Scott Benedict's guest appearances

Scott Benedict

Mays MasterCast

Performance Delivered

Travis Kling

Stephanie Murphy

Chris Field

Tony Brown

Michael Thompson

Srini Rao

Mike Kinney

Michael Alexander

Patrick Williams

Will Hayes

Brandon Wainerdi

Bill Peel

Bridget Brennan

Julia Black

Britt Harris

OwlTail

These days, you NEED to master omnichannel…But many brands go wrong in their approach…The thing is, being a leader in physical retail doesn’t guarantee online success.You need to understand the customer’s path to purchase in the digital world so you can optimize for maximum sales.Scott Benedict of digital commerce company WhyteSpyder is here to break down best practices for omnichannel.We’ll also cover: How brands are adapting to the new challenges of the digital world What brands get wrong about omnichannel How eCommerce has changed over the years Strategies for utilizing consumer data And more 

These days, you NEED to master omnichannel… But many brands go wrong in their approach… The thing is, being a leader in physical retail doesn’t guarantee online success. You need to understand the customer’s path to purchase in the digital world so you can optimize for maximum sales. Scott Benedict of digital commerce company WhyteSpyder is here to break down best practices for omnichannel. We’ll also cover:<ul> <li>How brands are adapting to the new challenges of the digital world</li> <li>What brands get wrong about omnichannel</li> <li>How eCommerce has changed over the years</li> <li>Strategies for utilizing consumer data</li> <li>And more</li> </ul>

Scott Benedict | Best Practices for Omnichannel

Today we have a veteran in the retailing arena, Scott Benedict! Scott has had a lot of success in the industry, working with some heavy hitters like Walmart &amp; Sam's Club. Scott shares his knowledge about the space in light of COVID-19. Scott talks on the harsh truths retailers are facing since the outbreak but also shares the optimistic twist in marrying both the community and business. To learn more about the Center of Retailing Studies please visit:https://mays.tamu.edu/department-of-marketing/ To learn more about Scott: https://mays.tamu.edu/directory/scottbenedict/(2:36) Super Power: Simplification(3:34) Road to Mays(5:13) Evolving Retailing Education Program(6:35) Continuing Education(8:17) Scott’s Background(9:48) Full-service Gas Station(12:11) COVID-19(19:19) E-Commerce Companies(25:07) Retail is Changing(28:44) Vision for Center for Retailing Studies(31:46) Rating Systems Online(33:41) QR Codes?(34:28) Your Reviews Matter(36:03) Rapid Fire(41:00) Top 3 Takeaway

Today we have a veteran in the retailing arena, Scott Benedict! Scott has had a lot of success in the industry, working with some heavy hitters like Walmart &amp; Sam's Club. Scott shares his knowledge about the space in light of COVID-19. Scott talks on the harsh truths retailers are facing since the outbreak but also shares the optimistic twist in marrying both the community and business. To learn more about the Center of Retailing Studies please visit:<a href="https://mays.tamu.edu/department-of-marketing/" rel="nofollow" target="_blank">https://mays.tamu.edu/department-of-marketing/</a> To learn more about Scott: <a href="https://mays.tamu.edu/directory/scottbenedict/" rel="nofollow" target="_blank">https://mays.tamu.edu/directory/scottbenedict/</a>(2:36) Super Power: Simplification (3:34) Road to Mays (5:13) Evolving Retailing Education Program (6:35) Continuing Education (8:17) Scott’s Background (9:48) Full-service Gas Station (12:11) COVID-19 (19:19) E-Commerce Companies (25:07) Retail is Changing (28:44) Vision for Center for Retailing Studies (31:46) Rating Systems Online (33:41) QR Codes? (34:28) Your Reviews Matter (36:03) Rapid Fire (41:00) Top 3 Takeaway

The Two Horse Race, Hazmat Suits, and a Melting Pot of Speech Patterns w/ Scott Benedict