Account Based Marketing, BDRs, & Marketing Ops (with Dave Rigotti, Bizible, Marketo, Adobe)
The DGMG Podcast
Dave Rigotti (@drigotti) is CEO of a new product-led growth (PLG) startup in the marketing technology space. He was VP of Marketing at Bizible, Head of Enterprise Demand Generation & ABM at Marketo, and Director of Acccount-Based Marketing at Adobe. This was a live Q&A we did for DGMG U. members on ABM and marketing ops.***This episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them I sent you.If you're looking for your next role, check out DGMG Jobs -- the place to go to find B2B marketing jobs you’d actually want.PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.
120 - Switching from Sales-Led to Product-Led Growth | Dave Rigotti
State of Demand Gen
Dave Rigotti, Founder of Inflection.io joined us on State of Demand Gen to talk about common misconceptions when it comes to product led growth. Dave and Chris discuss the role marketing plays and how a company can prepare to switch from sales led to product led. They also touch on ABM and how a company should go about building their list.
357: How Marketing & Sales Alignment Increases Revenue w/ Dave Rigotti
The FlipMyFunnel Podcast
Every company aims to achieve marketing and sales alignment. But how to do it? Why not ask a leader at one of the world’s top marketing companies, Marketo? On the latest FlipMyFunnel podcast, guest host Daniel Rodriguez quizzed Dave Rigotti, Head of Enterprise Demand Generation & ABM for Marketo at Adobe, about how to get sales and marketing to work hand-in-glove. This is a topic Rigotti is uniquely suited to talk about. He was VP of Marketing at Bizible. Bizible was then acquired by Marketo, which a month later was acquired by Adobe. In two months, he went from doing ABM for a company of 100 employees to one that had 20,000.
Dave Rigotti, VP of Marketing at Bizible (with guests)
Architect's Garden Podcast
This week our podcast guest is Dave Rigotti, VP of Marketing at Bizible. We're also joined by two guests who've both been on this podcast before: Kait Stich and Glen Lipka.We discuss:- Marketing Ops industry and trends.- How being metrics driven is changing marketing.- Why you should join marketingops.comAs always, hosted by Kristen Malkovich and Grant Grigorian.
25 - Interview with Dave Rigotti of Bizible: Rise of Marketing Attribution
This is the first ever AnalyticsToday interview podcast where we have a very special guest. In this podcast, we will interview Dave Rigotti (VP of Marketing at Bizible) and ask him really interesting and tough questions about marketing attribution, his company Bizible and get the details that will help marketers take their attribution to the next level. Another big announcement is our new podcast website is live - www.analyticstodaypodcast.com and this will be a permanent place for our podcasts going forward.