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Janna Bastow

17 Podcast Episodes

Latest 28 Jan 2023 | Updated Daily

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Building better product roadmaps | Janna Bastow (Mind the Product, ProdPad)

Lenny's Podcast: Product | Growth | Career

Janna Bastow is a former product manager, and currently the CEO and co-founder of ProdPad. She also co-founded Mind the Product, a community for PMs, which has grown to 300,000 members across the world. In today’s podcast, Janna discusses the limitations of timeline-based Gantt charts and her “Now/Next/Later” framework. She also shares stories about hosting conferences and gives some great tips on how to improve your presentation skills and cope with performance anxiety.—Find the full transcript here: https://www.lennyspodcast.com/building-better-product-roadmaps-janna-bastow-mind-the-product-prodpad/#transcript—Where to find Janna Bastow:• Twitter: https://twitter.com/simplybastow• LinkedIn: https://www.linkedin.com/in/jannabastow• The ProdPad newsletter: https://www.prodpad.com/newsletter/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Formsort: https://formsort.com/lenny• Coda: http://coda.io/lenny• Amplitude: https://amplitude.com/—Referenced:• Mind the Product: https://www.mindtheproduct.com/• The Trouble with Traditional Roadmaps: https://www.prodpad.com/resources/guides/ditch-the-timeline-roadmap/the-trouble-with-traditional-timeline-roadmaps/• ProdPad’s Sandbox: https://www.prodpad.com/sandbox/• Geoffrey Moore’s product vision template: https://www.prodpad.com/blog/product-vision-template/• The Art of Profitability: https://www.amazon.com/Art-Profitability-Adrian-Slywotzky/dp/0446692271• The Sandman on Netflix: https://www.netflix.com/title/81150303• Startups for the Rest of Us podcast: https://www.startupsfortherestofus.com/• Christina Wodtke on Twitter: https://twitter.com/cwodtke—In this episode, we cover:(01:10) Janna’s background(05:28) How the community evolved at Mind the Product(08:22) The tricky logistics of putting together a conference(10:48) Are conferences profitable?(13:00) How Janna developed her storytelling and presentation skills(16:44) How to fight performance anxiety(19:25) Mistakes are humanizing—how to power through and deliver your presentation(22:11) The limitations of traditional timeline roadmaps(25:00) Janna’s Now/Next/Later framework(28:08) How to work without the structure of dated timelines, and why soft launches are important(32:57) What great product teams are doing well(35:05) The importance of retrospectives(36:45) How to shift the culture at larger companies(39:43) How ProdPad creates better product management practices(42:04) How to learn the Now/Next/Later framework(46:59) Geoffrey Moore’s product vision template(48:36) Lessons for PMs interested in becoming founders(50:48) Lightning round—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe


16 Oct 2022

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BDTP. Now/Next/Later Roadmapping with Janna Bastow

UI Breakfast: UI/UX Design and Product Strategy

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Janna Bastow, co-founder of ProdPad. You'll learn why product teams are moving away from time-based roadmaps, how this framework allows flexibility, and why it’s okay to apply only some parts of a methodology based on your situation.Please head over to the episode page for the detailed recap and key takeaways.Show notesProdPad – Janna’s productSimon Cast – Janna’s co-founder at ProdPad and Mind the ProductShape Up – a book by Ryan SingerTom Loosemore’s talk at Mind the Product 2012Mind the Product – the world’s largest community of product peopleThe Product Experience PodcastStartups for the Rest of UsProductTank – an informal meetup that brings together product peopleDovetail, Aurelius – research management tools UI Breakfast Podcast. Episode 239: Product Management for UX with Christian CrumlishDitch the Timeline RoadmapFollow Janna on LinkedIn and TwitterExplore ProdPad in Sandbox modeThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.


19 Aug 2022

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Predicting Churn | ProdPad's Janna Bastow

Retention Talk

Topics discussed in this episode:Indicators of Engaged UsersAs Janna says, they look for the number of comments on the app as it’s a clear indicator of someone testing it out to see if it works. They also look at if a user is integrating another tool on the app. Folks who fail with integrations and may not post as much aren’t likely to stick around in the long run.Predicting ChurnA huge part of what the folks at ProdPad have been doing is trying to figure out which activities people are or aren’t doing before they churn. The data is transferred to the CS team who then reach out to customers whose usage has dropped off.Iterating on Packaging and PricingA big piece that Janna and ProdPad are looking at is how to better package and price the product to provide the proper value at the right size for the right customers. Pricing is a crucial tool in retaining customers and it seems they’ve been doing it right over at ProdPad as Janna says their first customer ever is still with them.This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.


23 Mar 2022

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[120] - Organizational Alignment with Janna Bastow

Deliver It Cast

When your organization isn't pointed in the same direction, it's really hard for a Product Owner to work effectively. You can end up in pointless discussions, working on the wrong thing, and lacking a focus on real customer value. How can we help our teams and others get aligned with the same goals and visions of the company? In this episode, Janna Bastow of Mind the Product and ProdPad joins the show to discuss some of her thoughts and experience with helping achieve an organization become more aligned and ways to check in regularly to see how it is progressing. How do you work toward making sure all your ducks are in a row? Feedback: twitter - @deliveritcast email - deliveritcast@gmail.com Links: PO Coaching and Consulting - seek taiju http://seektaiju.com/index.html Janna Bastow - @simplybastow on twitter  - http://www.simplybastow.com/about/ Janna Bastow - "Product Leadership: Autonomy, Alignment, and Psychological Safety"  Marc Kadish - "Collaborative Alignment – the ‘Auftragsklarung’ framework"  Brian O'Fallon - "Organizational Alignment Will Make Or Break Your Agile Transformation"  Russell Olsen - “Shipped Is Only the Beginning: The 10/10/10 Approach to Product Rollouts” David Harris/Tom Croonesgorghs - "Bayesian Product Ranking at Wayfair"


31 Mar 2021

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Avoiding the agency trap & ADHD in Product (with Janna Bastow, CEO ProdPad, co-founder Mind the Product)

One Knight in Product

An interview with Janna Bastow. Janna is co-founder of ProdPad and Mind the Product, and inventor of the Now/Next/Later roadmap. We talk about a few things: How ProdPad started as an idea to solve a problem for Janna in her Product Management job and became a company serving thousands of Product Managers How date-based roadmaps are the devil and how to tackle management wanting false security The perils of building features for clients, falling into the trap of being an agency instead of a product company, and never getting the chance to solve big problems How Mind the Product started out and how they've pivoted to run successful events even in the middle of a pandemic (and how she misses a good flat white) Janna's recent ADHD diagnosis, what that meant to her, how she's managing it, and some of the advantages and disadvantages the condition brings to Product Management


6 Jan 2021

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Roadmaps Are Dead. Long Live Roadmaps! – Janna Bastow on The Product Experience

The Product Experience

When you have questions about roadmaps, it pays to talk to someone who has spent way too much of her life thinking about them. Janna Bastow – co-founder of both Mind the Product and ProdPad—has been trying to fix the problems of roadmaps for most of her professional life. She hacked together the first version [...] Read more »The post Roadmaps Are Dead. Long Live Roadmaps! – Janna Bastow on The Product Experience appeared first on Mind the Product.


28 Oct 2020

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The Right Way To Roadmap With ProdPad CEO & Co-Founder Janna Bastow

Build with Maggie Crowley

We know that time-based roadmaps never seem to work. But product teams still need a way to plan, coordinate, and share what they're working on both internally and externally. Enter Janna Bastow, the CEO and Co-Founder of ProdPad, who has gone on a long journey to the promised land of roadmaps. In this episode, Maggie learns from Janna the right way to think about roadmaps, how they're actually a tool for prototyping strategy, and how to get out from under the tyranny of the Gantt chart.Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can connect with Maggie on Twitter @maggiecrowley and Janna @simplybastow


9 Oct 2020

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Episode 3: Building and scaling a SaaS startup without VC funding with Janna Bastow from ProdPad.


Janna Bastow (@simplybastow) grew frustrated with the lack of tools helping product managers to do their jobs, so built her own!  Today, Janna is CEO at ProdPad which provides software for product managers all over the world.  In this episode we’ll explore how the company got started and scaled without any VC funding, through to how to scale and onboard customers effectively.


17 Jan 2020

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The Janna Bastow Hypothesis: True Product Companies Step Back, Focus, Measure, and Iterate

The Product Science Podcast

Janna Bastow is the co-founder and CEO of ProdPad. In this episode of the Product Science Podcast, we talk about how she learned how to really be agile and lean, why she started ProdPad, and how Prodpad makes product decisions. Read the show notes to learn more.


17 Sep 2019

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EP3 | Janna Bastow (ProdPad) - Value-based pricing for the win


Janna Bastow is the Founder and CEO of ProdPad. On CHURN.FM today she shares their unique approach to gamifying onboarding and how experimenting with value-based pricing helped them cross over the magic threshold to negative churn.


3 Apr 2019