Ask Justin featuring Gavin Baker: Small Business Marketing During the COVID-19 Pandemic
Financially Simple - Business Growth to Sale
In episode 247 of Financially Simple, Justin talks to Gavin Baker of Baker Labs, about best marketing practices while business takes a downturn during the COVID-19 pandemic. As the COVID-19 crisis takes its toll on small businesses, it’s important to keep positive and maintain a presence in your sphere of business. Justin and Gavin look at scaling back on your marketing budget, while keeping engagement with present clients and making connections to potential new clients for when the pandemic is over. Don’t forget to subscribe, and let us know how we are doing by leaving a review. Thanks for listening! __ TIME INDEX: 01:26 - Ask Justin featuring Gavin Baker: Small Business Marketing During the COVID-19 Pandemic 03:35 - Should You Stop Marketing 04:32 - Maintaining Momentum 07:21 - The Bare Minimum 10:27 - Jump-Starting a Stalled Marketing Plan 14:32 - Targeting Top Clients 20:18 - Case Example 25:28 - Communication Coaching Tips 29:55 - Marketing Tips & Tricks Going Forward 33:54 - Summary 35:36 - One Piece of Advice 38:28 - Wrap Up __ RESOURCES: Financially Simple Educational Website Financially Simple on YouTube Financially Simple podcasts are recorded on a Blue Yeti Microphone & Samsung Notebook 9. Subscribe to the Financially Simple Newsletter Ask Justin a Question NEW Book: The Ultimate Sale - A Financially Simple Guide to Selling Your Business for Maximum Profit Baker Labs Gavin Baker Shoe Dog, by Phil Knight on Audible and Amazon _____ BIO: Host Justin Goodbread, Certified Financial Planner, Certified Exit Planning Advisor, Certified Value Growth Advisor. He is a serial entrepreneur, author, speaker, educator, Investopedia Top 100 advisor, and business strategist with over 20 years of experience. Justin owns Heritage Investors LLC, a registered investment adviser with the State of Tennessee. Heritage Investors only transacts business in states where it is properly registered or is excluded or exempted from registration requirements. This material is for general information only and is not intended to provide specific advice or recommendations for individuals. To determine what is appropriate for you, please consult a qualified professional. The Financially Simple podcast provides information, guidance, and support to Small Businesses in the United States.
Gavin Baker – Investing Through a Bear Market - [Invest Like the Best, EP.167]
Invest Like the Best with Patrick O'Shaughnessy
My guest today is with past guest Gavin Baker, the founder and CIO of Atreides Management, LP. We discuss investing during a bear market and the major ways in which the COVID19 outbreak has dramatically altered the investment landscape. Please enjoy my second conversation with Gavin Baker. This episode is brought to by Koyfin. For more episodes go to InvestorFieldGuide.com/podcast. Sign up for the book club, where you’ll get a full investor curriculum and then 3-4 suggestions every month at InvestorFieldGuide.com/bookclub. Follow Patrick on Twitter at @patrick_oshag Show Notes (1:40) – How he sees the markets right now (3:06) – How he handles information uncertainty and the value spreads (5:53) – Trading in today’s market and the volatility (9:45) – How the economic activity squares with the amount of stimulus being pumped into the market (13:11) – Market Wizards: Interviews with Top Traders (13:56) – Asset tests for individual companies in this environment (19:09) – This Time Is Different: Eight Centuries of Financial Folly (20:45) – His take on software companies during the crisis (28:57) – Fast pace of change during extreme times of duress (35:14) – Space as a service (39:52) – Attention and time inside digital universes and how investors can take advantage (46:17) – Why chaos is a ladder (50:42) – It Was a Very Good Year: Extraordinary Moments in Stock Market History Learn More For more episodes go to InvestorFieldGuide.com/podcast. Sign up for the book club, where you’ll get a full investor curriculum and then 3-4 suggestions every month at InvestorFieldGuide.com/bookclub Follow Patrick on Twitter at @patrick_oshag
Gavin Baker – Tech and Consumer Growth Investing - [Invest Like the Best, EP.149]
Invest Like the Best with Patrick O'Shaughnessy
My guest this week is Gavin Baker, the founder, and manager of Atreides Management. I met Gavin in the same way I meet many of the most interesting people, on twitter. His focus is on consumer and technology growth investing, which is the topic of our conversation. We discuss many of the largest trends in these sectors, several fascinating investment cases, and also explore the videogame industry in detail—which I found especially interesting. Please enjoy my conversation with Gavin Baker. For more episodes go to InvestorFieldGuide.com/podcast. Sign up for the book club, where you’ll get a full investor curriculum and then 3-4 suggestions every month at InvestorFieldGuide.com/bookclub. Follow Patrick on Twitter at @patrick_oshag Show Notes 1:16 – (first question) – His unique view on the markets 4:00 – Distilling Apple as a growth investment 6:44 – What is the most important lever for Apple looking forward 9:01 – His view on Intel 11:03 – Most important technological changes that may dictate his investing strategy 16:20 – How do you look at a big idea, like AR, and then apply to an individual business 18:21 – Fortnite isn't a game, it's a place 18:26– Fortnite Is the Future, but Probably Not for the Reasons You Think 18:56 – His insight into video games and their ability to control attention 28:36 – How do you invest in the gaming sector 40:06 – Favorite video games 32:07 – Why gaming and customer sector allows him to find Alpha richness 34:17 – Being in the top 1% of knowledge before investing in a company 36:24 – His view on value investing today and, in the future, 41:15 – Increase of regulatory capture 42:01 – Headwinds to the tech companies today 43:50 – Thoughts on the Chinese internet market and how it impacts US markets 45:36 – How often companies look at China for ideas 46:21 – Role of alternative data in his process 49:36 – Big trends today we should be paying attention to 54:20 – the most interesting company he does not own 58:48 – Advice for new investors 1:00:17 – Non-obvious tech resources - TechMeme 1:00:50 – Favorite sci-fi character 1:01:19 – Kindest thing anyone has done for him Learn More For more episodes go to InvestorFieldGuide.com/podcast. Sign up for the book club, where you’ll get a full investor curriculum and then 3-4 suggestions every month at InvestorFieldGuide.com/bookclub Follow Patrick on Twitter at @patrick_oshag All opinions expressed by Patrick and podcast guests are solely their own opinions and do not reflect the opinion of O'shaughnessy asset management. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions. Clients of O'shaughnessy asset management may maintain positions in the securities discussed in this podcast. Clients of the podcast guest’s firm may also maintain positions in the securities discussed in this podcast.
155 - Social Media And Email Newsletters with Gavin Baker
It's No Secret with Dr T.
There are so many online marketing options available when it comes to connecting and staying in contact with your new and existing clients, customers and patients, and my guest Gavin Baker from Baker Labs, out of Knoxville Tennessee believes you've got to go with your strengths and keep your marketing strategy simple. Gavin Baker has worked with a lot of different businesses, but after evaluating his client base, he could see a strong trend towards healthcare, which is where he decided to stay. Doubling Down When you notice an area of your business that is growing faster than the rest and is making good money you need to focus your energy and consider doubling or even tripling down. This is how Baker Labs moved into working with Healthcare clients. Biggest Social Media Changes Over Past Seven Years Facebook has become even more powerful than expected, and it now owns many other platforms that used to be competitors. Google has tried and failed multiple times at building a social media platform, but as a search engine, it rules. Linkedin has become far more powerful as a business platform. The Big Four: Facebook, Instagram, Twitter & LinkedIn In all honesty, you can only do two platforms well. You can try to do more, but it's not recommended. You should have a primary and secondary platform. Facebook is always going to be the number one primary platform. Therefore your secondary platform should be picked based on your personality. Instagram Versus Twitter If you like taking photos and your business is very visual then Instagram is going to be a perfect platform, however, if you are struggling what you should take a picture of, then it may not be the best platform. If you're witty and be willing to engage consistently throughout the day, Twitter is a great platform. LinkedIn is rarely used as a secondary social media platform because it involves developing a strategy first. Tips For Instagram Use hashtags. Hashtags help you be discovered and found. Find other photos in the hashtags categories you're using start to comment and engage with the owners of the page. This will help you get noticed. But remember, if your business only services within a 30-kilometre radius from your primary location, does having engagement with another company a thousand miles away be of benefit? Which Are You More Likely To Do? You need to operate where you do your best work. Assuming Instagram and Twitter are equal: Which platform are you more likely to do? Which platform comes more easily? Most people fail at marketing because they get stuck trying to do things they're no good at and they only do it because everyone else is doing it. If you have to take a picture, but don't know what to take a picture of this wastes time and results in poor image selection, which reflects on your business. The Power of Email Newsletters With email newsletters, you can connect with a lot of people quickly, and can be turned into sales and money, especially on e-commerce websites. People love to hate email and they will constantly complain about how much they receive, but it doesn't mean they will unsubscribe, so you have to keep sending it because you never know when your message will be heard. Before You Start An Email Newsletter Map out why people usually contact you. Answer those questions. Think about what may interest your clients. What have you read that you can tell your clients? Think about the overall content If you want your email newsletters to stand out, you've got to have a Good Subject Line. You want clients to see the email and think, I want to open this right now. Link Back To Your Website If you're going to go to the effort of writing an email newsletter and be on social media, you want to get clients going back to your website, not someone else's. So if you read an interesting article or report, don't post it on social media or put it in your email newsletter and link it to their website, instead, write your blog quoting what you have read and the source, and link it to your site. Brilliant Idea. Email Newsletter Automation Newsletters can be sent monthly unless you have a lot to say then weekly is a good idea. Another email newsletter option is to set up an automation process. It can be set up as a workflow or drip email after someone has requested a free report or download from your website. Or, you can use an automated email to push out a weekly review of updated content from your website. I do this with my podcasts and blog post using Campaign Monitor, but Mail Chimp and other platforms have similar features. There's Something More Important Than The Open Rates The key is to get your information out because you do not know who is going to read it and when. It doesn't matter if a client opens the email or not, just by them seeing your business name in the subject line every month means it is not a waste of time. If they take no action and don't unsubscribe, it means they're not sick of seeing it, so keep on sending it and do not delete them from your email list. It's a cheap way of staying in touch. Purple Cow If everyone is doing digital for all their communication, then maybe snail mail is a marketing option and will make you'd stand out. This is what Seth Godin was talking about in his book Purple Cow. Yes, postage is far more expensive but when was the last time you got a hardcopy newsletter or handwritten card. We don't get as much mail now, so people do look at it. It's essential to test the waters and keep trying new things. Never rule out an idea. Monday Morning Tip Look in your inbox and find three emails newsletter you like to read and work out why you want to read them. Then produce a newsletter that is like the ones you enjoy and you think your clients will also enjoy. "I want a newsletter like this because it makes me feel like that". If you have any questions about this podcast episode, please contact me at email@example.com, or you can connect with Gavin Baker at firstname.lastname@example.org Also, you can visit the Bakers Lab website. If you're a podiatrist, or a person open to new ideas and like to think outside the box, check out the Podiatry Legends Podcast. FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 12 Secrets to Get More People Through Your Front Door If you like this episode you will enjoy: Episode 153: Aligning Your Social Media To Your Business with Matt Hanham
104: Common Mistakes in Medical Marketing and Website Design with Gavin Baker, CEO of Baker Labs
Medical Practice Trends
Gavin Baker, CEO of Baker Labs, shares some of the most common mistakes he sees that medical practices make regarding their marketing, social media and website design. This issue (27:52): What is the most common marketing mistakes practices make What do patients care about when they search online? What are some website homepage do's and dont's? If a practice was only going to do one thing to marketing, what should they do?
What loyalty do I owe to my suppliers? w/ Gavin Baker
Breaking Down Your Business | Small Business | Business Owners | Entrepreneurship | Leadership
What’s In This Episode: Do you ever think to yourself, "I really wish I could talk to Jill or Brad for an hour about MY business?" Now you can! Sometimes you just need a little help, or you have a question to ask that’s been bugging you. You suspect that it’s not really a whole consulting engagement — you just need an hour to talk something overwith someone who understands and can provide perspective. Book an hour with Brad at http://www.anchoradvisors.com/one-hour "Having some real face-to-face time helps build the relationship." - Brad Gavin Baker of Baker Labs calls in. Baker Labs does online marketing for those in the healthcare space. His problem is that his team is remote, and he's trying to figure out a way to bring them together in a way that's more meaningful and has better communication. They use tools like Slack and Zoom to communicate. Brad says maybe they should have a daily check-in on Slack. Or on Zoom, build in some chit-chat to the agenda. Jill suggests leaving Zoom open for a bit to have more of a real-time feel (or using Daily, like she does!) and there's no agenda. You can do the same type of things that they do in an office, like cake for someone's birthday, Brad says - just do it on screen. Or just get together once a year in a physical space, he says. If you think you can't afford it, try to plan it around an event that some of the team members are already going to, says Jill. "You have to do what's best for your business." - Brad Listener Rebecca writes in, "What loyalty do I owe to my suppliers?" Brad suggests that Rebecca goes back to her supplier and tells them that she's more impressed with the other supplier she's found. She's not necessarily doing it for negotiation with her current supplier, and it will be easier if she sticks to facts. Jill and Brad once again delve into the murky area concerning loyalty. Want these show notes sent to your email? Get them every week by signing up for our mailing list here. How do you handle supplier loyalty?