61 | Attracting high paying clients for your services (with Keshia White)
The Freelance Fix
In this episode I'm joined by Business mentor and designer, Keshia White, to chat about how she's built a successful online business working with high paying clients. She shares her tips for marketing yourself to find the right people, as well as setting boundaries and using LinkedIn to network too.Keshia is also the founder of the Online Business for Black Women podcast, which you can listen to here: https://www.keshiamwhite.com/podcastFind out more about Keshia and her services and course here: https://www.keshiamwhite.com
The Design Business Show 119: Attracting Premium Clients with Keshia White
The Design Business Show
Keshia White is a Business Mentor for new service providers who want to learn how to attract premium clients online. After nearly a decade in corporate America, working in business-to-business sales, from the telecommunications industry to the software industry, Keshia made a pivot to take her branding and web design business full-time in 2018. After running her own business full-time for nearly two years, she now uses her experience to teach new service providers the branding and marketing strategies that they need to attract their first premium clients online. Past clients of Keshia’s have gone on to gain more confidence in their businesses, create signature offers to sell, and book their first $1,000+ clients after working together. Sign up for Keshia's free masterclass (exclusively for my community!) to Learn the 3 Steps to Booking Premium Clients Consistently! Here’s what we covered on the episode: How we met Keshia on Episode 84 of The Design Business Show where she talked about business journey of becoming a website designer The new Masterclass Keshia is teaching exclusively for my community called The 3 Steps for Booking Premium Clients Consistently - Make sure you sign up! Keshia explains the need she saw for early stage entrepreneurs who needed the knowledge on how to create sustainable income to get their business off the ground How Keshia juggled design clients while creating her course at first and then slowly transitioned away from designing websites Keshia tells us how she was charging $1,500 for brand and web design and realized she was undercharging but felt accomplished because it was the most she had ever charged before As Keshia got booked more and more she realized she was undercharging and up her pricing to $2,000 but quickly overbooked herself at that rate to where she was juggling 8-9 clients and had no money left over to hire help How Keshia left corporate America in the fall and made the pivot to premium in the spring where she went up to a $5,000 rate and explains how it was a struggle because she was still booking people who were a better fit for a $2,000 rate Keshia shares that it took a while to start attracting more experienced entrepreneurs and how she had to shift her marketing messaging, elevate her process, refresh her portfolio and shift how she positions herself as a credible person online Life became more balanced for Keshia after she was able to elevate her rate and only take on 2-3 clients per month which resulted in better work quality that clients were impressed with How Keshia uses Instagram and noticed people who followed her there were more beginners and thought they’d be a good fit for an online course geared towards beginners and how she uses LinkedIn to attract people who were more experienced When Keshia left corporate she didn’t have a niche or target market which ended up attracting all kinds of businesses and how she looked back on her projects and picked the coach and consultants niche After picking the coach and consultants niche, Keshia tailored her messaging so it would be relevant to an experienced coach or consultant and gives examples of messaging she used and messaging she avoided Instead of listing the features of the package on her website, Keshia broke it down into stages and highlighted the benefits of each stage and discussed what they would do, which really painted the picture of a transformation How Keshia changed her content by doing a little blogging and more live videos and social media posts, which tended to attract more experienced people, and explains how that made discovery calls easier Keshia explains finding your niche by figuring out what areas interest you because picking a niche you enjoy will help you stay invested in it and how you need to pick a niche that values what you do One of Keshia’s goals was to eventually work off referrals because in the beginning she didn’t have any kind of network and how she teaches social media marketing because that’s what she uses Keshia explains how she used a weekly marketing calendar and explains her own marketing approach she likes to call the 3 C’s where you create content that shows you’re credible, post connection content, and post call-to-action content Keshia shares a way to use Facebook without having to pay for ads is by interacting in Facebook groups with your target clients and being helpful to them by answering their questions The story of how Keshia’s client used her program to help package her data knowledge into an offer she could sell and how after implementing the marketing Keshia outlined, she was able to attract clients online and even have some repeat clients where she charged a higher rate How one of Keshia’s clients followed her organic LinkedIn methods and was able to book a couple of $3,000 clients from that Why LinkedIn feels a bit more empowering to Keshia versus other platforms because once you know the target client you’re looking for, you can specifically look for those titles in bios, unlike other platforms that are have more personalized bios How Keshia used her 3 C’s marketing strategy on LinkedIn, and discovered that storytelling posts performed well Keshia tells us not to let the lack of confidence in the beginning stop you from charging what you want to charge Keshia explains what you will learn in the Masterclass which includes, how booking higher premium clients can help you grow your business faster, differences in marketing that will need to happen if you want to book premium clients, the top 3 fundamentals your business must have in place to attract the premium clients and impress them to get referrals How you’ll also learn about Keshia’s program, The Successful Service Provider and learn how you can actually work with Keshia Connect with Keshia on all platforms @keshiamwhite Links mentioned: LIVE MASTERCLASS: The 3 Steps for Booking Premium Clients Consistently The Design Business Show - Episode 84 Connect with Keshia on Instagram Connect with Keshia on LinkedIn Connect with Keshia on Facebook Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let’s connect on Instagram! *If you choose to enroll in Keshia's program, The Successful Service Provider during the live masterclass, I'll receive a commission. I only recommend programs that I know will make a difference in helping my community achieve their goals.
The Design Business Show 084: Creating Profitable Brands with Keshia White
The Design Business Show
Keshia White is the founder of Keshia M. White Designs, LLC. Her agency provides strategic, standout brand strategy, brand identity, and website design for coaches, consultants, and other service providers. After nearly a decade in corporate America, working in business-to-business sales, from the telecommunications industry to the software industry, Keshia made a pivot to take her business full-time in 2018. With her corporate background, she brings a unique outlook to the design world, which helps her develop brands and websites that actually support the business goals and objectives that her clients are working towards. Keshia’s design work has been recognized by the leader in design software, Adobe. She was invited to design a user interface website design kit as part of Adobe’s promotional campaign for their prototyping tool, Adobe XD. And she also conducted web design tutorials over live video from Adobe’s San Francisco studio, sharing her business-focused design process with thousands of up-and-coming designers from all over the world. Keshia resides in Atlanta, Georgia and enjoys cooking, travel, exploring nature, and a good Netflix binge in her spare time. Here’s what we covered on the episode: How Keshia and I connected last summer over Instagram How Keshia got started in the world of design What classes Keshia took to start her web design career What Keshia did after classes and how she used the skills she learned The work Keshia did to earn her first $100 How Keshia's first $100 motivated her Different job experiences Keshia had When Keshia decided to go full time with her web design business How Keshia knew it was time to say goodbye to corporate life What projects Keshia was working on when she decided to make the leap and go full time with web design How Keshia kept her mindset right and surrounded herself with an environment that motivated her What services Keshia offers in her design business now How Keshia meets client needs through her branding program and custom designs How the creation of Keshia's Branding Program came about What Keshia charges for her website designs and course What Keshia thinks most web designers are missing when they work on websites Keshia’s strategy behind the marketing she does on social media Keshia’s content video topics and where she creates them Advice from Keshia for aspiring designers How you can connect with Keshia online Links mentioned: Keshia's website Connect with Keshia on Instagram Connect with Keshia on LinkedIn Connect with Keshia on Facebook Connect with Keshia on Twitter Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to join the free community! Let’s connect on Instagram!
Ep3 SRT- 3 Steps To Taking Your Website To The Next Level with Keshia White Smile Real Talks
Smile Real Talks
Today's Topic: 3 Steps To Taking Your Website To The Next Level with Keshia White - Smile Real Talks Keshia M. White is a Website and Brand Designer for Entrepreneurs and content creators. She started designing websites in 2014, after starting a lifestyle blog and discovering that she was more interested in designing her website than blogging. Her passion for web design and online marketing led her to become a Website & Brand Designer who helps clients to not only create websites that are aesthetically pleasing, but that help them to better market their businesses. She even used her expertise as a Small Business Consultant at Infusionsoft, helping numerous business owners to improve their online marketing strategies and grow their business. Now, Keshia is working full time on web design and branding projects, to help her clients build websites that can act as the extra employees they never knew they needed, bringing in more leads, allowing them to sell their products with less effort and more. What You Will Learn: 1. The meaning of webdesign and the difference from web development. 2. General mistakes businesses, bloggers and general site owners make when trying to build their website. 3. The standard range of pricing and what you need to know about the ROI. 4. Web design process that can help you and the managing of multiple clients. 5. What your site builder or designer should do for you on after your website is built. 6. Do you have the right to be given the raw files and hundred percent access to your website? 7. The 3 steps to take your website to the next level. 8. The non-negotiable in Keshia's business. Links: 3 Steps To Taking Your Website To The Next Level. Find out more about Keshia's web design and brand design services. Discover Yourself, Grow and Transform Your World with... Smile Real Talks. --- Send in a voice message: https://anchor.fm/smilerealtalks/message
208: How To Create A Digital Branding Strategy That Works w/ Keshia White
Dreams In Drive
Dream Drivers, it's time to step your online branding game all the way up! How can you use strategic marketing to help tell your STORY and attract the audience and clients that you want? What's the best way to revamp your online brand presence making it more efficient and optimal for your brand goals? This week, we're chatting with Keshia White - founder of Keshia M. White Designs, a website and brand design agency that provides strategic and beautiful websites for women in coaching, speaking, and consulting. Keshia helps her clients develop unique brand identities that communicate who they really are, while supporting the goals that they have for their businesses. Some of the topics we cover in this episode: - How Keshia made the switch from side-hustler to full-time entrepreneur - Digital branding must-dos when revamping your website - When to pay a professional vs. go the DIY route - How to use social media to get results for your brand...and more! KESHIA'S FREEBIE: https://keshiamwhite.lpages.co/how-to-take-your-website-to-the-next-level/ RSVP TO THE NYC HAPPY HOUR: https://bit.ly/DIDhhjuly19 SHOWNOTES: http:www.dreamsindrive.com/keshia-white SUPPORT DREAMS IN DRIVE: http://www.dreamsindrive.com/donate JOIN THE #DREAMSINDRIVE FACEBOOK GROUP: www.dreamsindrive.com/facebook SIGN UP FOR OUR WEEKLY NEWSLETTER - THE KEYS: www.dreamsindrive.com/join FIND KESHIA WHITE ONLINE: Web: http://www.keshiamwhite.com IG: http://www.instagram.com/keshiamwhite Twitter: http://twitter.com/keshiamwhite FIND RANA ON SOCIAL: Instagram: http://instagram.com/rainshineluv Twitter: http://twitter.com/rainshineluv FIND DREAMS IN DRIVE ON:Instagram: http://www.instagram.com/dreamsindrive Twitter: http://twitter.com/dreamsindrive Web: http://www.dreamsindrive.com