OwlTail

Cover image of Tim Soulo

Tim Soulo

49 Podcast Episodes

Latest 26 Nov 2022 | Updated Daily

Episode artwork

Tim Soulo - Marketing bets, the future of SEO tools, and ethical marketing

Tech Bound Podcast

Timestamps0:00 Warmup questions5:27 Important metrics SEO tools can’t provide10:20 How will Yep make Ahrefs better?16:35 The biggest bet Tim took that paid off20:13 How Ahrefs manages to not run out of keywords to write about22:28 How to decide when to refresh content27:06 Is SEO becoming more product than marketing?33:33 Ahrefs most underutilized feature40:29 How to differentiate from all the other SEO tools44:15 The future of SEO tools49:07 Tim’s secret believe51:22 The place of social media in today’s marketing56:23 What Tim wishes for the SEO community

1hr 1min

5 Aug 2022

Episode artwork

Ahrefs: Maximizing Sponsorships w/ Tim Soulo

Brands That Podcast

In this episode, we chat with Tim Soulo, CMO at Ahrefs, about the power of podcast sponsorships. Ahrefs is a leading SEO tool with about 75 employees and $100M in annual recurring revenue. Simply put, they’re one of the biggest brands in marketing.Tune in to learn why Ahrefs spent $214K in podcast sponsorships over the course of a year, how they measure ROI outside of direct sales and leads, how they use qualitative attribution, and so much more.Guest-at-a-Glance Name: Tim Soulo What he does: Chief Marketing Officer and Product Advisor at Ahrefs Connect with Tim: LinkedIn | Twitter Key TakeawaysIf you’re looking to sponsor podcasts, make sure you pick shows with active audiences and credible hosts.Make sure you’re not sponsoring a show with inflated numbers or a host who is simply doing this as a hobby for themselves and their friends. This is crucial to ensuring your sponsored message actually gets in front of the right audience and is worth your investment.Podcast ads help you build brand affinity through the “mere exposure effect”.The “mere exposure effect” is a psychological phenomenon where the more people are exposed to your brand, the more likely they are to develop an affinity for it. When the listener is faced with making a choice between your brand versus one not on their radar, they will choose yours merely due to the fact they heard about you numerous times on a podcast.The best host-read ads come from hosts who’ve used your product.When a host can give a more natural read of your product because they’ve used it themselves, the audience will listen more attentively because they already know and trust the host. Your goal is to partner with hosts who will genuinely recommend your product, regardless of whether you sponsor them or not.Always negotiate sponsorship pricing.Podcast sponsorship pricing is all over the map. The best strategy is to reach out to at least 20 podcasts, gather pricing information, and figure out averages before you commit to anyone. This will help you determine who’s pricing is above standard and who is undercharging so you can negotiate better deals for your brand.Treat download numbers with suspicion.It’s commonly known in the podcast industry that download numbers aren’t the most accurate representation of the number of listens per episode. When you consider sponsoring a show, make sure the host is well known in the industry. Look at their social following to ensure they have a loyal audience versus worrying about their monthly podcast download numbers.Partner on a giveaway with the host in exchange for engagement.You can offer the host a free version of your product to giveaway to their listeners, and in exchange, they can ask listeners to leave reviews or subscribe to their show. Not only will this get you extra air time at no additional cost, but it will increase the attention span of the listeners because they’re getting something of value for free.Sponsor an interview question instead of a host-read ad for a more organic insertion of your brand.Rather than paying for the typical host-read ad at the start, middle, or end of an episode, consider sponsoring an interview question instead. This will give you the opportunity to create a natural plug for your brand within the conversation and won’t break the attention of the listeners.Convert hosts into brand advocates by offering them your product for free.If you’re targeting hosts who are your ideal customers, offer them your tool or product for free for a limited time, help them set it up, and help them understand what it can do for them so they give you a more genuine endorsement on their show and continue to organically talk about you outside of your sponsorship agreement.It pays to pay creators.When you sponsor creators, you form relationships through the process of educating them on your brand. You pay them for their time and for their work, and if your product is good, you essentially turn them into organic fans. Meaning, even after you stop sponsoring them, they will naturally continue talking about you.Think about sponsorships as paying for the creator’s work.In 2022, Ahrefs is investing exclusively in creators versus big advertising companies like Google, Facebook, and Twitter. Their philosophy centers around the idea of paying talented creators for their work, not their loyalty. Rather than investing in brand advocates, think about it as investing in a piece of work that would’ve otherwise not been created.Mentions Ahrefs Podcast Advertising Lessons Learned Article Ahrefs Podcast Advertising Lessons Learned Video

50mins

25 May 2022

Similar People

Episode artwork

SPI 571: Easy SEO for Non-SEO People with Tim Soulo from Ahrefs

The Smart Passive Income Online Business and Blogging Podcast

#571 Today’s show is probably the most mind blowing, and likely one of the most valuable podcast episodes that you will ever hear. I’m very happy to have Tim Soulo back on the show. Tim is the CMO at Ahrefs, an industry leading search engine optimization (SEO) toolset. If you haven't heard of Ahrefs, it’s software you can use to audit your website and get all kinds of data to help you improve your Google search rankings. Ahrefs is Google Search Console times a hundred. This episode is about simplifying SEO and taking the right approach. You’re going to actually get excited about search engine optimization, and learn how to rank higher and get more search engine traffic to your website. Show notes and more at SmartPassiveIncome.com/session571.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

44mins

27 Apr 2022

Episode artwork

[Best of Season] AMP071: How To Get Your Content To Rank #1 On Google With Tim Soulo Of Ahrefs

Actionable Marketing Podcast

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.  Planning and creating content that ranks well on the search engines can be difficult. It comes down to keyword selection and use, but that’s not all. You’ve heard the expression, “content is king,” and that’s still true. Your success has everything to do with the value and uniqueness that your content has to offer the people who will be seeing it! Today, we’re talking to Tim Soulo, the head of marketing and product strategy at Ahrefs. Tim knows how to create valuable content, and he shares his best tips on finding keywords, promoting your content, and standing out from your competition. Some of the highlights of the show include: Information about Ahrefs and what Tim does there. The most successful content produced by Ahrefs: the types of articles and pieces, as well as how they promote and analyze them. Tips on ranking for not only your core keyword, but also relevant keywords. The process Tim uses for coming up with content ideas. What it takes to outperform your competition. Why it’s important for an SEO marketer to do research that no other blog has written about or compiled. Tim’s thoughts on length and why it might not be important in the way that you are thinking. Tim also talks about long “ultimate guides” and gives his advice on making them more user-friendly. How to use backlinks to promote a piece to help it rank. Links: Tim Soulo Ahrefs How to Do Keyword Research for SEO How to Submit Your Website to Search Engines CoSchedule Quotes by Tim Soulo: “The only way to outdo, to outperform the competition is to offer something unique and something better than they have.” “You have to have something to offer which wasn’t published, which wasn’t said before you. You usually need to be at the forefront of your industry, you need to be a so-called thought leader.” “It’s not about trying to crank everything you can into the article, it's about delivering value and persuading people that you can solve their problem in as [few] words as possible.”

26mins

5 Apr 2022

Most Popular

Episode artwork

S1 EP4: Tim Soulo, CMO of Ahrefs | Growth Marketing | SEO tools

30 Minutes of Growth

Creating SEO content that performs consistently is a tough gig. I’m drawing back the curtain with 3 super actionable playbooks straight from the CMO of Ahrefs, Tim Soulo.Great content is hard, it takes time and effort, but Ahrefs provides sophisticated tools to make the process easier, refining your craft and boosting your SEO.Alex downloads Tim’s expert knowledge on 3 key elements for creating content that works hard for you: Creation, distribution, and strategy. Tim talks through his five levels test for analyzing content, why they pumped thousands into content creators and thought leaders, and how to create unique content when you’re out of inspiration.These 3 highly actionable playbooks will save you time and get you results. Grab a notebook and get started right away.One guest, three playbooks and all inside 30 minutes.Follow Tim:LInkedIn: linkedin.com/in/timsouloTwitter: twitter.com/timsouloStay up-to-date on all things 30 Minutes of Growth, follow Alex Garcia on Twitter: https://twitter.com/alexgarcia_atx

27mins

5 Apr 2022

Episode artwork

How Bootstrapped SaaS Startup Ahrefs Manages to Grow 60% YoY In a Competitive Market with Tim Soulo

Entrepreneurs on Fire

Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs, an industry leading SEO tool, powered by Big Data. He’s a frequent speaker at marketing conferences around the world and an author of many data-driven SEO research studies. Top 3 Value Bombs: 1. It’s hard to succeed in marketing if your product is awful. You should care about the product first; then, the marketing will almost take care of itself. 2. All you have to do is to explain to your existing customers what is awesome about your product. 3. If you're not pitching your product to people who are potentially interested in it, you're actually doing them a disservice. Ahrefs TV - Watch Ahrefs videos on Youtube! Sponsor: HubSpot: Learn how to grow better by connecting your people, your customers, and your business at HubSpot.com!

52mins

3 Apr 2022

Episode artwork

Revealing the Secrets of Keyword Data (Tim Soulo and Jason Barnard)

With Jason Barnard...

Tim Soulo talks with Jason Barnard about revealing the secrets of keyword data.Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs. Tim has been a frequent and noteworthy contributor to the SEO and digital marketing industries for the past 12 years.  Thousands of online publications have quoted his data research studies, including Inc, Techcrunch, and Venturebeat, and he has spoken at some of the world's top industry conferences, including PubCon (Las Vegas, US), BrightonSEO (Brighton, UK), and Digital Marketers Australia Conference (Melbourne, AU).Keyword search volume is a metric many use obsessively, but what is it exactly, and is it really the best metric for SEOs? You probably know about Google Keyword Planner. Interestingly, there's a big difference between these two. Jason Barnard points out what Google Keyword Planner is designed for Google to sell ad space to advertisers, while Tim Soulo emphasises that keyword search volume is for SEOs. They dig deep into that debate, and also veer off track and talk about focussing on users… why businesses should aim to better understand what their users want, need, and value. SEOs also need to focus more on what the business' audience is looking for since as Google displays in the SERPs what it deems valuable, helpful, and relevant to the user.As always, the show ends with passing the baton… the grooviest Tim Soulo hands over the virtual baton to next week's charming guest, Elizabeth Marsten.What you’ll learn from Tim Soulo00:00 Tim Soulo and Jason Barnard00:52 Myroslav Khmarskiy’s Message of Gratitude and Request for Support in Ukraine02:04 Tim Soulo’s Message of Gratitude to All Who Support Ukraine05:21 Ahrefs’ Brand SERP06:41 Concerns on Ahrefs' Knowledge Panel08:26 How Many Billions of Keywords Does Ahrefs Track?09:24 Where are Google are Going with Users' Keyword Inputs10:58 How People Try to Manipulate Ahrefs Metrics12:04 Is Keyword Search Volume the Best Metric?12:28 Keyword Search Volume Vs Google Keyword Planner14:06 Google Keyword Planner: A Tool for Advertisers17:53 Speaking the Vocabulary of Your Audience (Focus on Users)19:30 Brand Queries aka Pull Queries20:22 Keyword Search Volume is Misleading21:18 Overview of Ahrefs’ Traffic Potential (Keyword Metric)22:52 What Can a Small Business Do When Competing for a Keyword with a Top Ranking Site?25:11 Tim Soulo’s Thoughts on AI Tools and Google Educating Itself29:17 Tim Soulo’s Approach to SERPs33:27 Important Thought-Provoking Insights from Tim Soulo on Keyword Search Volume36:45 Passing the Baton: Tim Soulo to Elizabeth MarstenThis episode was recorded live on video March 22nd 2022Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

32mins

25 Mar 2022

Episode artwork

#2 Ways to get to $100M in ARR | Tim Soulo, CMO Ahrefs

Bootstrapped Stories

Ahrefs went from $0 to $100M ARR in 10 years, bootstrapped. 65%+ growth year-over-year and tons of unconventional strategies to build their SaaS. I talked to Tim (CMO) about how they got here, why they have no tracking pixel on their website, why they don’t do any testing and more.  All the answers in this second episode of the Bootstrapped Stories. Enjoy! 😎 Watch the interview on Youtube https://youtu.be/NRr-wdE0RlA Tim Soulo https://www.linkedin.com/in/timsoulo https://twitter.com/timsoulo Ahrefs https://ahrefs.com/ https://www.youtube.com/c/AhrefsCom Guillaume https://www.youtube.com/c/GuillaumeMoubeche https://www.linkedin.com/in/-g-/ https://twitter.com/GuillaumeMbh https://www.instagram.com/guillaume_moubeche/

57mins

25 Jan 2022

Episode artwork

Ep. 33 - SEO & Content Marketing Best Practices for SaaS with Tim Soulo, CMO from Ahrefs

Paris Talks Marketing

Have you heard of Ahrefs? In this episode, I interviewed Tim Soulo, CMO from Ahrefs. In a nutshell, Ahrefs is an SEO software toolkit that includes tools for link building, keyword research, competitor analysis, rank tracking, and site audits.Tim shares some current SEO trends and how SaaS companies can crush their SEO game right now.Hear more from Tim Soulo in this episode: •Tim shares how Ahrefs drives growth by focusing on SEO and providing educational content for their audience. •Ahrefs content strategy is driven only by keyword research and why. •How Ahrefs uses paid advertising for amplifying educational content and not for driving sign-ups. •Exciting news about Ahrefs launching their own search engine sharing profit with content creators. •When SaaS companies should use paid acquisition as a channel. •How to create a video content strategy for SaaS.Tune in and enjoy!

55mins

23 Jul 2021

Episode artwork

#013: A Fireside Chat with Tim Soulo, CMO at Ahrefs

The Long Game

Ahrefs’ CMO Tim Soulo believes in practicing what you preach - and for good reason. Ahrefs is an SEO tool with a powerful content strategy. The popular platform attracts traffic with a balance of keyword targeting and genuinely valuable content. How does Tim keep Ahrefs’ output ranking at the top? By investing in new ideas and top-notch industry leaders to keep his content going. In this episode of Office Hours, Tim and Alex talk about how to win the content ranking game. The conversation touches on topics such as appealing to customer imagination, the importance of learning the SEO ropes, and how to hire click-worthy writers. The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well.Connect with Tim Soulo on Twitter or LinkedInCheck out AhrefsFollow Ahrefs on Twitter or LinkedInConnect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

35mins

11 May 2021

Loading