Charisse Hughes's guest appearances

Charisse Hughes

The Glossy Podcast

Talking to Ourselves

The CMO Podcast

Tech Transformation

Ali Weiss

Kelly Cook

Nadia Boujarwah

Micky Onvural

Jenny Fleiss

Guy Kawasaki

Gary Vaynerchuk

Jeff Johnson

Emily Weiss

Jennifer Lopez

Erika Nardini

Ralph Lauren

Scott Galloway

Eileen Fisher

Henry Davis

OwlTail

When you’re one of the largest CPGs in the world, understanding consumers has become more important than ever. For Kellog’s, this means leaning into such technologies as artificial intelligence and machine learning, and connecting the dots between their data across all channels.  In this episode of Tech Transformation, CGT Senior Editor Lisa Johnston talks with Charisse Hughes, SVP and Chief Brand and Advanced Analytics Officer, and Lesley Salmon, SVP and CIO of Kellogg Company, about what they’re seeing when it comes to today’s consumer behavior changes and how they’re using data and technology to prepare for the consumer of tomorrow.  Listen to learn:  •How Kellogg’s is preparing for the consumer of 2035•What personalization means to Kellogg’s and how it prevents it from becoming a buzzword•How it's experimenting with DTC•Where it sees the future of CPG commerce •Where it’s using artificial intelligence and machine learning•The consumer data that’s important to Kellogg’s 

When you’re one of the largest CPGs in the world, understanding consumers has become more important than ever. For Kellog’s, this means leaning into such technologies as artificial intelligence and machine learning, and connecting the dots between their data across all channels.  In this episode of Tech Transformation, CGT Senior Editor Lisa Johnston talks with Charisse Hughes, SVP and Chief Brand and Advanced Analytics Officer, and Lesley Salmon, SVP and CIO of Kellogg Company, about what they’re seeing when it comes to today’s consumer behavior changes and how they’re using data and technology to prepare for the consumer of tomorrow.  Listen to learn:  •How Kellogg’s is preparing for the consumer of 2035 •What personalization means to Kellogg’s and how it prevents it from becoming a buzzword •How it's experimenting with DTC •Where it sees the future of CPG commerce  •Where it’s using artificial intelligence and machine learning •The consumer data that’s important to Kellogg’s

Kellogg’s Charisse Hughes and Lesley Salmon On DTC, Data & All Things Analytics

Despite sharing a name with a popular music streaming platform, Pandora -- the jewelry company -- never had a problem with name recognition.Charisse Hughes, the company's CMO for the Americas, put the company's name recognition at 90%. "People know Pandora," Hughes said on the Glossy Podcast.However, that hasn't meant that people are buying from the brand. The company lost more than a quarter of its market value in 2017, followed by another 61% in 2018.Hughes attributed the decline to a lack of innovation in the brand's aesthetic and not using consumer data to react to shoppers' wishes. But the company has made changes, bringing on a new CEO last year, striking partnerships with the likes of Millie Bobby Brown to appeal to younger consumers and overhauling its stores with engraving stations and a popular items section."There's no silver bullet to get us back to where we need to be," Hughes said.Hughes talked about the company's iconic charm bracelet (which is turning 20 this year), Pandora's take on experiential retail and partnering with Disney.

Despite sharing a name with a popular music streaming platform, Pandora -- the jewelry company -- never had a problem with name recognition.Charisse Hughes, the company's CMO for the Americas, put the company's name recognition at 90%. "People know Pandora," Hughes said on the Glossy Podcast.However, that hasn't meant that people are buying from the brand. The company <a href="https://www.glossy.co/fashion/jewelry-brand-pandora-is-overhauling-u-s-stores-to-focus-on-experiences" rel="nofollow" target="_blank">lost</a> more than a quarter of its market value in 2017, followed by another 61% in 2018.Hughes attributed the decline to a lack of innovation in the brand's aesthetic and not using consumer data to react to shoppers' wishes. But the company has made changes, bringing on a new CEO last year, striking partnerships with the likes of Millie Bobby Brown to appeal to younger consumers and overhauling its stores with engraving stations and a popular items section."There's no silver bullet to get us back to where we need to be," Hughes said.Hughes talked about the company's iconic charm bracelet (which is turning 20 this year), Pandora's take on experiential retail and partnering with Disney.

'There's no silver bullet': Pandora's Charisse Hughes on charting a growth-driven plan