meeting customers in a human way, brand storytelling and much more.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:Passion rules at the end of the day. When it comes to hiring processes, building a brand narrative and carrying forward your company’s key messaging, the passion behind it all is the secret ingredient for success. If you can’t have passion, then intrigue that has the potential to turn into passion is the next runner up.Case studies are more crucial now than ever before. With the rise of digital and virtual video conferencing due to the pandemic, impactful case studies demonstrating tangible examples of your company’s work are key for connecting and engaging with your customers.Demonstrate your wins. Dan mentioned that so much of the news today is about losing, so it’s important to show off your wins in a compelling way. Paint a picture of your success like you’re crafting a scene from a movie, and trust that your buyers will connect with your narrative on an emotional level. Learn more about HUMAN here: https://www.humansecurity.com/Learn more about Dan here: https://www.linkedin.com/in/danlowden/

On this episode of The Marketer’s Journey, I interview Dan Lowden, CMO at HUMAN, a cybersecurity company formerly known as White Ops. Dan is a passionate marketer and storyteller, and he’s held several positions throughout his career including CMO, founder and even head chef. During the episode, we discuss the path to becoming a CMO, meeting customers in a human way, brand storytelling and much more.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:<ul><li>Passion rules at the end of the day. When it comes to hiring processes, building a brand narrative and carrying forward your company’s key messaging, the passion behind it all is the secret ingredient for success. If you can’t have passion, then intrigue that has the potential to turn into passion is the next runner up.</li><li>Case studies are more crucial now than ever before. With the rise of digital and virtual video conferencing due to the pandemic, impactful case studies demonstrating tangible examples of your company’s work are key for connecting and engaging with your customers.</li><li>Demonstrate your wins. Dan mentioned that so much of the news today is about losing, so it’s important to show off your wins in a compelling way. Paint a picture of your success like you’re crafting a scene from a movie, and trust that your buyers will connect with your narrative on an emotional level. </li></ul>Learn more about HUMAN here: <a href="https://www.humansecurity.com/" rel="nofollow" target="_blank">https://www.humansecurity.com/</a>Learn more about Dan here: <a href="https://www.linkedin.com/in/danlowden/" rel="nofollow" target="_blank">https://www.linkedin.com/in/danlowden/</a>

Ep #77: Being Human with the Right Content at The Right Time w/ Dan Lowden

During this 213th episode of “Marketing Today,” host Alan Hart interviews Dan Lowden, the Chief Marketing Officer at White Ops.On the show today, we talk about marketing and cybersecurity. We get into fraud and fraud detection, including two significant cases where White Ops was one of the leaders in identifying fraud. You're going to learn a lot about fraud and why marketers should care about it.Lowden explains some of the complex problems White Ops addresses that marketers need to be thinking about today. He says, "The goal here is to ensure brands from a marketing integrity perspective, from an advertising integrity perspective, are engaging with real humans." We talk about the types of threats White Ops sees right now and how this bad data can affect marketing teams. Lowden says, "Every company in the world right now is being attacked." He encourages us to stand up to these threats. Then he tells two stories about how WhiteOps helped to identify fraud. He emphasizes, “We don't underestimate how smart these bad actors are." Throughout this episode, Lowden makes a case for why stopping fraud is a massive opportunity for marketers.Highlights from this week's “Marketing Today”: Dan's path from being a chef to becoming a marketing CMO. 01:33What led Dan into the cybersecurity space. 03:15The sophisticated problems White Ops addresses. 04:51The growing demand for fraud prevention. 06:43Using a tag on your sites to track bots. 14:35The story of a group of bad actors WhiteOps helped detect. 16:06The economics of cybercrime. 20:04The Ice Bucket CTV fraud. 20:57Recent investments in White Ops. 25:58Marketing White Ops. 27:56Is there an experience in his past that defines who he is today? 30:40What is the advice Dan would give to his younger self? 32:34The most impactful purchase he has made in the last 6-12 months of $100 or less. 34:40Are there any brands, companies, or causes that Dan follows that he thinks other people should take notice of? 35:41Dan's take on the top opportunity and threat facing marketers today. 37:59 Resources Mentioned:White OpsEpisode 73 on Ad Fraud with Augustine FouEpisode 177 on Ad Fraud Myths with Augustine FouEpisode 194 on Uber Ad Fraud case with Kevin FrischEpisode 201 on Ad Fraud with Jampp founder Diego MellerThe Hunt for 3ve – whitepaper on the largest bot fraud by Google and White OpsCTV Ad Fraud - ICEBUCKETThe investment received from Goldman Sachs and ClearSky SecurityTeslaDisneyMasterclass with Bob IgerSubscribe the podcast:Listen in iTunes (link: http://apple.co/2dbdAhV)Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)Listen in Spotify (Link: http://spoti.fi/2mCUGnC )Connect with the Guest:https://www.linkedin.com/in/danlowden/https://twitter.com/WhiteOpshttps://www.instagram.com/whiteopshumans/Connect with Marketing Today and Alan Hart:http://twitter.com/abharthttps://www.linkedin.com/in/alanharthttp://twitter.com/themktgtodayhttps://www.facebook.com/themktgtoday/https://www.linkedin.com/company/marketing-today-with-alan-hart/Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.  Hosted on Acast. See acast.com/privacy for more information.

During this 213th episode of <a href="https://www.marketingtodaypodcast.com/" rel="nofollow" target="_blank">“Marketing Today,”</a> host <a href="https://www.linkedin.com/in/alanhart/" rel="nofollow" target="_blank">Alan Hart</a> interviews <a href="https://www.linkedin.com/in/danlowden/" rel="nofollow" target="_blank">Dan Lowden</a>, the Chief Marketing Officer at White Ops.On the show today, we talk about marketing and cybersecurity. We get into fraud and fraud detection, including two significant cases where White Ops was one of the leaders in identifying fraud. You're going to learn a lot about fraud and why marketers should care about it.Lowden explains some of the complex problems White Ops addresses that marketers need to be thinking about today. He says, "The goal here is to ensure brands from a marketing integrity perspective, from an advertising integrity perspective, are engaging with real humans." We talk about the types of threats White Ops sees right now and how this bad data can affect marketing teams. Lowden says, "Every company in the world right now is being attacked." He encourages us to stand up to these threats. Then he tells two stories about how WhiteOps helped to identify fraud. He emphasizes, “We don't underestimate how smart these bad actors are." Throughout this episode, Lowden makes a case for why stopping fraud is a massive opportunity for marketers.Highlights from this week's “Marketing Today”: <ul><li>Dan's path from being a chef to becoming a marketing CMO. 01:33</li><li>What led Dan into the cybersecurity space. 03:15</li><li>The sophisticated problems White Ops addresses. 04:51</li><li>The growing demand for fraud prevention. 06:43</li><li>Using a tag on your sites to track bots. 14:35</li><li>The story of a group of bad actors WhiteOps helped detect. 16:06</li><li>The economics of cybercrime. 20:04</li><li>The Ice Bucket CTV fraud. 20:57</li><li>Recent investments in White Ops. 25:58</li><li>Marketing White Ops. 27:56</li><li>Is there an experience in his past that defines who he is today? 30:40</li><li>What is the advice Dan would give to his younger self? 32:34</li><li>The most impactful purchase he has made in the last 6-12 months of $100 or less. 34:40</li><li>Are there any brands, companies, or causes that Dan follows that he thinks other people should take notice of? 35:41</li><li>Dan's take on the top opportunity and threat facing marketers today. 37:59</li></ul> Resources Mentioned:<ul><li><a href="https://www.whiteops.com/" rel="nofollow" target="_blank">White Ops</a></li><li><a href="https://www.marketingtodaypodcast.com/73-augustine-fou-believes-programmatic-advertising-needs-to-clean-up-its-act/" rel="nofollow" target="_blank">Episode 73 on Ad Fraud with Augustine Fou</a></li><li><a href="https://www.marketingtodaypodcast.com/177-ad-fraud-myths-and-misconceptions-with-augustine-fou/" rel="nofollow" target="_blank">Episode 177 on Ad Fraud Myths with Augustine Fou</a></li><li><a href="https://www.marketingtodaypodcast.com/194-historic-ad-fraud-at-uber-with-kevin-frisch/" rel="nofollow" target="_blank">Episode 194 on Uber Ad Fraud case with Kevin Frisch</a></li><li><a href="https://www.marketingtodaypodcast.com/201-an-ad-fraud-warning-to-marketers-from-reformed-provider-jampp/" rel="nofollow" target="_blank">Episode 201 on Ad Fraud with Jampp founder Diego Meller</a></li><li><a href="https://services.google.com/fh/files/blogs/3ve_google_whiteops_whitepaper_final_nov_2018.pdf" rel="nofollow" target="_blank">The Hunt for 3ve</a> – whitepaper on the largest bot fraud by Google and White Ops</li><li><a href="https://www.whiteops.com/blog/giving-fraudsters-the-cold-shoulder-inside-the-largest-connected-tv-bot-attack" rel="nofollow" target="_blank">CTV Ad Fraud - ICEBUCKET</a></li><li><a href="https://www.whiteops.com/newsroom/white-ops-receives-investment-from-goldman-sachs-merchant-banking-division-and-clearsky-security-to-support-next-phase-of-growth" rel="nofollow" target="_blank">The investment received from Goldman Sachs and ClearSky Security</a></li><li><a href="https://www.tesla.com/" rel="nofollow" target="_blank">Tesla</a></li><li><a href="https://www.disney.com/" rel="nofollow" target="_blank">Disney</a></li><li><a href="https://www.masterclass.com/classes/bob-iger-teaches-business-strategy-and-leadership" rel="nofollow" target="_blank">Masterclass with Bob Iger</a></li></ul>Subscribe the podcast: <a href="Users/alanhart/Dropbox/Podcast/Raw%20Files/204%20-%20Sterling%20Snow%20-%20Divvy/Write%20ups/Listen%20in%20iTunes" rel="nofollow" target="_blank">Listen in iTunes</a> (link: <a href="http://apple.co/2dbdAhV" rel="nofollow" target="_blank">http://apple.co/2dbdAhV</a>) <a href="http://bit.ly/2Rc2kVa" rel="nofollow" target="_blank">Listen in Google Podcasts</a> (link: <a href="http://bit.ly/2Rc2kVa" rel="nofollow" target="_blank">http://bit.ly/2Rc2kVa)</a> <a href="http://spoti.fi/2mCUGnC" rel="nofollow" target="_blank">Listen in Spotify</a> (Link: <a href="http://spoti.fi/2mCUGnC" rel="nofollow" target="_blank">http://spoti.fi/2mCUGnC</a> )Connect with the Guest: <a href="https://www.linkedin.com/in/danlowden/" rel="nofollow" target="_blank">https://www.linkedin.com/in/danlowden/</a> <a href="https://twitter.com/WhiteOps" rel="nofollow" target="_blank">https://twitter.com/WhiteOps</a> <a href="https://www.instagram.com/whiteopshumans/" rel="nofollow" target="_blank">https://www.instagram.com/whiteopshumans/</a>Connect with Marketing Today and Alan Hart: <a href="http://twitter.com/abhart" rel="nofollow" target="_blank">http://twitter.com/abhart</a> <a href="https://www.linkedin.com/in/alanhart" rel="nofollow" target="_blank">https://www.linkedin.com/in/alanhart</a> <a href="http://twitter.com/themktgtoday" rel="nofollow" target="_blank">http://twitter.com/themktgtoday</a> <a href="https://www.facebook.com/themktgtoday/" rel="nofollow" target="_blank">https://www.facebook.com/themktgtoday/</a> <a href="https://www.linkedin.com/company/marketing-today-with-alan-hart/" rel="nofollow" target="_blank">https://www.linkedin.com/company/marketing-today-with-alan-hart/</a><a href="https://www.patreon.com/marketingtoday" rel="payment nofollow" target="_blank">Support the show: https://www.patreon.com/marketingtoday</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information. Become a member today and listen ad-free, visit <a href="https://plus.acast.com/s/marketingtoday" rel="payment nofollow" target="_blank">https://plus.acast.com/s/marketingtoday</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

213: Battling Bot Fraud with White Ops CMO Dan Lowden

In this episode we talk to Dan Lowden, CMO at White Ops.  Are you able to easily track &amp; analyze the reach of your organic LinkedIn content? If not, you may want to check out a tool we've been using here at Sweet Fish: SHIELD Use the promo code B2BGROWTH for a 25% Discount  Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in &lt; 1 minute.

In this episode we talk to Dan Lowden, CMO at White Ops. Are you able to easily track &amp; analyze the reach of your organic LinkedIn content? If not, you may want to check out a tool we've been using here at Sweet Fish: SHIELD Use the promo code B2BGROWTH for a 25% Discount Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: <a href="http://sweetfishmedia.com/big3" rel="noopener nofollow" target="_blank">http://sweetfishmedia.com/big3</a> We'll never send you more than what you can read in &lt; 1 minute.

1200: How to Spot Bot Traffic (& Its Impact on Marketing) w/ Dan Lowden