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Vikki Ross

17 Podcast Episodes

Latest 1 May 2022 | Updated Daily

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The Art of Copywriting with Vikki Ross

Breaking Social

Vikki Ross is a leading Copywriter who consults her global clients, such as Sky TV and Spotify, on their brand and tone of voice strategies. In this episode, Vikki shares her insights with Alex and Joe, touching on why it’s so important for brands to nail their tone of voice to be able to engage effectively with an audience, how copywriting forms the personality of a brand and why a consistent slogan is an important, yet often overlooked, brand asset. For more Copywriting tips, follow Vikki @vikkirosswrites on Twitter and for more Campfire, it’s @campfireagency_.

32mins

4 Apr 2022

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Behind the Billboard - Episode 37 - Vikki Ross

Behind The Billboard

Visuals: https://getbehindthebillboard.com/2022/02/04/episode-37-vikki-ross/Writing copy about Vikki Ross - the Queen of Copy - is a daunting task.Was that really a proper sentence? Could it have been a bit pithier? How about the grammar? Were those dashes really necessary? And how about the tone? Is this copy on brand? Is it Behind the Billboardy enough?So many questions about so much copy.Vikki has the answers.Copy is her thang, having written many brilliant words for many global brands for the past 24 years.Sky, Sony Music, Expedia, Adidas and The Body Shop have all benefitted from the words of Ross.But she doesn’t just write it. She teaches too - at the SCA, judges at international industry award competitions and mentors young female creatives.And she has a huge online following for #copywritersunite and #copysafari.That’s quite a lot.And yet she still found time to come and chat to us.Thanks so much Vikki. It was a real pleasure. And please let us know if this copy needs a massive rewrite 🤓

1hr 11mins

4 Feb 2022

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Vikki Ross - How to have a career in copywriting

42courses Podcast

Vikki Ross has been copywriting for over 20 years for massively famous global brands. She specialises in branding and TOV and travels the world telling businesses how to speak. Vikki is a champion for copywriters on Twitter, organising some of the best get togethers such as #copywritersunite #copysafari @copynights and even an event called Copy Cabana. Vikki has received multiple awards in recognition of her work. In 2017 Creative Equals named her as one of the top 30 female creative leaders. In 2019 Women in Marketing gave her the Special Award for Outstanding Conribution to Marketing and in 2020, The Dots named Vikki as one of the Top 100 Trailblazers redefining the creative industry. ----------------------- COPYWRITING - our new course launched today. We are super excited for you to start this course! We cover everything you need to be writing better copy - it’s like your first few years on the job… but at hyper speed For example, you’ll study how to: Get readers to notice your copy Resolve the Problem/Solution dynamic Use the power of rhyme Write killer headlines Get readers to engage with your copy Craft Call-To-Actions that convert every time Edit like a pro For the full list of chapter and lesson contents, take a look inside 42courses Entertain your brain

34mins

20 Jul 2021

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Vikki Ross on copywriting, working with brands, and building a community

DTC Growth

In this interview, we discussed some great copywriting tips for writers and brands and her journey of building a copywriter's community on Twitter, which eventually transitioned into live events across London and other parts of the world. She also recommended a famous artist and a book she ...(Read more).

22mins

25 May 2021

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Tone of Voice in Advertising - Vikki Ross - 001

Stark Raving Ads

Vikki Ross is a copywriter and Tone of Voice specialist having worked with major brands on their brand personality and communications.Vikki sat down with me to discuss how she got into advertising, how brands can discover and use their tone of voice and personality as well as tips for students on how to improve their Tone of Voice usage.

36mins

10 Feb 2021

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Tone of Voice in Advertising - Vikki Ross - 001

Stark Raving Ads

Vikki Ross is a copywriter and Tone of Voice specialist having worked with major brands on their brand personality and communications.Vikki sat down with me to discuss how she got into advertising, how brands can discover and use their tone of voice and personality as well as tips for students on how to improve their Tone of Voice usage.

36mins

10 Feb 2021

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Vikki Ross - Words that sell - the overlooked value of great copywriting - S1 Ep10

Champagne Strategy

Vikki Ross is one of the UK and Europe's most famous copywriters which is why I hope she doesn't critique my terrible writing right here.  Very early on in her career, Vikki decided that copywriting was what she wanted to do. Her unwavering commitment and mastery of the craft is awe inspiring. She’s worked as a copywriter for both large and small brands. From in-house work for brands such as The Body Shop, Hotels.com, and Virgin Media to her more recent consulting work for brands like Disney, Harry Potter, Sky News, Formula 1, Durex, Tesco, Sony Music and more. Professional accolades aside, what's also immediately apparent if you meet Vikki, is her firm support for other professional women. She's also an ardent leader of the global copywriting community, taking a firm leadership position with efforts to push the industry forward constructively.  Best of all, she doesn’t just talk and write about it, she does it. From Copycabana events in the early days to Copywriters Unite, she’s constantly advocating for progress and respect within the profession. Does she think AI is a threat to copywriting and what's the best way to measure its value? How is copywriting different from other forms of writing or content production. Can bad grammar and brevity be better than the opposite?  We discuss all of these things and more. Including, how the brand story-telling has gone wrong, and even why she loves working with legal departments! We ask about the things that prevent good copywriting from being published and Vikki tells us what to look for when hiring a professional.  What work did Harry and Megan approach her about? What are her must-read books on copywriting? What is an unmissable opportunity female copywriters should be taking advantage of right now? All of these questions and more are answered in this episode so click the button and have a listen now!  For a full list of references, mentions and trailers to this episode, visit here

42mins

27 Aug 2020

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Industry Leaders with Nikky Lyle: Vikki Ross, Wordsmith and Copywriter

Industry Leaders with Nikky Lyle

Nikky Lyle chats with Vikki Ross. Vikki is a Copywriter (note the capital 'C') with 'Head of Copy' experience at the likes of Sky, The Body Shop, Virgin Media and ITV. Vikki specialises in branding and TOV and (usually) travels the world telling businesses how to talk.  Vikki's #1 top tip? Work hard... at having fun. 

1hr

23 Jul 2020

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Vikki Ross, Freind of the Buffalo, NY Protester Martin Gugino Weighs In

The Vegas Take

Segment 1: GUEST: KDWN's DOUG BASHAM joins the show and gives his latest take. Segment 2: GUEST: VIKKI ROSS freind of the Buffalo, NY protester Martin Gugino weighs in on what took place between him and police. Segment 3 : Calls close out the second hour..

46mins

10 Jun 2020

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Vikki Ross, Head of Copy, Sky Creative Agency

Connected Podcast

This week Sue and ASD talk to Vikki about what makes good (and bad) copy, how media and copy can work better together and the one thing all copywriters should do.

19mins

22 May 2020

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