Ep 83 Why a SaaS Pricing Consultancy Gives Away Free Software (with Patrick Campbell)
Business of Software Podcast
SaaS companies obsessed by User Acquisition and User Acquisition Cost are focusing on the wrong metrics, missing the far more important growth drivers for a SaaS business: monetization and retention. In this talk from ProfitWell's Patrick Campbell, we look at the importance of developing your product in collaboration with your current users to understand the needs of the people that are paying for your product.--- Send in a voice message: https://anchor.fm/business-of-software/message
Episode 3: The Pelvic Floor, Bladder Botox & More with Dr Patrick Campbell
HealthStyle Podcast with Kingsbridge Private Hospital
In our latest episode of HealthStyle, host Avril Keys delves into a range of topics we might generally shy away from. Dr Patrick Campbell, Urogynaecologist at Kingsbridge Private Hospital reassures us that there is no need to be embarrassed and helps us to understand the different types of incontinence, the term prolapse and why this might occur, botox but not as you may know it and the all-important question, what exactly is the pelvic floor? Dr Campbell holds his clinics at the Maypole Clinic in Holywood. You can view how full profile by clicking here. If you have any queries, please contact firstname.lastname@example.org or visit www.kingsbridgeprivatehospital.com where you can book an appointment online and find a full list of our treatments, services and consultants.
Ep 27: Startups and Entrepreneurship, Bootstrapping a Business, Hardship and Perspective with Patrick Campbell - Founder & CEO of ProfitWell
In this episode, we have Patrick Campbell - Founder & CEO of ProfitWell, the software for helping subscription companies with their monetization and retention strategies. Prior to ProfitWell, Patrick led strategic initiatives for Boston-based Gemvara and was an Economist at Google and the US Intelligence community. Topics covered: Startups and entrepreneurship Bootstrapping a business Entrepreneur mindset Hardship and perspective Download our FREE Financial Planning Template for Amazon Sellers: https://bit.ly/multiplymii-free-financial-planning-template LET'S CONNECT: LinkedIn Instagram MultiplyMii Escala Successful Scales This podcast is also available on the Successful Scales YouTube channel.
Pricing Optimization and Monetization Strategies for Startups - Patrick Campbell, Founder & CEO of ProfitWell
The Product Show
Patrick Campbell is the founder and CEO of ProfitWell, a software that helps subscription companies with their monetization and retention strategies. He strongly believes that people should get more comfortable with working on their pricing strategy and should avoid “the path of least resistance”. It’s not easy, but it’s not more difficult than many other aspects of building a successful product and it’s surely one of the most important ones. In this episode we discussed:when is the right time to start thinking about monetizationwhy Brand and Design influence our willingness to pay by up to 25%how to decide what to bundle with your main pricing plan and what to leave as an add-onwhy you should always lead with Freemium and the data that backs itstrategies how to switch to an annual planwhy discounts should be offered in “physical” amounts rather than percentages most common mistakes to avoid when it comes to your monetization strategyhow often should you review your pricing strategy (it’s more often than you think).
Ecommerce Subscription Pricing with Patrick Campbell
Ecommerce Insights by Wicked Reports Podcast
Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Pricing is probably not the sexiest conversation you can have with your customers. It’s uncomfortable. It’s awkward. But it’s also imperative. As if talking about it isn’t uncomfortable enough, even knowing how to price your product right is a challenge that every other ecommerce business in the next block faces. That’s why pricing guru Patrick Campbell, Founder & CEO of ProfitWell, joins me today to help you approach pricing strategically sans the discomfort. There’s more to gain in today’s episode that’ll help your ecom business soar to greater heights! Don’t know how to deal with pricing? Hop on in to the show now! Episode Highlights: What makes pricing challenging [01:03] Higher price attracts better customers [03:45] How to set the right product price [05:40] The pricing framework for non-discount brands [08:17] The compounding effect of getting ecom subscriptions right [12:12] How businesses with consumptive products play with subscriptions [15:04] Best pricing strategies that can turn the tables for your ecom business [20:33] The importance of having a framework when pricing [25:08] The link between customer acquisition and freemium products [26:41] The evolution of ProfitWell [28:55] What’s next for ProfitWell in 2021 [31:56] About Our Guest: Founder & CEO of ProfitWell, Patrick Campbell is well-known in the ecommerce industry for his expertise in pricing and subscription. Formerly known as Price Intelligently, the company dates back to 2012 and has since grown rapidly, powering the subscription financial metrics for 20% of the subscription market, from startups to Fortune 50 companies. You can contact Patrick through LinkedIn or his email. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.
SaaStr 429: The Current State of SaaS Companies, Subscriptions, and Retention in 2021 with Patrick Campbell, Founder & CEO @ ProfitWell
The Official SaaStr Podcast: SaaS | Founders | Investors
In this episode, ProfitWell Founder & CEO Patrick Campbell shares benchmarks from over 23,000 companies and offers a helpful framework to re-evaluate your retention strategy and increase your CLV (Customer Lifetime Value) between 10 and 60%. This episode is an excerpt of Patrick’s session from SaaStr University: Spring Semester conference. Watch the full video here: https://youtu.be/-hybaFIV964 Transcript: https://www.saastr.com/saastr-podcast-429-with-profitwell-founder-ceo-patrick-campbell-the-current-state-of-saas-companies-subscriptions-and-retention-in-2021/ If your startup doesn't have a SOC 2, you can't close major customers, it's that simple. Vanta integrates with the tools you already use, from cloud providers to task trackers, to automate the complex, time-consuming and expensive process of preparing for a SOC 2 audit, so you can focus less on compliance and more on growing your business. Learn more and unlock a $1,000 off coupon at Vanta at vanta.com/saastr.
98 - Content Strategy Session with 2 CEOs who Get It | Patrick Campbell (Founder & CEO, ProfitWell)
State of Demand Gen
Patrick Campbell (Founder & CEO @ ProfitWell) joined Chris Walker on State of Demand Gen to break down his content journey at ProfitWell and share his recommendations for content creation and distribution.
The Keys to Pricing Subscriptions with Patrick Campbell
Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription financial metrics for over eight thousand companies. Prior to ProfitWell, Patrick lead Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community. In this episode, Patrick shares the importance of a pricing person or a pricing department to deal with the complexities of crafting pricing strategies to gain pricing leverage. He also discusses the Freemium model they use at Profit Well and how it is more of acquisition rather than a pricing model. [powerpress] Why you have to check out today’s podcast: Learn how the market is slowly going entirely towards subscription as it provides predictable expense to consumers and predictable revenue to companies Find out how to make Pricing and packaging powerfully work to capture value Learn how to gain pricing leverage by understanding the different value drivers necessary in capturing value "Make sure you have a process. Make sure you have a pricing committee. Pricing is at the intersection of important and uncomfortable. And whenever you have that happen, those are things that get de-prioritized inside an organization constantly." - Patrick Campbell Increase Your Pricing Knowledge: Become a Champions of Value INSIDER! To sign up go to insider.championsofvalue.com Topics Covered: 01:56 - Patrick's remark to Mark's praise of him being a guru 02:13 - How he landed in Pricing 03:55 - What does he think about 'so many companies don't value pricing' 05:50 - Creating a Pricing department when there is already complexity in a company 06:58 - Why are companies not so keen on the important decisions around value and Pricing 09:06 - Explaining his model: acquire, monetize, and retain 10:51 - The use of pricing metrics and value metrics 13:08 - Is Uber a subscription company 17:46 - Talking about the guaranteed price in subscription 20:04 - Can you separate Pricing and packaging 21:21 - Understanding value capture in market segmentation 22:38 - The base free offer they give at Profit Well 24:38 - Patrick's thoughts on 'freemium is a customer acquisition model, not a pricing model 27:40 - Discussing about the three types of Freemium model 30:07 - His pricing advice that can have a big impact in others' business 31:42 - The need to have a committee to make progress Key Takeaways: "I think the evolution is going to go from one-time purchases to subscription purchases to recurring revenue businesses. And there's obviously transitions where everything goes back and forth, and things like that." - Patrick Campbell "I would say that there are things you can do independent of Pricing or independent of each other with Pricing and packaging, that leads to essentially different optimizations. So, I think that you can work without each other. But there's a lot that they rely on with one another. So, it gets a little more complicated." - Patrick Campbell "I don't think you're going to have pure dynamism anytime soon. But I think you'll start seeing segment-based Pricing sooner than later." - Patrick Campbell "We chose the freemium round, for a lot of reasons, basically, it's an acquisition model. It's not a pricing model." - Patrick Campbell "I think that the big thing you have to think about with freemium is it's opening the top of the funnel, so if it is up of the funnel, it is something that will influence your Pricing. But it's not part of your Pricing strategies core." - Patrick Campbell "It's been successful because we get two effects that come from Freemium. One, there's a network effect because every time we get more data, it goes into our algorithms of our pricing or retention products. And these are just things that makes them better. But the other thing it does is, it lowers our CAC, or customer acquisition cost quite significantly." - Patrick Campbell Connect with Patrick Campbell: LinkedIn Connect with Mark Stiving: Email: email@example.com LinkedIn