Cover image of Jeff Sauer

Jeff Sauer

17 Podcast Episodes

Latest 3 Dec 2022 | Updated Daily

Episode artwork

September 9, 2022 Data Driven Marketing Jeff Sauer and Paddle CMO Andrew Davies

School for Startups Radio

September 9, 2022 Data Driven Marketing Jeff Sauer and Paddle CMO Andrew Davies

9 Sep 2022

Episode artwork

TN256: The numbers you should keep track of in your business – With Jeff Sauer

Tandem Nomads

As solo entrepreneurs and small business owners, it is easy to feel intimidated and overwhelmed by data. Tracking data is only for big companies, isn’t it? What if we told you that tracking your numbers is for every business owner and can actually be fun? Contrary to popular belief, tracking data also enables you to protect your audiences and customers in line with GDPR regulations whilst working smarter, not harder. In this episode, Jeff Sauer offers constructive straightforward advice to demystify data and the common fears around technology. He explains why it is important for every entrepreneur to start early, which parts you should know about and how you can embrace them wholeheartedly. Listen in to let Jeff challenge your views about data, how it can work well for you and why you need it in your life. If you're an entrepreneur everybody tells you that you need to know more, more and more. You have permission to do fewer things but do them well to guide you forward. Jeff Sauer is the Founder of Data Driven, business coach, blogger at Jeffalytics, lecturer, and a Five-Time Inc 5000 award-winning agency owner. A firm believer in data-driven marketing, Jeff was named as one of the top 25 most influential PPC Experts and his work has been featured in many industry publications and "best of" lists. He has trained 19,000 students in the art of data driven marketing, building up his fully-remote business over the past 6 years while on the road across 50+ countries. He is ready to continue sharing unique insights on data in the marketplace, micro-investing, and the digital nomad world. Jeff wants to help people realize digital marketing could be their strength and something they enjoy doing whether they are entrepreneurs, corporate leaders, or freelancers on the road interested in learning how small data works in order to build profitable businesses. What you will learn: What is small data and why is it important even for solo entrepreneurs What key data you need to track in your business without getting overwhelmed How to overcome the fear of technology and demystify data to take your business to the next level Resources and inspiration: THE BEST ECOMMERCE KPIS & REPORTS WORKBOOK Online marketplace for freelance service: www.fiverr.com Find Jeff Online : Website: www.datadrivenu.com LinkedIn: Jeff Sauer Facebook: Data Driven U by Jeffalytics Twitter: Jeff Sauer (Jeffalytics) Share Your Love! Do you enjoy listening to this podcast show? Leave your review on your favorite app – iTunes, Stitcher, Spotify, Google PlayShare Your Thoughts! Connect with the Tandem Nomads community and share your comments! CLICK HERE


28 Mar 2022

Similar People

Episode artwork

Episode #13: How a Data Driven Approach Helped Jeff Sauer to Scale His Business Globally

The Art of Selling Online Courses

Jeff is the founder of Data Driven U, business coach, blogger, lecturer, and a proud Minnesotan. A firm believer in data-driven marketing. Jeff’s work has been featured in many industry publications and “best-of” lists. Jeff has had 49,000+ digital marketers enroll in his Digital Marketing certification programs. He has delivered over 100 keynote presentations and workshops in 20 countries. One of his personal ambitions has been to share his knowledge and passion for online marketing with 1 million students through online programs. In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers” Jeff shares a story on how he turned an obstacle while running an agency into a business opportunity – and scaled it into a six-figure business. We talk about the steps for building the right customer avatar and how segmenting lead gen could be done by using one simple question. Jeff shares his point of view on sending out promotional emails and goes deeper into the promotional tactics which deliver results.SubscribeFor more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.What You’ll Learn In Today’s Video:How to talk about courses with people of different expertise How partnerships can boost your course business and why you should implement them thoughtfullyTips and tricks for segmenting your target audienceHow cutting out a portion of your subscribers can increase your average subscriber qualityHow to gain confidence and build an audience for your first webinarResources In This Video Interview:Find out how much revenue your funnel could make you www.datadrivenmarketing.co/calculatorJoin The Advance Online Course Creators Facebook GroupThis interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business.


22 Jun 2021

Episode artwork

26. Why Knowing Who Visits Your Website is Important With Jeff Sauer

The Anomalous Educator podcast

Measuring your web site’s traffic is essential if you want to keep your site visible and relevant in this fast-paced, ever-changing online world.  Data-driven marketing using Google Analytics may just give you the competitive edge your business deserves.  Welcome to Anomalous Educator, where each week award-winning entrepreneur Ray Blakney, sets out to explore the world of education and online business with the help of successful professionals.  If you’re an educator, entrepreneur or someone who wants to improve people’s lives whilst having your own freedom, then this podcast is for you.  In this episode, I speak with Jeff Sauer. Jeff is an internationally renowned whizz-kid when it comes to collecting data. He’s a digital marketing speaker, professor and Google Analytics consultant.  Jeff is a firm believer in data-driven marketing, that’s why he’s the Founder of Data Driven U, a platform that provides Google marketing skills training and certification programs, and developed a world-class marketing curriculum that is currently taught in Universities.  Named as one of the top 25 most influential PPC Experts, Jeff’s award-winning work has been featured in many industry publications and "best of" lists. In 2012, Jeff was also named the CIO of the Year in Minneapolis, St. Paul, for emerging companies. In this episode, Jeff and I deconstruct the often confusing concepts behind data collection and Google Analytics. Jeff gives some tangible steps you can take to know more about your online website, and how utilising your data is as simple as A, B, C.  Also featured in this episode: The initial stages of Jeff’s online data-driven marketing career What is Google Analytics? Why you should start an online business, now! How to pinpoint the best business route for you Finding your audience and building your brand Breaking down your data – what does it all mean? How to effectively utilize your data How to configure Google Analytics to work for you Why reading your data can help with troubleshooting Is chocolate a vegetable? Links: Data Driven U: Website Data Driven U: Courses Jeff Sauer: LinkedIn


19 Feb 2020

Most Popular

Episode artwork

197: Making Sense of Your Website Analytics with Jeff Sauer

The Food Blogger Pro Podcast

Giving meaning to (not provided) data in Google Analytics, removing your own pageviews from your traffic, and making your numbers more accessible with Jeff Sauer. ----- Welcome to episode 197 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jeff Sauer from Jeffalytics about making the most of your analytics data. Making Sense of Your Website Analytics  We’re so excited to welcome Jeff Sauer from Jeffalytics back on the podcast. Jeff was actually on our podcast before, episode 76 to be exact, and he’s here today to continue that awesome conversation. Jeff is a pro at making analytics data meaningful, which helps him and his clients make smart decisions about their businesses. You’ll learn about some helpful tools that you can incorporate into your workflow, some important concepts to remember as you’re analyzing your analytics data, and how you can start to fully understand your readership and conversion numbers. In this episode, Jeff shares: How he started to work with analytics How he helps makes numbers more accessible What bot traffic is Why you want to remove your own traffic from your analytics How you can make sense of (not provided) information in Google Analytics How you can use goals in Google Analytics How to use Google Data Studio The outcomes of his 90 day content marketing challenge Resources: How to Increase Amazon Affiliate Earnings Jeffalytics MonsterInsights Jetpack Stats Google Tag Assistant How To Identify And Remove Bot Traffic In Google Analytics Google Analytics Opt-out Add-on Keyword Hero Data Driven Marketing Objectives: How To Define, Track, And Achieve Your Marketing Goals Google Data Studio Databox 90 Day Content Marketing Challenge Jeff’s resources for Food Blogger Pro Podcast listeners Check out Jeff’s courses Follow Jeff on YouTube If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.


9 Apr 2019

Episode artwork

SBM 101: Making a Shift from a Do it all Agency to Niche Online Courses with Jeff Sauer

The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design

Today’s Guest In this episode you will learn about how sometimes it is easier to scale by saying no. Jeff Sauer is an expert in ppc and analytics. This is the 101st session of Smart Brand Marketing.MY BIGGEST TAKEAWAY: Apply any blueprint you learn to your situation. Do not copy. Skim any course for a few insights and implement.[sc name=”SBM Lead Magnet 1″]TOPICS DISCUSSED Moving on from an agency Jack of all trades vs niching down Why online courses Being a digital nomad Passive vs active income The EOS system Launching and marketing online courses Emails with calls to action Affiliates and how to structure the deals Completion success rate RESOURCES Jeff Sauer (Official Site | Twitter) JEFF IN ACTIONTHANK YOU FOR LISTENING!To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks![sc name=”SBM Lead Magnet 3″]The post SBM 101: Making a Shift from a Do it all Agency to Niche Online Courses with Jeff Sauer appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.


19 Oct 2018

Episode artwork

EP58 - How to sell analytics to your customers feat. Jeff Sauer (Jeffalytics)

The Sell Your Service Show

In this mastermind interview, I'm very lucky to speak to Jeff Sauer from Jeffalytics! Jeff ran a successful agency, before moving onto educating businesses on the power of true analytics. Jeff's channel: https://www.youtube.com/channel/UC02mna0_opR3Htu0OM4x7Sw Make Your Agency Great video: https://youtu.be/JyYYaGxMbFU Jeffalytics: https://www.jeffalytics.comGoogle Analytics Course: https://www.analyticscourse.netGoogle AdWords Course: https://www.ppccourse.comAgency Jumpstart Course: https://www.agencycourse.comJeff's podcast: https://www.jeffalytics.com/starting-a-podcast/


2 Jul 2018

Episode artwork

The Hidden Power of Google Analytics with Jeff Sauer


Anyone who has ever logged on to Google Analytics knows that it can be intimidating and confusing, but it doesn’t have to stay that way. On this week’s podcast...


11 Jun 2018

Episode artwork

Episode 109: Mastering Google Analytics with Jeff Sauer

UI Breakfast: UI/UX Design and Product Strategy

According to research, 70–80% of all websites in the world have Google Analytics installed! However, only a fraction of them use it well. Our guest today is Jeff Sauer, founder and lead instructor of Jeffalytics. You'll learn why Google Analytics can be so frustrating, how to approach your data, what tools can help, and how to get yourself up to speed in the topic. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Jeffalytics — Jeff's consulting & training company Google Analytics Certification Course — Jeff's premium GA program Quill Engage — a tool for sending GA reports Google Data Studio — Google's dashboard service Tiny Reminder, RightMessage — examples of products with low level of awareness Jeffalytics YouTube channel and blog — Jeff's free resources on the topic MEASURESCHOOL, Simo Ahava's blog, Analytics Mania, Optimize Smart — other great blogs on analytics Sign up for Jeff's free Analytics Mini-Course Follow Jeff on Twitter: @jeffsauer Today's Sponsor This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to uibreakfast.com/audit and use your special promocode SUMMERTIME20 to get 20% off any book package. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.


1 Jun 2018

Episode artwork

Jeff Sauer’s hockey and humanitarian legacy — Bill Brophy — #22

The Wisconsin Podcast

Hockey broadcaster and former newspaperman Bill Brophy, a longtime friend of former Wisconsin Badgers Hockey Coach Jeff Sauer, discusses the coach’s career and human impact. Brophy is the president of the Coach Sauer Foundation, which strives to continue the late coach’s passion for providing access to the game.


5 Mar 2018