Join us as we head to Brooklyn, NY to talk with Social Media/Publicity/Branding guru, Andrew Ousley of Unison Media, as he gives us pearls of wisdom about how you create YOUR story/brand on social media....plus a TON of laughs! This video is a DO NOT MISS for all artists! https://www.unison.media/ https://www.andrewousley.com/ www.screamingdivas.com
Andrew Ousley has made a career for himself by leading the market in publicity and promotion and managing some of the biggest social media accounts in the classical music world. But his passion lies creating a personal yet full experience in a trans-formative location with top notch musicians. He believes that whatever you do, you have to do it with love and passion. Attribution: ----more---- Logo: Ritzy Remix font by Nick Curtis - www.nicksfonts.com Music and Soundcello_tuning by flcellogrl / Licence: CC BY 3.0freesound.org/people/flcellogrl/sounds/195138/ Flute Play C - 08 by cms4f / Licence: CC0 1.0freesound.org/people/cms4f/sounds/159123/ "Danse Macabre - Violin Hook" Kevin MacLeod (incompetech.com) / Licence: CC BY 3.0 LicensesCC BY 3.0 - creativecommons.org/licenses/by/3.0/CC0 1.0 - http://creativecommons.org/publicdomain/zero/1.0/
Kicking off Season 2 of the OperaBiz podcast: PR guru Andrew Ousley joins the conversation for an informative talk about the state of social media for singers, what a PR firm actually does in classical music, and where he thinks this corner of the industry is going. From analytics to trends to what gets you noticed, Andrew has some great insight for singers at any level of their profession.Special Guest: Andrew Ousley.
Driven By the Desire to Give and To Learn: Andrew Ousley - Founder & President of Unison Media
Skip the Repeat
To say that Andrew Ousley is a fan of Maria Callas would be a grave understatement. Andrew and Kai talk about the powerful influence his parents have had on him (7), choosing a major in college based on learning and not job security (22), and how volunteering at a cat shelter played a role in him getting a job at EMI Records (36). They also discuss his concert series The Crypt Sessions (50) and his burger recommendations in NYC (1:22:40).
Andrew Ousley: PR Done RIGHT For Musicians + How To Create A Seriously Buzz-worthy Concert Series
What you'll hear: What his first job in the record industry taught him How the dark period after Tower Records closed led him to creating his own business The biggest mistakes people make in PR How much does it cost? Real talk about WHEN you need a PR firm The importance of STORYTELLING and how you do it The best time to hire a publicist To find out more about Andrew, Unison Media, Crypt and Catacombs concert series and his Burger project: https://www.unison.media/ https://www.deathofclassical.com/cryptsessions http://www.brgrclub.com/ I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than https://www.ficksmusic.com/discount/CRUSH Use the link above to get 10% off your order!
Ep 143-Andrew Ousley of Unison Media on PR for the Composer
The Portfolio Composer
With more than a decade of experience in the music industry, Andrew Ousley has worked with artists and organizations such as Lawrence Brownlee, Conrad Tao, Kevin Puts, Warner Music, On Site Opera and more. He has overseen the marketing, promotion, publicity and project management of fourteen #1 albums, from core classical to crossover to Fifty Shades of Grey - The Classical Album, and has built his company Unison Media into one of the the most highly-regarded publicity and marketing companies in the performing arts world. Join The Portfolio Composer community and support the creation of the platform on Patreon. Just $1/month to enable the creation of more great content to help you build your career! PR expert and entrepreneur Andrew Ousley shows us how we can clarify our story, define our brand, and better market ourselves and our music. Topics discussed in this episode: PR How the public perceives you PR=Branding=Marketing Controlling the story Slicing up the kaleidoscopic totality of your being PR is like dating Being in the public eye Slicing the personality of your brand The difficulty of talking to two audiences Make the story around your music feel momentous The question you need to ask yourself What a PR firm can do for you PR lead time Budgeting to hire a PR firm PR vs Agents Building a team Website: www.unison.media Recommended Listening: Ludwig van Beethoven, String Quartet 15 (Op. 132) Arvo Pärt, Spiegel im Spiegel Recommended Reading: David Cutler, The Savvy Musician: Building a Career, Earning a Living & Marking a Difference Milan Kundera, The Unbearable Lightness of Being: A Novel Give The Portfolio Composer podcast a Rating and Review! This post contains affiliate links.