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Peter Czapp

9 Podcast Episodes

Latest 6 Nov 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Facts and Stats Around Agency Growth with Peter Czapp

Word on the Street

Agency Growth is the main topic here and this is a very tip heavy podcast, so make sure you have your pen and paper at the ready. Peter and Katie talk about lots of stats and facts surrounding new business and agencies, including just how agencies have really fared in the midst of a global pandemic! There is a debate around the dual challenge of creating growth while maintaining profitability and the subject of marketing agencies own marketing plans comes into the conversation too. In this episode we discuss:What is your measure of success?How to get your agency to work for youAgency growth and habitsConsultancy vs AgenciesAgency ProfitImpact and StrategyWord on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. “49% saw fee income increase, which is incredible in the middle of a pandemic” - Peter Czapp [05:43]“The most important thing for your agency is that your agency works for you” - Peter Czapp [07:36]“If you are consistently growing by more than 50% year on year, so that means if you’re £500,000 agency you’ll do £750,000 next year and then another 50% year after, only 16% agencies manage to do that” - Peter Czapp [09:09]“The real challenge is to achieve that level of growth, whilst also achieving a gross profit of 50% or more” - Peter Czapp [10:15]“Much better to have an agency that is turning over £500,000 that is profiting, than it is to have £1 million agency with lots of staff and lots of stress that’s making 15% profit” - Katie Street [11:20]“I heard a lot of agencies say; “we’re gonna go for growth and worry about profitability down the line”” - Peter Czapp [11:41]“The absolute best leveler for profitability analysis is your gross profit percentage” - Peter Czapp [15:15]“There is far too many agencies that are not thinking about value” - Peter Czapp [18:08]“I’ve got to prove to my clients that I’m going to help them attract and win new clients for their business” - Katie Street [19:29]“I personally believe you need to show impact and the commercial strategy” - Katie Street [21:11]“What percentage of agencies are actually able to get the clients budget out of them” - Peter Czapp [26:03]“There’s not enough agencies out there giving clients the choice when it comes top their proposals” - Peter Czapp [34:10]“I love hearing the stories of agencies that are willing to step outside their comfort zone” - Peter Czapp [37:18]“If you find yourself in a situation where you absolutely have to discount, it’s so important you get something in return” - Peter Czapp [43:28]“One area that everyone seems to forget is their people” - Peter Czapp [46:14]“On average agencies win new business worth 6 times their marketing spend” - Peter Czapp [55:54]“If you are not spending money on your marketing, then please go and do so” - Katie Street [58:47}

1hr 1min

19 May 2021

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Peter Czapp on how 2000+ agencies feel right now

Agency Dealmasters podcast

Peter Czapp is the Co-founder of The Wow Company, an accountancy practice that specialises in working with growing agencies. Peter also co-founded The Agency Collective which is the world's best peer support community for agency owners and he also runs Benchpress which is the largest benchmarking survey of independent agency owners in the UK, and this year it has gone global. Take part in the BenchPress agency survey 2021 wowco.uk/benchpress2021 benchpress.uk.com 

33mins

15 Mar 2021

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Peter Czapp (trailer)

Agency Dealmasters podcast

Peter Czapp is the Co-founder of The Wow Company, an accountancy practice that specialises in working with growing agencies. Peter also co-founded The Agency Collective which is the world's best peer support community for agency owners and he also runs Benchpress which is the largest benchmarking survey of independent agency owners in the UK, and this year it has gone global. Take part in the BenchPress agency survey 2021 wowco.uk/benchpress2021 benchpress.uk.com 

1min

12 Mar 2021

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BenchPress - exclusive early insights! Benchmark your agency against the best in the UK with The Wow Company Co-Founder Peter Czapp #S3E1

Word on the Street

What strategies were implemented by 2020’s most successful UK agencies? How does the UK agency landscape compare to the rest of the world? How do agencies improve their profitability? Learn all this and more on this awesome season three premiere of the “Word on the Street” podcast where Katie Street is joined by Peter Czapp, The Wow Company Co-Founder. He provides exclusive insights into the upcoming release of 2020’s BenchPress report which this year partnered with Mailchimp & The Agency Collective to extend the survey worldwide so we can see how the UK landscape measures up on a global scale. In this episode Peter gives away his ultimate three tips for agencies to guarantee success in 2021 based on unseen data, discusses the importance of charging your worth and the power of negotiation. This is an episode you don’t want to miss. This episode coversUsing BenchPress’ reports as a springboard for transformationTop tips to improve your profitabilityMaking the most of your existing clientsCharging your worthThe importance of time tracking and project managementNegotiating favourable payment termsWord on the Street is sponsored by Kulea.ma, the default Business Development and Marketing Automation platform for agencies and their clients. To learn more about Kulea’s Business development and marketing services and technology, visit www.kulea.maTake part in the BenchPress 2021 Survey: https://www.surveymonkey.co.uk/r/YZ876WBLinks and references at: https://street.agency/podcast/Get in touch: katie@street.agency

1hr 2mins

28 Jan 2021

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FYI: Peter Czapp

FYI:

This weeks podcast guest is Peter Czapp, Founder of a group of businesses aimed at supporting and growing agencies worldwide.Following starting The Wow Company in 2004 and successfully supporting hundreds of agencies, Peter launched The Agency Collective, the world’s best peer support community for agency owners. Peter then went on to start BenchPress, aimed at research and sharing insights shinning the light on top-performing businesses. Peter is a serial entrepreneur and provides a fascinating insight in to the journey, from starting an accountancy firm, to launching multiple businesses focussed on community and growth. We talk through that journey from start to finish and focus on the lessons along the way.Subscribe - Follow - Sharewww.lovegunn.co

33mins

19 Jan 2021

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Say No! Episode 1: Peter Czapp (The Wow Company & The Agency Collective)

Say No - A podcast for agency owners

SPECIAL GUEST:Peter CzappCo-Founder of The Wow Company & The Agency Collective15 years ago, Peter set out to disrupt the accountancy world, a space traditionally associated with numbers and generally not the most exciting, setting up the UK's first accountancy for agencies, The Wow Company, with the aim to making work with accountants more approachable, fun and easy to understand. THE “SAY NO” MOMENT:09:39 - 10:45 Distraction and saying “yes” to everything is holding your agency back.  TOP QUOTES:“Last year, 40% of agencies described themselves as generalists. This year that figure dropped to 29%.”“We looked at data from nearly 1,000 agencies and we discovered that specialist agencies grew quicker. In fact, 40% of specialist agencies grew their turnover by more than 25% last year.”“Research shows, nearly half of specialist agencies had net profits of 25% or more. ““Research shows, nearly half of specialist agencies had net profits of 25% or more.”“Imagine net profit of 25%, and 47% of specialist agencies are achieving that compared to just 38% of generalist agencies.”“we were comparing like with like and across those two sample sizes, one were specialist agencies and one were generalists, the specialists came out as clear winners of net profit.”“By the way, no one's ever going to win an award and stand on stage and say: Look, the secret to my success is that I was a generalist!"“Stick to your knitting.”“No acquirer ever said: Do you know what I'm looking for? I'm looking for a generalist. I want to buy a generalist agency that does a little bit of everything please. That's what's going to complete our world.”“Fact: Being a specialist will increase the value you get from a trade sale.”“You're just going to have to trust me on this because I know it seems counterintuitive, but I promise you through that power of focus, you'll create this abundance mentality everyone wants to come to you over time and if you get it right.”“So the ultimate level is where you are the best in the world.”“Go from selling your business to actually someone wanting to buy you.” THINGS MENTIONED IN THE PODCAST:The BenchPress ReportThe Wow CompanyThe Agency CollectiveChris DonnellyVerb BrandsIan FinchMandoBlair EnnsMark Mason PODCAST PRODUCTION TEAMOneFinePlayJames BishopKasra FirouzyarDaniel “DanTheAgencyMan” de la Cruz ABOUT THE AGENCY COLLECTIVEWe are the world’s best peer support community for agency owners. Find out more about The Agency Collective here

31mins

29 Jan 2020

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EP32: Benchmarking performance | Peter Czapp | The Wow Company

Small Spark Theory: a marginal gains approach to new business and marketing

Almost every agency owner I meet will, sooner or later, ask the question “how does this compare with other agencies?” They could be talking about any number of measures; marketing investment, pitch conversion rate, client retention, or new business resourcing to name just a few. And I understand why this question is important. Running an […]

38mins

1 Sep 2019

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Peter Czapp discusses what the most profitable agencies do differently

Agency Dealmasters podcast

My special guest this week is Peter Czapp, he is the co-founder of The Wow Company. One of the fastest-growing accountancy practices in the UK.  He is also co-founder of The Agency Collective, which helps ambitious agency owners grow faster, through an online community, events, insight and support. It is now the largest membership organisation for independent agency owners in the UK.  Peter also runs BenchPress, the largest benchmarking survey of independent agency owners in the UK, now celebrating its 8th edition Enjoy the chat

57mins

30 Jul 2019

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Peter Czapp - Jedi Mind Tricks To Turn A Negative Into A Positive - The Melting Pot Podcast Ep 13

The Melting Pot with Dominic Monkhouse

Peter Czapp loves what he does. He's the co-founder of Wow, an accountancy firm that helps you grow your business not just fill in your tax return. In this episode of Dominic Monkhouse's The Melting Pot, Peter explains why he felt driven to launch his own business, despite not having an accountancy background. And why he's so passionate about delivering that 'Wow' to clients. Peter also talks to Dom about: Why receiving negative feedback is the only way to get better Why he agrees that "culture eats strategy for breakfast" How he uses a special mind trick to turn negatives into positives Why focus is so important And, how you should always enjoy the journey!

35mins

20 Jul 2018