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Steve Gordon

62 Podcast Episodes

Latest 18 Sep 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Reading Your Way To Success: The Power Of Books With Steve Gordon

Your First Thousand Clients with Mitch Russo

While there are many routes towards building relationships with customers, one company has found an uncommon path. By harnessing the power of books, they are helping their clients gain new clients and grow their companies. In this episode, Mitch Russo talks about client referrals with the founder of The Unstoppable CEO, Steve Gordon. Steve shares best practices and discusses how using books can help you grow your company. Tune in for more tips and tricks to reach your first thousand clients.Love the show? Subscribe, rate, review, and share!Here’s How »Join Your First Thousand Clients Community today:mitchrusso.comMitch Russo LinkedIn

36mins

27 Aug 2021

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Steve Gordon – The Unstoppable CEO – On How to Use Referral Marketing and Podcasts to Prospect For New Clients

MegaBucks Radio with Nina Hershberger

In this interview, Steve Gordon shares strategies for growing your business predictably through referral marketing and podcasting.Steve Gordon is a 2-time entrepreneur and best-selling author of the book Unstoppable Referrals. He’s the host of the Unstoppable CEO podcast and has published over 400 articles on marketing and sales for professional service firms.His firm, The Unstoppable Agency helps consultants and digital agencies land great clients by hosting their own podcast and using his proprietary Podcast Prospecting Method.For more information go to unstoppableceo.net/nina.To read the transcript click here.MegaBucks Radio with Nina Hershbergerhttps://businessinnovatorsradio.com/megabucks-radio-with-nina-hershbergerSource: https://businessinnovatorsradio.com/steve-gordon-the-unstoppable-ceo-on-how-to-use-referral-marketing-and-podcasts-to-prospect-for-new-clients

31mins

19 Aug 2021

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Steve Gordon – The Unstoppable CEO – On How to Use Referral Marketing and Podcasts to Prospect For New Clients

Business Innovators Radio

In this interview, Steve Gordon shares strategies for growing your business predictably through referral marketing and podcasting.Steve Gordon is a 2-time entrepreneur and best-selling author of the book Unstoppable Referrals. He’s the host of the Unstoppable CEO podcast and has published over 400 articles on marketing and sales for professional service firms.His firm, The Unstoppable Agency helps consultants and digital agencies land great clients by hosting their own podcast and using his proprietary Podcast Prospecting Method.For more information go to unstoppableceo.net/nina.To read the transcript click here.MegaBucks Radio with Nina Hershbergerhttps://businessinnovatorsradio.com/megabucks-radio-with-nina-hershbergerSource: https://businessinnovatorsradio.com/steve-gordon-the-unstoppable-ceo-on-how-to-use-referral-marketing-and-podcasts-to-prospect-for-new-clients

31mins

19 Aug 2021

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Interview with Steve Gordon

Entrepreneurs Visiting Victor

Interview with Steve Gordon, who is a Global Networker. He built a Multimillion dollar Sales Team that spanned several continents.  Steve is also a consummate entrepreneur.  He is the former host CEOmanship Radio and TV.Steve also does real estate in Southeast Florida.

1hr

13 Jul 2021

Most Popular

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209 Interview with Steve Gordon

Animation Addicts Podcast - Disney, Pixar, & Animated Movie Reviews & Interviews | Rotoscopers

Join along for this interview podcast with Steve Gordon: animator, storyboard artist, & director. We discuss the Black Cauldron, The Swan Princess, Space Jam: A New Legacy and more in episode 209 of the Animation Addicts Podcast!  Find all the show notes and links at rotoscopers.com/209 Join the RotoNation community on Patreon and get ad-free episodes, exclusive content & more!  Follow us at Rotoscopers.com and on social media with Instagram and YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices

38mins

29 Jun 2021

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Steve Gordon of Cravath, Swaine & Moore LLP

On Tax

Steve Gordon served as Head or Co-Head of Cravath’s Tax Department from 2000 through 2020. In this episode of On Tax, he talks to host and fellow Cravath partner Len Teti about the many different paths people take into tax law, how his interest in transactional work led him to the tax practice at Cravath—where high-profile M&A and other corporate transactions are a cornerstone—and the collaborative, trusting culture he worked to cultivate in his years leading the Firm’s Tax Department. Learn more about On Tax at cravath.com/podcast. See acast.com/privacy for privacy and opt-out information.

27mins

13 Apr 2021

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Elasticsearch for .NET with Steve Gordon

.NET Rocks!

How can Elasticsearch help you? Carl and Richard talk to Steve Gordon, who recently moved to Elastic to work on the .NET clients. Steve talks about how Elasticsearch can act as a data store as well as work with existing databases and non-relational data to provide awesome search capabilities to your applications. And not just for search bars - there are many cases where having an ability to see across an organization's data can provide huge value. Check it out!Support this podcast at — https://redcircle.com/net-rocks/donations

56mins

2 Mar 2021

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How To Get Your Customers To Multiply Themselves With Steve Gordon

The Best Business Podcast With Daryl Urbanski

Not everyone is born a salesperson. Some get uncomfortable with referrals or having to decide instantly on our actions. We value space and need a reasonable time to think before we can carefully plan and execute our next steps for the business. But if you take too long, how can you get your customers to multiply themselves? In this episode, Steve Gordon shares his expertise in referral marketing. He also discusses how to make a “referral kit,” a powerful marketing strategy.  He shares some practical tips on how budding entrepreneurs can deal with the challenges they might face. Steve also talks about how you can create the reality you want for your business.  About Steve Steve Gordon is the founder of The Unstoppable CEO and the author of Unstoppable Referrals: 10x Referrals Half the Effort and The Exponential Network Strategy. He helps business entrepreneurs make leveraged marketing systems intending to lessen their time in dealing with the technical side of the business so that they can focus more on the essentials. Unstoppable Referrals: Get Customers to Multiply Themselves Steve’s Background Steve was trained in the technical field and went to an engineering school.  He was 28 years old when he became CEO of a consulting firm.  They did not have an organized system of getting referrals. This sparked his interest in marketing, to get customers to multiply themselves. He only learned by experience.  He started with direct response marketing. The firm grew, and he enjoyed getting involved in the marketing and sales aspects.  He then decided to focus on that side.  Biggest Challenge in Marketing The biggest challenge that he was able to conquer was starting the firm that he is currently running.  He thought that starting his own company would be easy. But figuring everything from scratch is his toughest challenge. Overcoming Challenges to Get Customers As entrepreneurs, persistence is vital. You need to be unstoppable.  You will continuously encounter things beyond your knowledge and control, but you need to keep on slogging until you find the right path.   Steve keeps in mind what he wants to create. He stays consistent and persistent until he moves closer to his goals.  Advice For Starters The first problem that needs to be solved is how to get customers. One of the ways to do this is through getting referrals.  Referral marketing boils down to two things; first is asking a lot, and second is following up for that client or referred prospect.  Not all people are comfortable asking for referrals since not all are born as a salesman or saleswoman.  How to Have Unstoppable Referrals Steve was able to narrow down the problem with referral marketing. People are uncomfortable going to a sales meeting, especially with those they do not know personally.   He suggests that the sales meeting should be removed in the first step of the process to open the flow of referrals. It can lead to lowering the barrier, and the door remains open for referrals.  They can use “the referral kit,” which includes all the necessary information about the business.  It gives the person a space to decide whether to avail of the products/services or not. The Referral Kit: Tool to Get Customers to Multiply Themselves The kit is client-specific and has four parts.  First, you need to determine who their ideal client is. It will not work if you are targeting a broad category. Second, you need to identify the problems a prospective group of potential clients is facing. Likewise, identify the possible opportunities that may be available for that group.  Third, talk a little bit about the solution.  Fourth is “the next step offer,” which is not an offer to sell the product or the solution. Instead, it gives the customer a possible option for their next step. Often, that will be the sales meeting.  Biggest Hurdles and Greatest Milestones  Steve became a CEO at age 28. He had a lot of success in the previous industry he was in, and he has won several awards. Although that is the case, he felt that he was playing a small game back then. It took him ten years to grow so that he can play a bigger game.  If you are in the entrepreneurial world, you have the gift of freedom and the gift to share.  It would be best if you were realistic. But at the same time, THINK BIG.  Common Mistakes of Entrepreneurs  One of the mistakes entrepreneurs commit is how they use their time.  The one who uses his day most effectively wins.  Try not to do a lot of things at the same time but maintain focus.  Favorite Quote “Nothing in this world can take the place of persistence. Talent will not: nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not: the world is full of educated derelicts. Persistence and determination alone are omnipotent.” —Calvin Coolidge Resources Unstoppable Referrals: 10x Referrals Half the Effort by Steve Gordon  The Bible  The 8020 Principle by Richard Koch The Breakthrough Principle of 16x by Richard Koch For more insights about Referral marketing, connect with Steve through the Unstoppable CEO’s website. P.S. Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over? Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition? Do you want to achieve your goals, get more things done in less time, and double your sales? Sign up for our 21-Day Double Your Sales Challenge. 📨 If you can answer YES to all three questions, please reach out to me through Facebook: https://www.facebook.com/daryl.urbanski, and describe your situation, goals, and the best time/way to contact you.

52mins

15 Jan 2021

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Steve Gordon

The Unhandled Exception Podcast

In this episode, I had a fascinating chat with Steve Gordon. We covered tons of topics - from his experience in being a Pluralsight author, to performance, productivity, organising user-groups, public speaking, audio editing, and much more!Links from the showSteve’s social and content links:TwitterBlogPluralsightYouTubeUser-group links and mentioned events:.NET South East (Steve’s user-group)MK.NET meetup with Steve on the 18thScott Hanselman’s talk at .NET OxfordScott Hunter’s talk at .NET OxfordBlog posts:.NET performance optimisations don’t have to be complexBecoming a better developer through bloggingAzure Advent Calendar videoDev Tips:Git Erroneous merge commit blog postOthers:Humanitarian ToolboxElastic .NET libraryWSL2 book by Stuart Leeks

1hr 5mins

9 Nov 2020

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Streamlining Referrals with Steve Gordon

Relentless Dentist

So many of us spend a fortune on ads, both digital and otherwise, but ROI on ad spend is minimal. Referrals are clearly one of the best ways to gain loyal, returning patients, but asking for those referrals is often too uncomfortable. So in this episode, Steve Gordon joins us to share his expertise on how to ask for and receive referrals in a way that is less intrusive and easier for your customers. You can find show notes and more information by clicking this link: https://bit.ly/3nVFvob

33mins

21 Oct 2020

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